1

----------------------------------------------- Profile Summary ------------------------------------------------------

My Value Proposition: A seasoned Telecom Marketing Professional, offering a career chronicled by well-earned success in the telecom industry with nearly 20 years of experience in association with prestigious brands of SIEMENS and Etisalat UAE & Group. A

Senior level professional with a capability to increase revenue, better customer experience and best brand Perception. I can run and manage the large-scale Training, Product launches, product management, Go to Market, Business Planning & Transformation and

overall Project Management.

My major strength is Delivering & Managing the Training on range of topics and project consultancy with excellent level if assessment and output.

My recent achievements & tasks have been revolved around Launches of Mobile Financial Services, E-Commerce, Digital

Transformation, Digital Marketing, Omnichannel, 5G , Soft skills, Interpersonal Skills training and consultancy.

--------------------------------------------------------------------------------------------------------------------------

Brands Worked With

----- Core Competencies -------------------------------- Work Experience – Career Path ----------------------------

ISHTIAQ AHMED

+971-50-667-7029 (UAE) ishtiaq.etisalat@gmail.com; aishtiaq@eim.ae

Director |Marketing| Digital Transformation |Product Lifecycle Management |Program & Project Consultant

Training/Consultancy/Project Management

---------------------------------------------Notable Accomplishments across Career--------------------------------------

Best Digital Services & Social Media Marketing Initiatives Award – West Africa.com 2018 – 2019

Highest achiever department award for Etisalat Nigeria MNP launch in 2012 & 2015.

Excellent Performance Award for over achieved performance with Etisalat UAE in 2003 & 2008.

Award for coordination point between group and local operations, to ensure the group synergy. 2008

Etisalat Transformation Program Award in 2005.

Excellent Trainer Award from Etisalat Academy for sales transformation program – 2006

Best Participants Award in GITEX by Etisalat Management for 5 years - 2002 to 2007 Special recognition award for the launch of 1st Mobile prepaid (Wasel Service) in the Middle East

Regular Speaker & Panel Moderator on related product & service seminars

My LinkedIn Profile : https://www.linkedin.com/in/ishtiaqetisalat/

Brief Interview on MFS & Digital Payments: https://www.youtube.com/watch?v=LgGHDmGTuCc&t=144s

✓ Freelance Consultant

✓ Training & Coaching

✓ Project Management

✓ Digital Transformation/Marketing

✓ Product l\Lifecycle Management

✓ Marketing, Sales, Retail Strategy

✓ Roadmap, Service Delivery Plan

✓ Business Case & Budgeting

✓ Human Capital Management

✓ Operational Improvement

✓ E-Commerce & Omni Channels

✓ Mobile Financial & Mobile Money

✓ GTM & Customer Experience

✓ Governance Model

✓ Brand Building & Development

✓ Business Intelligence

✓ Vendor Management

✓ Mobile Number Portability

➢ Mobile Number Portability

At Present working as Consultant. Trainer & Project Head - UAE

Company Designation Period

Siemens - UAE Mobile Sales Officer Mar 1989 - Apr 1998

Etisalat – UAE Chief Supervisor -Mobile Services May 1998- Dec 2001

Etisalat – UAE Product Coordinator - Mobile Services Jan 2002 - Dec 2005

Etisalat – UAE Specialist Product - Mobile Services Jan 2006 - Dec 2007

Etisalat – Nigeria Manager Marketing-Mobile Services Jan 2008 - Dec 2009

Atlantique Telecom Senior Advisor – Commercial Jan 2010 - Jun 2010

Etisalat – UAE Head Product & Project Jul 2010 - Dec 2011

Etisalat – Nigeria Head, Commercial - Project & Product Jan 2012 - Dec 2013

Etisalat – Nigeria Head, Marketing Strategy Special Projects Jan 2014 - Feb 2016

Etisalat Academy Telecom Consultancy Digital & Fintech Mar 2016- Dec 2016

Etisalat Services Head – Digital & Mobile Financial Services Feb 2017 - Aug 2018

Globacom Nigeria Director – Digital & MFS Sep 2018– Oct 2019

----------------------------------Education--------------------------------------

✓ Bachelor of Marketing & Commerce from, University of Karachi, Pakistan -1987

✓ Diploma in Marketing from Petroman Institute of Karachi, Pakistan - 1988.

✓ PMP Credit Hours Certification – UAE – 2010

✓ Google Certified Digital Market Professional

✓ Several Certifications from Etisalat Academy & other institutions. 1998 – 2018

✓ Google Certifications on Digital Marketing & Related Areas. 2019

Languages: English (Fluent), Arabic (Very basic) & Urdu (Native)

2

--------------------------Services & Product Launch covered as Consultant, Trainer & Project Head ---------------------

1. Professional Training to Different industries. Mainly Marketing & Commercial

2. Overall Product & Services launch + Value propositions + GTM+ Revenue management

3. Digital Transformation (Internal & External)

4. Digital Marketing (Web, Mobile Application, Social Media, SEO, SEM & Mobile Advertisement)

5. Digital Transformation of Retail/Dealers/All the Sales Channels & Touchpoints

6. Omni Channel Strategy & Implementation

7. Mobile Financial Services – (Mobile Money) & E- Commerce

8. MNP – Mobile Number Portability – Full Project plan, execution, launch and management.

9. Retail Transformation – Productivity Tools (all the applications)

------------------------------------------------- Consultancy Approach -------------------------------------------------------

1. Comprehensive market feasibility studies.

2. Competitive analysis.

3. Strategy definition.

4. Roadmap strategy.

5. Commercial & P&S GTM strategy planning.

6. Deployment and delivery.

--------------------------------Prominent Consultancy, Project and Product Launches--------------------------------------

Initiatives/Project Brief Details & Action Items Achievements /Milestones Globacom – Sep 2018 – Dec 2019

Digitalization Project of 190 + Retail, Dealers and Franchise outlets.

