ISO 12647

AUSTRALIA: HEADING FOR STANDARDIZATION

Australia TC-130 Presentation

By Yves Roussange and David Crowther 10/2007

• How it all Started

• Why Standardize?

• What is it all about?

• The German Experience

• Aussies’ Success Stories

• Customer Expectation

CONTENT

ABOUT ISO• What ISO does

– Develops International Standards for anything• What ISO does not do

– Carry out certification of conformity to its standards

• What ISO standards achieve– Help ensure quality, safety, economy, efficiency, etc

• ISO - the name– Derived from the Greek word isos meaning “equal”

• Global Agreement

“Do it once, do it right, do it internationally”

HOW IT ALL STARTED

• The print buyers BMW, Siemens, and Deutsche Bank contacted bvdm (German Printing and Media Industries Federation)

• bvdm worked with fogra (Graphic Research Technology Association) to create a printing process based on the international standard ISO 12647.

• To improve the consistency of digital proofing and printing results.

• In October 2001 Process Standard Offset was introduced in Germany to guarantee best practice.

“Everybody can plug into the power but everyone uses a different adaptor to achieve it!”

Wouldn’t it be easier if we only one adaptor anywhere in the world?

ISO 12647 is the adaptor you need.

WHY STANDARDIZE?Power adaptors for 140 countries

• Press efficiency

• Advantages

• Reaching & maintaining a high quality level

WHY STANDARDIZE?

• For the print shop:

Saving on materials

Internal time-saving

Improved customer relations

Improved company reputation

Improved competitiveness

Process stability

Quality improvement

BENEFITS OF ISO 12647

• International standards:

Have a good reputation

Help to penetrate new markets

Improve quality and consistency

Increase client happiness

BENEFITS OF ISO 12647

Fiebrandt Bernd-Olaf - bvdm officer of Baden-Württemberg

The negative effect of modern digital technology

• The Process Standard Offset is developed by bvdm

• ISO standardisation is spreading outside Germany

The German Experience

• German printers (VDM-Baden-Württemberg) started to implement ISO in 2001.

• Germany today has 250 ISO certified printers.

• ISO does not drag printers down to the lowest common level.

• ISO achievement provides printers with the highest international level of expertise.

• ISO is the first step in responding to clients’ minimum quality expectations in the future.

The German Experience

New challenges for print shops

• Print buyers are challenging the printing industry

• Now print buyers like BMW and Siemens request any quotes for print services to be from ISO certified printers.

• Now German printers need to achieve the in-house quality standards of these print-buyers’, which are based on ISO but at a higher level.

The German Experience

AUSSIES’ SUCCESS STORIES

• Make-ready and print-run savings

• Paper and ink savings

• Press efficiency

ROI OF ISO 12647

0

6

12

5 colours press

• Make-ready and print run saving

Print run description:- 42 forms of 8000 sheets- 6 days’ press run

12 hours planning: - 7 forms in 12 hours’ shift. 7

10

Before ISOAfter ISO

Saving:- 16 hours or 1.5 day ahead of planning.

After ISO:- 10 forms in 12 hours’ shift.

200

400

600

800

1000

Paper and ink

• Paper and ink saving

Print run description:- 42 forms of 8,000 sheets- 6 days’ press run

Paper for make-ready:- 1,000 sheets of paper

1000

Before ISOAfter ISO

600

ROI OF ISO 12647

Saving:- 16,800 sheets of paper saved

After ISO:- 600 sheets of paper

%

25%

50%

75%

100%

5 colours press

• Press efficiency

Daily press efficiency- 69 % press use

69%

93%

Before ISOAfter ISO

Based on a bvdm study

ROI OF ISO 12647

Improvement:- 35% more press use

After ISO:- 93% press use

RAPID RETURNS

Alan Rhodes from Printpoint says:

• Full ROI after 4 months

• Faster client make-ready sign-off

• Proofing matches the press

• High client satisfaction

• Better communication in the print shop

BENEFITS FOR THE PRINT BUYER

• Confidence in results

• Superior colour matching - proof to print

• Consistency over time

• Ensure smooth communication

• Choosing ISO printers

ISO 12647

AUSTRALIA - HEADING FOR STANDARDIZATION

By Yves Roussange and David Crowther 10/2007

Australia TC-130 presentationPart II

INTRODUCTION

• What is the AU-TC130?

• What are the ‘Standards’?

• How can ISO 12647 help me?

• The Future

WHAT IS THE AU-TC130?

• Standards Development

• The TC130

• Sub-committees, Working Groups and Joint Working Groups

• The AU-TC130

WHAT ARE THE STANDARDS?

• ISO 12647-1 Parameters & Measurement methods

• ISO 12647-2 Offset Lithographic processes

• ISO 12647-3 Coldset Offset Lithography on Newsprint

• ISO 12647-4 Publication Gravure• ISO 12647-5 Screen Printing• ISO 12647-6 Flexo Printing• ISO 12647-7 Proofing process from digital data

WHAT IS IN THE STANDARD?

• Paper type and ‘colour’• CMYK ink ‘colour’• Dot Gain (TVI) information• Tolerances• Relevance to other standards- ISO 3664 Viewing Conditions- ISO 2846-1 Ink colour and transparency

HOW CAN ISO 12647 HELP ME?

• The Printing Press – A colour management challenge

• Press variables- Ink- Paper- Pressures- Water- Blankets- Humidity- Temperature- Mechanical ‘movement’

HOW CAN ISO 12647 HELP ME?

• Production Engineers say of all manufacturing processes:

“If you can measure it you can control it, and if you can control it you can reproduce it”

HOW CAN ISO 12647 HELP ME?

• Predictability and Consistency• A stake in the ground!

• The Solution

- Analyze the process

- Quantify the variables

- Choose a standard set of targets as a

benchmark

- Tune your system to be in the middle of

the tolerances

- Print to the Standard

HOW CAN ISO 12647 HELP ME?

• Benefits for Customers

- Fidelity print to proof

- Predictable appearance

- Consistent Colour

- Improved communication

- Print to the Standard

HOW CAN ISO 12647 HELP ME?

• Benefits for Printers

- Faster make-ready

- Critical Jobs run easier

- Increased press utilization• Plus, Quality benefits• Keep your finger on the pulse…

HOW CAN ISO 12647 HELP ME?

• The ‘wave’ has all ready begun

• ISO 12647-2 adoption by small, medium and large companies in Australia

THE FUTURE

• Printers that demonstrate good quality

procedures will get new business, retain

existing business and prosper – those that

cannot ARE ENDANGERED SPECIES

• Printers that embrace a Total Quality Management

approach to improving efficiency –

WILL PROSPER