Facebook native advertising Life insurance

Our client, a major Australian life insurer,

wanted to drive income protection policy sales

through digital channels

Income protection is a discretionary purchase

for most people

Two Social heightened the emotional rather than the rational reasons to purchase

through Facebook native advertising

Two Social created a campaign that targeted single mums and tradespeople

with emotive messaging

The campaign targeted single mums who carry a unique responsibility to their dependent children and tradespeople who are high risk with 3,560 claiming workers

compensation each year

A mobile only native campaign, using 8 separate creative executions

through 4 unique landing pages which led to a mobile optimised quotation page

on our client’s website

The results?

Cost per lead was 65% lower

than digital display

Cost per sale was 61% lower

than paid search

Sales conversion ratios were

10 times better than eDM

Singapore 70 Bendemeer Rd #04-02, Luzerne, Singapore 339940

Auckland L2, Eden One, Eden Business Park, 18 Normanby Road, Mt Eden, Auckland, New Zealand 1024

Melbourne 120 Miller Street, West Melbourne VIC, Australia 3003

Sydney 219-241 Cleveland Street ••Strawberry Hills NSW 2012

+65 6302 1512

+64 4 462 6254

+61 3 8327 6400

+61 2 9318 4000

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