Islamic Tourism : Factors that Influence Muslim Tourist and How to do

Promotion for OIC Member

by Rininta Nurrachmi

Indonesia

Presented for Thematic Workshop on Intra Trade in OIC Countries : Removing Obstacles and Promoting Trading Business

held on 30 – 31 May 2015in Seminar Hall, Islamic Center UUM

Organized by Islamic Business School, UUMIRTI - IDB

Presentation Flow Introduction

Islamic Tourism

Factor that influence Muslim travelers in choosing Islamic tourism destination

Promote Islamic Tourism Effectively and Efficiently

Conclusion and Recommendation

Introduction• Most OIC countries relies their country

revenue from export of natural resources such as oil or gas and agricultural.

• Muslim countries only share 13% of global tourism market (World Bank, 2012)

• Limited exploration and less promotion for other OIC members other than Turkey, Malaysia, Saudi Arabia, Egypt and Morocco.

• The incident of 9/11

Islamic Tourism

• Tourism is act of powerful motive to visit places of interest

• It has direct and indirect contribution• Bakar (2011) mentioned that Islam is

judges by two principles : 1) tawhid-compliance at the level of ideas and beliefs2) Shariah compliance at the level of practice and ethical values.

Factors that influence Muslim travelers in choosing Islamic

tourism destination• Kovjanic (2014) reported the two

factors in deciding tourist destination for Muslim travellers

1. Push factor is reason that discourage Muslim tourist to visit their holiday destination.

2. Pull factors is the things that attract tourists to visit the tourism destination

Factors that influence Muslim travelers in choosing Islamic

tourism destination• There are three attributes that relate

to satisfaction of travelers towards holiday destination (Khan et al, 2014) : 1) destination image, 2) religious motivation and 3) service quality

• Rahman (2014) : 1) friendliness of local people, 2) local varieties of halal foods as well as good value for money

Promote Islamic Tourism

Effective and Efficiently

Support from the local

governmentSupport from IDB (Islamic

Development Bank)

Support from other OIC members

Mass Media

Marketers and destination

manager

RecommendationLocal Website that provide updated

information

Conclusion

- There are 2 principles in developing Islamic tourism- The successful of other OIC member can be a role model in developing this industry- Pull and push factor that influence Muslim tourist in choosing vacation destination- Promotion is essential thing in this industry