Ism21
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Transcript of Ism21
ConnexionConnexion By Boeing: By Boeing: Information Systems For Information Systems For Competitive AdvantageCompetitive Advantage
IntroductionIntroduction
1. Boeing, an aircraft manufacturing co. introduces information system in its aircrafts.
Effects of downturn in Airline Industry Slump in ticket sales High competition Differentiation of services in airlines
ORGANISATIONSORGANISATIONS
Boeing Lufthansa British Airways Singapore Airlines Gulfstream Tenzing Europe Airbus
One Should Know..One Should Know..
Founder of Boeing Company :
William Edward Boeing
CEO and Chairman : James McNerney
ServicesServices
Internet Access Wireless LAN Turn-key System
IssuesIssues
Global Economic downturn High competition Need of internet access for tech savvy business travelers
SolutionsSolutions
Counter the competitors strategies
Market analysis
SUMMARY
Presented By :Presented By :
Aditya Sharma Ajay Awapal
Gaurav Mudgill Ojusvee Agarawal
Nancy Bansal Shubha Jain
Yuvraj Jain