ISPs Like It Hot: How to Warm Up an IP
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Transcript of ISPs Like It Hot: How to Warm Up an IP
ISPs Like It Hot: How to Warm Up an IP
Katie Nelson & Aku DesaiSenior Technical Account Managers
February 11, 2014
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Company Overview
• Founded July 2009
• TechStars graduate(Boulder, CO)
• 180 employees across 4 offices– CO: Boulder, Denver– CA: Anaheim– Rhode Island, Romania, UK
$27M venture capital raisedSeries B closed Jan 2012
Angel investors include:-Scott Petry (Founder, Postini)-Matt Mullenweg (Founder, Wordpress)
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Delivering Email at Scale
• Serving 100,000+ customers across the globe
• Sending over 10 billion emailsper month = 2% of the world’s non-spam email
• Transactional and marketing email solutions
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Today’s Speakers
Aku DesaiSr. Technical Account [email protected]
Katie NelsonSr. Technical Account [email protected]
ISPs Like It…
HOT
Warm Up an IP: [v.]Warming up an IP address means that you start sending low volumes of email on your dedicated IP and then systematically increase your email volume over a period of time.
Cold IP: [n.]An IP address that is new and has never had any mail sent through it, and therefore has no reputation.
New IP Address
New IP Address
Bad Warm Up
Good Warm Up
[REPUTATION]
ISPs
Who needs to warm up their IP?
Are You On A Dedicated IP?
Whitelabeling
HIGH VOLUME SENDING
IP Warm Up
Tips
AGGRESSIVE
Conservative vs.
Getting Warmer…
Example Schedule: 5 Million
Emails/Month
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 200
20000
40000
60000
80000
100000
120000
140000
160000
Day of Sending
Em
ail
Vo
lum
e
Segmentation
Keep Transactional & Marketing Email SEPARATE
Who shouldyou startwith?
EngagementData
Um, guys?
What
happens
when I don’t
warm
up my IP?
Things can get
UGLY.FAST.
“Hello!” poor deliverability:
Your ReputationSuffers….
“Clean up on aisle email….”
Keep snowshoeing where it belongs…on the mountain!!
Otherthings to keepin mind…
The Future of IP & Domain Reputation
--- You Betta’ Check Ya Metrics Mate ---
Looking forward…
keep it warm!!!
• Every sender is different- talk to your email service provider for more personalized advice
• Warm up helps the ISPs get to know you as a sender
• We are here to help! – TAMS– Support Team
Takeaways
Learn MoreFree Guide: How to Warm Up
an IPIP Warm Up video
Learn More
• SendGrid.com/resources
• SendGrid.com/blog
Questions
Thanks for joining us!
***Keep it Hot***