ISN Conference - Marrakech- September 2005

Public Television in the New Member States

Audience Share and Market Position

Choukri KOUAS European Broadcasting Union

• Commissioned by the EBU Brussels office

• Study on the audiovisual landscape in the 10 new

Member states

• Effects on EU audiovisual markets & the 10 new

Member states

• Covers regulation, finance, audience, advertising &

socio-political aspects

Public Broadcaster shares in EU10 / EU 15

MCC’s audience trends

PSB Share / MCC Share

Market share trends: EU 10 / EU 15

Outline

Comparison by group of countries Estonia, Latvia, Lithuania, Hungary, Slovakia, Cyprus

Total PSB Share << Average EU 15

Losses in PSBs’ audience shares >> Average EU 15

MCC’s shares >>> Average EU 15 (32.5%)

Poland, Slovenia, Malta

Total PSB Share ≈ Average EU 15

Losses in PSBs’ audience shares ≈ Average EU 15 (even if >)

MCC’s shares ≈ PSBs’ shares

Czech Republic

Total PSB Share ≈ Average EU 15

Losses in PSBs’ audience shares ≈ Average EU 15 (even if >)

MCC’s shares >>> Average EU 15 (32.5%)

PSB share / Level of Competition

audience share controlled by public broadcasters in relation to the number of private national channels available (i.e. the degree of commercial competition resulting from the level of deregulation of each market)

PSB’s Shares EU 15 / EU 25

PSB / MCC’s Shares (EU15 / EU25)

Media Players in EU 10