360 Degree self-care & digital corner with engagement campaign + cross

selling and upselling.

Target to increase revenue, footfall and best customer experience. With an increase of

30% additional revenue

Customer Care Digital Marketing Project

Implementation and launch of Customer care Social media portal

Cost saving with faster customer issues resolution

AI – Artificial Intelligence based Chatbot.

Automated Chat Bot Self-care on

text & Audio platform.

45% increase in customer satisfaction

index.12% increase in subscription Web site & Mobile App optimization Complete revival of web site & mobile

app with new features such as E-

Commerce & SEO

25% Daily web site visitors increased.

Pre-booking and sale of Devices

Reduction in Bounce 67% to 45% #Gloin60seconds Campaign Social media engagement campaign

first of its kind in Nigeria

256% success rate in terms of engagement

Digital RoadMap Implementation of Digital Health, Digital Education

New SMB & Corporate clients on board

EDCH-Etisalat Services Holding 2017/2018

Launch of E-Commerce Launch of Mobile Money Service Launch of Virtual mall

Mobile Money (Wallet) Service deployment, launch & GTM

Deployment of Virtual Mall in GCC

150% achievement against target in 2018.

Etisalat Nigeria. 2012 – 2015

Retail Marketing & Promotions Next Best Action Project CRM – Implementation QMS – Que Management System Online QMS -New Concept CVM & QMS connectivity

Headed the whole project team from

commercial side from requirement gathering, POC, RFP, Data Migration,

testing and implementation.

Delivered year-on-year results of 30%

growth of 65 Million US$ compare to 48 Million US$ in 2013.

Reduced time spent per customer by

40% Raised the CSAT Index to 90% in the

year MNP – Mobile Number Portability. Project headed with zero ground level

to the launch. 50% of total ported customers amongst 4

GSM operators joined Etisalat.

Etisalat Atlantique Telecom – West Africa - Jan 2010 to Jun 2010

Re- Launch of the closed Network

Assigned by group to re-launch the

closed network and Marketing operations in Togo

Acquired 0.6 million subscribers in 4months.

3

Etisalat Nigeria. 2008 – 2009.

Complete Marketing Product Roadmap preparation.

Full ownership of Product & Services

road map, Project plan, commercial launches, loyalty, retention, SIM and

scratch cards vendor selection.

Started with the ARPU of 1.5 US$

reached to 4 US$ in 2 years & subscribers bases to 6 million.

Etisalat UAE. 1998 – 2008

New Billing System Najm – VIP number Project Customer segmentation & retail

transformation Front-line Staff Productivity & Skills Product Lifecycle Management

Project head from Marketing for the requirement gathering, POC, RFP,

Data Migration, testing and

implementation.

Incremental Revenue & high retention.

-----------------------------------Prominent Training & Seminar Conducted recently --------------------------------------

No. Training/Course

1 Introduction to 5G - Sales & Marketing Perspective

2 Digital Marketing Professional skills and competencies.

3 Digital Transformation & Digital Services competencies.

4 New Era of Channel Management – Techniques

5 Social Media Marketing

7 Mobile Money/Mobile Financial Services

8 Maximizing sales

9 Customer Service for Cashier & Merchandiser

10 Telecom Regulatory Affairs – Managing for strategic Impact

11 Business Intelligence

12 History, Introduction of Telecom Industry

13 Customer satisfaction index (CSAT) & Customer Excellence

14 Product Development, Management with Business case development.

15 MNP – Mobile Number Portability (commercial & Project management)

16 Competitor Analysis Techniques

17 Advanced Skills for Marketing Technocrats

18 Advanced Skills for Marketing Performance

19 Advanced-Communication & Interpersonal Skill.

20 Aggression Management.

21 Employee Happiness

22 Procedures & Simplification of work processes

23 Productivity and Time Management

24 Shaping the Future: Tools for Developing Strategic Foresight

25 Time Management & work under pressure

---------------------------Associated and registered with the following Training Organizations ------------------------- ✓ GBN Training Centre – KSA

✓ Etisalat Academy

---------------------------------------------------Training methodology ------------------------------------------------------ Expert in different following training methodology, based on client requirements, arrangements, facilities & budget.

1. Classroom or Instructor-Led Training

2. Interactive Methods 3. Hands-On Training

4. Computer-Based Training (CBT) 5. Online or E-Learning

4

A. ----------------------------------Few notable Training, Consultancy & Project Journey --------------------------------------- B.

C. Etisalat Nigeria Marketing Training 2008-2009 MNP project head for Etisalat Nigeria 2012 – 2013:

Excellence in customer Service Dubai Coo perative-2016 Maximizing Sales Training Etisalat UAE Sales Staff – 2016

E

Speaker at MENA Omnichannel – KSA 2018 Workshop on Digital & MFS Strategy CAMTEL Dubai 2017

5

5G –Training to Mobily KSA DEC 2019 #Gloin60seconds best Social Media Campaign in Nigeria - 2019

One of the Pioneer Marketing Staff of Etisalat UAE & Group