ISLAN NETTLES CENTER (3)

CONFIDENTIAL PREPARERD EXCLUSIVELY FOR BROOKE CERDA GUZMAN, BY :TYE COE @ TYECOE.COM 3

PROPOSED PLAN


Confidentiality Agreement The information in this document is confidential and is to be only read by authorized parties. Please refer to the confidentiality agreement for further details. This proposal is not an offering for securities. The undersigned reader acknowledges that the information provided in this proposal is confidential; therefore, the reader agrees not to disclose it without the express written permission of Brooke Cerda Guzman. It is acknowledged by the reader that information furnished in this plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, and may cause serious harm or damage to aforementioned parties. This business is not to be copied or reproduced by any means without the sole written consent of Brooke Cerda Guzman. Upon request, this document is to be immediately returned. __________________________________ _______________ Signature Date __________________________________ Name (typed or printed)


Table of Contents

Overview………………………….5 § Mission/ Vision…………………………………………5, 6   Objectives, Founder/ Keys to Success…… …..7,8 § Executive Summary ……………………………8 Market Statistics …………………………10 §  Services........14 Marketing Strategy…………………...…………….15 Location Strategy........................16 Financial Plan.…………………………………………. 17 Conclusion and Summary………………………………………18


Community Center Overview

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  Execu've Summary


Mission

The ISLAN NETTLES COMMUNITY CENTER FOR WOMAN’S mission is to greatly reduce HIV infections amongst transgender women of color in Harlem and The Bronx, via HIV / Hep C testing, Sexual health & STD prevention/education. To instill a sense of self worth, create a reliable community and enhance life and social skills through skills training and performance art programs.



 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  Execu've Summary


Vision

The Islan Nettles Community Center for Women (INCCW) will begin to create community & sisterhood amongst the transgender community by providing an array of resources, specifically for transgender women. The center will enhance the work that is being done at SRLP and GIP, as well as other community based organizations via collaboration in positive effective outreach. The INCCW will work to curb STI incidence rates through testing, prevention, and education. The center will document personal health history and provide support and linkage to appropriate health services. These free services will be provided through a membership including intake, recertification, and referral methods. The INCCW will invite and attract various services including community healthcare providers. The INCCW is an essential addition to the Harlem/Bronx community in curbing the health disparities faced by transgender women. The center will also advocate change through promoting social assimilation and awareness of transgender women, through performance based art and community alliances.


Overview Founder Brooke Cerda Guzman The Islan Nettles Community Center for Women was founded by Brooke Cerda Guzman, she is a fierce activist for transgender women of color. Since 2011, she has been 100% dedicated to awakening the world to the reality, that transgender women are in a state of emergency. Brooke came to America in 1989, from Guadalajara, Mexico, escaping her extremely strict conservative family and heavy bullying and a sever case of gender disphoria, but it was not until 2009, Lorena Borjas invited her to her transgender support group, that she was able to find positive mirrors, information and support to start her feminization process. Encouraging her to live authentically in her truth. Over the last 5 years, Brooke has gained great visibility and respect from both her sisters and society in general. In 2013, she was awarded the legacy of pride award, by Harlem Pride, she also co- founded The Transgender Women of color Collective. From 2012- 2014, She has been a intern volunteer at the LGBT center’s Gender Identity Project. She was heavily involved within the community outreach, including building community alliances and representing the GIP project as an ambassador. She was recently awarded with the “Community Hero” award from The Anti- Violence project. Brooke has a commitment to always learning and continually attends classes and workshops to expand her knowledge. She is also actively involved in community support groups throughout the NYC metro area , which helps her to stay grounded and emerged in her community . In June 2014, Brooke was also honored to be the first transgender woman to be on the cover of El Diaro Publication. Keys to Success Founder, Brooke Cerda Guzman brings active dedication to the center with her ability to motivate and lead Extensive knowledge, leadership, respectability and intense community involvement within the transgender community. A large network of service providers, liasons, and supporters Location Accessibility Islan Nettles Community Center will be an active member of the community.


