1. WeaknessesStrengths 1. 2. 3. 4. 5.Good customer service relations Produces good quality of photographs in terms of vibrancy Fast waiting time of photo printing Offers wide variety of products and services Loyale clientele1. 2. 3. 4. 5.Opportunities 1. 2. 3. 4. 5.Filipino people being sentimental and wants souvenirs Trend for online advertising and shopping Increase in consumer and business population of Makati City Wall photo collage as a new trend in interior design Long celebration of Christmas season in the PhilippinesHigh price compared to other competitors Disorganized arrangement of products and services on the shop Lack of promotions Centralized and Conservative management of the owner High turnover rate of employeesThreats 1. 2. 3.4.5.Computer printers are also used for photo printing Strong brand name of competitors Speed by which technology advances Low awareness of consumers regarding the products and services offered by imaging centers Changing peoples preference against photo printing

2. WO StrategiesSO Strategies 1.2.1.Generate a new source of income by providing the products and services of Island Photo Center as corporate giveaways to businesses. (S4, O1) Produce a sales promotion program by conducting a loyalty reward program for 2. loyal clients for every product and service they avail. (S5, O1)ST Strategies 1.2.Build awareness by generating a comparative advertising through poster 1. showing a produced picture of Island Photo and its advantage of fast waiting time with other competitors. (S2, S3, T2) 2. Make an additional sales program through offering a group or referral discount and guarantees for products and services which are not usually availed by customers. (S4, T5)Engage in a sales promotions program by holding a contest for customers showing the best captured photographs. The winner with the finest and creative captured photograph will win a prize.(W3, O1) Expand distribution through creating an online ordering system through a website.(W3, O2)WT Strategies Conduct personal selling to individuals and businesses by hiring sales personnel.(W3, T4) Managing retail store display by providing good merchandising display of the products and services in Island Photo Center to entice consumers to enter the shop. (W2, T5)