Isn't it time publishers controlled user identities?
22
Isn't it about time you controlled your identity? “Lego Store - Wall of Lego Figures” by John Hallett Tim Lloyd, founder & CEO of LibLynx Cloud-based Identity & Access for Publishers
Transcript of Isn't it time publishers controlled user identities?
Isn't it about time you controlled your identity?
“Lego Store - Wall of Lego Figures” by John Hallett
Tim Lloyd, founder & CEO of LibLynx
Cloud-based Identity & Access for Publishers
Access Management
Identity Management
The identity challenge
Platform proliferation
New authentication methods
Multiple user identities
Multiple departments
Publishing
Membership
Events
EducationCommunity
The hidden losses are significant
• a fragmented understanding of
user needs
• disconnected, confusing access
experiences
“Lego Pile” by David Lofink
Identity insights = Revenue Growth
“Little girl in the big world.Ginger” by Aistė Kančauskaitė
1) Increase usage
● Consistent, seamless access experience
● Drive usage, renewals
Identity insights = Revenue Growth
“Little girl in the big world.Ginger” by Aistė Kančauskaitė
2) Drive engagement
● Understand user interests / preferences
● Deliver personalization
Identity insights = Revenue Growth
“Little girl in the big world.Ginger” by Aistė Kančauskaitė
3) Revenue generation
● Cross-sell, Up-sell
● Drive memberships and subscriptions
Identity insights = Revenue Growth
“Little girl in the big world.Ginger” by Aistė Kančauskaitė
4) Minimize piracy
● Risk profiles based on user behaviour
● Enhanced security at the user level
Identity insights = Revenue Growth
“Little girl in the big world.Ginger” by Aistė Kančauskaitė
5) Product development
● Segment users
● Identify trends
Identity insights = Revenue Growth
“Little girl in the big world.Ginger” by Aistė Kančauskaitė
6) Agility & Innovation
● Put users back at the core of your strategy
Identity insights = Revenue Growth
“Little girl in the big world.Ginger” by Aistė Kančauskaitė
Open Access content +
paywalled resources
Identity insights = Revenue Growth
“Little girl in the big world.Ginger” by Aistė Kančauskaitė
We can help
“Lego store” by EvelynGiggles
We can help
● Identity & behavior together
“Lego store” by EvelynGiggles
We can help
● Identity & behavior together
● True SSO across all applications
“Lego store” by EvelynGiggles
We can help
● Identity & behavior together
● True SSO across all applications
● Consistent user experience
“Lego store” by EvelynGiggles
We can help
● Identity & behavior together
● True SSO across all applications
● Consistent user experience
● Independent of technology, platform &
vendor
“Lego store” by EvelynGiggles