Objectives Reducing HIV Infections amongst Transgender Women Reducing Hate Violence against Transgender Women Instilling a sisterhood of community that promotes connectivity and true support (my sister’s keeper) Connecting with the community to promote awareness and support of the transgender community To be a Job Bank Resource Instill efficient life and social skills that encourage transgender women to thrive not just survive. Financing The Community Center is seeking to raise $500,000 from support donations. The capital so raised will be used for the details specified in this plan. The financing will be used for the following: Salaries Community Center Expenses Member Benefits

Overview


Executive Summary

 Brooke Cerda Guzman – Founder

 The Islan Nettles Community Center for Women was founded by Brooke Cerda Guzman, she is a fierce activist for transgender women of color. Since 2011, she has been 100% dedicated to awakening the world to the reality, that transgender women are in a state of emergency. Brooke came to America in 1989, from Guadalajara, Mexico, escaping her extremely strict conservative family and heavy bullying and a sever case of gender disphoria, but it was not until 2009, Lorena Borjas invited her to her transgender support group, that she was able to find positive mirrors, information and support to start her feminization process. Encouraging her to live authentically in her truth. Over the last 5 years, Brooke has gained great visibility and respect from both her sisters and society in general. In 2013, she was awarded the legacy of pride award, by Harlem Pride, she also co- founded The Transgender Women of color Collective. From 2012- 2014, She has been a intern volunteer at the LGBT center’s Gender Identity Project. She was heavily involved within the community outreach, including building community alliances and representing the GIP project as an ambassador. She was recently awarded with the “Community Hero” award from The Anti- Violence project. Brooke has a commitment to always learning and continually attends classes and workshops to expand her knowledge. She is also actively involved in community support groups throughout the NYC metro area , which helps her to stay grounded and emerged in her community . In June 2014, Brooke was also honored to be the first transgender woman to be on the cover of El Diaro Publication.


Executive Summary

 

Tonya Walker, Social Worker / Case Manager United States Army Veteran, Staten Island College Graduate, for Social Work –With over seven years in experience, Has been working at Housing Works as a volunteer for the Transgender Empowerment Program. Actively involved in the passing of GENDA (Gender Expression Non Discrimination Act) Audacia Ray, Performance Art Director Audacia Ray is a former sex worker who was an executive editor at the Utne Reader award-winning sex worker-run $pread magazine for three years and founded the Red Umbrella Project in the summer of 2010. She is the editor of RedUP’s literary journal Prose & Lore: Memoir Stories About Sex Work, as well as Ceyenne Doroshow’s book Cooking in Heels: A Memoir Cookbook. She leads media, memoir, and advocacy trainings at RedUP, and sometimes tells her own stories at RedUP’s public events. She has a BA from Eugene Lang College at the New School and a MA from Columbia University and has previously done communications work for the International Women’s Health Coalition and the Global Network of Sex Work Projects.

Ceyenne Doroshow, Trans Women’s Theatre Ensemble Coordinator Ceyenne Doroshow was raised in Brooklyn and has fought for her survival as a black transgender woman. Learning to cook became a source of power for Ceyenne, and several years ago when she was in prison on a prostitution charge, she began writing a cookbook on scraps of paper. Post release, she met Audacia, began telling her story at the Diaries, and worked with RedUP to publish her bookCooking In Heels: A Memoir Cookbook. She now works with Nicolette to co-lead theater workshops.


Market Statistics According to The National Anti Violence Project: Transgender and Gender Non Conforming People, particularly those of color, face the most severe forms of violence. 72% of hate violence homicides nationally in 2013 were transgender women, and all but one was of color Reports of hate violence increased nearly 27% for LGBTQ and HIV-affected New Yorkers, continuing a four-year trend The majority (74%) of people reporting hate violence identified as people of color Reports of hate violence from transgender and gender non-conforming people increased by 21% in 2013

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SOURCE: AMERICAN JOURNAL OF PUBLIC HEALTH Gender abuse, depressive symptoms, and HIV and other sexually transmitted infections among male-to-female transgender persons: a three-year prospective study. OBJECTIVES: We examined gender abuse and depressive symptoms as risk factors for HIV and other sexually transmitted infections (HIV/STI) among male-to-female transgender persons (MTFs).


