ISM – CV Triad ChapterSeminar

November 17, 2009

Guy Groff, MEdMarlane Mowitz, PhD

Preview

• Selling and Branding Yourself• Identifying Your Passions & Values• Writing Your Life Purpose Statement• Writing Goals With Smart Tasks• Building Your Personal Board of Directors

Communication skills (oral and written)Technical and/or quantitative skillsAbility to manage the task environmentProven ability to performCore business knowledge (finance, marketing, operations, etc.)Ability to establish business structure, processes, and proceduresAbility to manage decision-making processesAbility to apply business discipline to any job or functionAbility to manage changeLifelong learnerStrategic skillsNegotiation skillsAbility to manage subject-matter experts or technical expertsOccupation in prior work experienceAbility to manage human capitalIndustry of prior work experienceSufficient years of work experienceSpecific language, country, and/or cultural expertiseAbility to deal effectively with pressure or unexpected obstaclesProfessionalismAchievement and/or goal orientationInitiativeIntegrityAdaptabilityInnovation and/or creativityCollaborationListening abilityMotivationPersuasivenessCross-cultural sensitivityDisciplineEmpathyEfficiencyDiplomacy/tactCapacity and willingness to follow a leaderDelegation skills

What if you were the product?

What do you need to know to sell yourself?

What would your customers want?

Why are some products regarded more highly than

others?

Self BrandingA Brand Called You

• Why is it so important?

• What makes up a brand?

• What are the most important things that a brand creates for a consumer?

What is a brand?

Trust & Reputation

Brand Definition• A brand is a mixture of attributes, tangible and

intangible, symbolized in a trademark, which, if managed properly, creates value and influence.

• "Value" has different interpretations: from a marketing or consumer perspective it is "the

promise and delivery of an experience"; from a business perspective it is "the security of future

earnings."

• Brands offer customers a means to choose and enable recognition within cluttered markets.

Discussion

• What do you think people say about you to others?

• Could this be different from what they say to you directly?

What Is Your Current Brand?

What Do You Want Your Brand To Be?

What Does Your Employer Want From Your Future Brand?

Lifelong Career Development The 4 P’S

Passion Purpose

Preparation Performance

The 4 P’s•Passion – intense, driving, or overmastering feeling and conviction driven by your interests•Purpose – deep motivation, beyond ego and financial self-interest, that serves as one’s locus of control,

Where your passion adds value to society!•Preparation – process and action of making something ready for use or service; getting ready for some occasion, test or duty•Performance – the execution of an action, something accomplished

Finding Your Passion/Purpose

• “This above all: to thine ownself be true, And it must follow, as the night the day,

Thou canst not then be false to any man.”

• Polonius’ Advice to Laertes • In Shakespeare's Hamlet

Life Map

•Sketch a timeline map of your life, noting key events, people and

places that were/are most important in shaping you, your

Passion(s) and Purpose.

Life Map (cont’d)Discussion …

– Did you stop at the present or continue into the future?

– What were the major events and accomplishments in your life?

– What was (is/will be) most important to you?

– Who are the most important individuals, or influencers, in your life?

– Why were these issues and people so important to you?

– What are you passionate (or enthusiastic) about?

– What character traits and values have you consistently demonstrated in your lifetime?

Value • A belief, mission or philosophy• Highly prized• Publicly acclaimed• Willingness to sacrifice or die• Inspires and energizes actions

Life Purpose Statements• To attain a strong balance between personal life and

work while working hard to achieve my goals. I will do things in an ethical way so that I can be proud of what I accomplish. I will continue to learn and further my education throughout my life. In my career, I will help companies operate more efficiently by solving challenging problems.

• To develop myself as an asset for those around me and become a valued problem solver and innovator. Above all, I wish to be set apart from the multitude of other workers as an esteemed individual, while still being a prized team player.

Choice consists of the mental process of thinking involved with the process of judging the merits of multiple options and selecting one of

them for action.

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Building your Personal Board of Directors

• Assess you ability to identify people in your network.

• Identify people in your life who will become your trusted sources that you can reach out to in times of need.

• Remember that it is Reciprocity in your relationships that keeps them active!

Review

• Selling and Branding Yourself• Identifying Your Passions & Values• Writing Your Life Purpose Statement• Writing Goals With Smart Tasks• Building Your Personal Board of Directors

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