Market Statistics

SOURCE: AMERICAN JOURNAL OF PUBLIC HEALTH

METHODS: We conducted a 3-year prospective study of factors associated with incident HIV, syphilis, hepatitis B, chlamydia, and gonorrhea among 230 MTFs from the New York Metropolitan Area. Statistical techniques included Cox proportional hazards analysis with time varying covariates. RESULTS: Among younger MTFs (aged 19-30 years), gender abuse predicted depressive symptoms (Center for Epidemiologic Studies Depression score ≥ 20), and gender abuse combined with depressive symptoms predicted both high-risk sexual behavior (unprotected receptive anal intercourse) and incident HIV/STI. These associations were independent of socioeconomic status, ethnicity, sexual orientation, hormone therapy, and sexual reassignment surgery. CONCLUSIONS: Gender abuse is a fundamental distal risk factor for HIV/STI among younger MTFs. Interventions for younger MTFs are needed to reduce the psychological impact of gender abuse and limit the effects of this abuse on high-risk sexual behavior. Age differences in the impact of gender abuse on HIV/STI suggest the efficacy of peer-based interventions in which older MTFs teach their younger counterparts how to cope with this abuse.

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Services Services HIV/ HEP C TESTING Condom Distribution Program My Sisters Keeper Behavioral Counseling Referral Services Support Groups Trainings Including: GED Classes, English as a Second Language, Life Skills, Job Interview Preparation, Self Defense, Verbal Communication Skills, Writing Skills, Sexual Health Meals Program Transportation Program Performing Arts, Theatre Program Art Therapy Story Telling


Marketing Strategies

Marketing Strategies Traditional Methods Enact local campaigns with the use of flyers, brochures, local newspaper advertisements, and word of mouth advertising. Website, Social Media & Internet Marketing The Islan Nettles Community Center will create a strong online presence through search engine marketing, mobile, social media outreach, URL’s, Google rankings, organic local listings, online forums, and email marketing in order to attract an international and local audience of support.


Location Strategy

Harlem ( Between 116th -147th st West Side)

§  To honor the area that Islan Nettles was killed §  Harlem is a focal point and familiar location for transgender woman § The community center will require a 700 to 1,000 square-foot space § Affordable Lease Options

§ The community center will be open 8 hrs per day 7 days per week from 12 noon to 8 PM.


Financial Plan Start-UP Funding The Islan Nettles Community Center for Women is seeking funding for start up. The capital raised will be used for the following: Development of the Islan Nettles Community Center location (Inside Upfitting). Financing for the first 12 months of operation. Capital to purchase the Initial Needs of the Center.

Projected Startup Costs $

Twelve Months Lease Payment $42,000

Up Fitting Expenses 35,000

Events $20,000

Salaries $80,000

Security Deposits $10,000

Insurance/Utilities $12,000

Legal $5,000

Marketing Budget $10,000

Miscellaneous and Unforeseen $10,000

Total Startup Costs 224,000


Conclusion and Summary

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With the 4 most recent reported transgender horrific murders taking place this past June, Brooke Cerda, the founder of The Islan Nettles Community Center for Women feels a burning passion to create a safe space where transgender women can have the support needed to start feminization or continue living with positive mirrors to draw from and remain healthy. Transgender Women have never had a safe haven to call their own and be able to develop an identity as a community. The center will empower transgender women to live in their truth without fear. The center will focus services for intergenerational transgender women primarily from Harlem and The Bronx. These are women who struggle in finding jobs, keeping permanent homes and many live with HIV. The center will become a focal point to the above mentioned. We will positively impact the transgender community through our service programs and instilling a sense of community and sisterhood. This is a momentous opportunity to be apart of a new horizon of empowerment. Your support is necessary in building the cornerstone of a solid foundation that will help generations to be united.

ISLAN NETTLES CENTER (3)

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