1. Website MarketingSTART YOUR SALES DRIVE TODAY

2. WHAT IS SEARCH AND WHY DOES MY BUSINESS NEED IT? 3. The Number One Search EngineThe Other Two 4. The Growth of Search Number of Searches/Day on Google3 Billion Searches/Day (announced Aug. 2012) 5. How Does a Search Engine Work? On Page signals PageRank Anchor text Social signals etc The AlgorithmSearch quality raters 6. Only 18% of Clicks Go Here 7. 82% Go Here 8. How Users Click Search Results 9. Search Engine Ranking Factors 10. Local Search Engine Ranking Factors Place Page Signals (incl. proximity)6.1 6.38.3Citation Signals19.6Link Signals10.3 14.4On-Page Signals16.0 18.8Review Signals Social Signals Behavioral / Mobile Signals Personalization 11. Search is dramatically changing right before our eyes 12. Web Marketing is Becoming Brand Dominated 13. Googles Preference for Brands is Everywhere 14. Time To Change BUY/TRADE LINKSATTRACT LINKSSTUFF KEYWORDSTARGET CONCEPTSCOUNT FOLLOWERSBUILD FOLLOWINGSPIN ARTICLESSHOW EXPERTISEBUY-A-NAMEMAKE A NAMEFAKE LOCALLYTHINK LOCALLYITS TIME TO THINK LIKE A BRAND 15. What do you hope to achieve? 16. Consider your audience Make it usableMake it pleasurable Make it meaningful 17. Tell Your Brand Story 18. Want to Win on the Web? Become a Brand People Know, Trust, and Share 19. THIS IS WHERE SOCIAL MEDIA HELPS 20. Social Media Networks at Scale (25mm+ monthly active users)343mm1.1B+130mm33mm250mm50mm225mm25mm517mm70mm170mm87mm25mm1B48mm 21. Social Networks for Personalised Rankings Create Share-Worthy Content Win the InternetShare SociallyMore Searchers Biased to Seeing Your StuffEarn Rankings BoostNetwork Amplification Grows ReachGet Natural Links through Visibility Earn More Social FollowersGrowing your social network and sharing socially creates a virtuous cycle of marketing/influence. 22. 5 Major Ways Social Can Contribute to SEO, Links & Overall Inbound Marketing #1: Discover the Right Content to Create #2: Share your Content with an Audience that will Spread it #3: Build Relationships with the Right Influencers #4: Acquire Direct Links and Co-Citation References #5: Conduct Indirect Brand Building Leading to Positive, 2nd-Order Effects 23. Webmasters can improve the rank of their sites by creating high quality sites that users will want to use and share Google 24. In 2013 SEO is This ON-PAGE SEOVIDEOCONTENT MARKETINGSITE SPEEDCONTENT STRATEGYLINK BUILDINGUX MOBILE 25. Great Content + SEO + Social Really Works. Great Content+SEO Friendly+Social Sharing+Link Building= Higher RankingsMore FollowersMore Readers =Virtuous Cycle of Inbound Marketing!More Influence 26. Getting the Basics Right Still Matters Start with a strong base, then work your way up. 27. What Matters in a Link? URL (the link target)Rel=Nofollow (a tag that indicates search engines shouldnt trust/count this link)

SEOmozs Website is a good resource for those seeking to learn more about search engine optimization.

Anchor text (tells the engine what this link is about)Surrounding Text (may provide context on the links relevance)All of these elements are good to understand when thinking about links 28. LINK BUILDING BRIDGES THE GAP BETWEEN CONTENT AND WEBMASTER. 29. But is Nearly Useless By Itself 30. CRO is a Critical Practice Social sites like Twitter, Facebook, Goo gle+ and LinkedIn etc. Also blogging and video Building Trust is important if you want the user to purchaseCustomer purchases and will remember your brand meaning direct traffic 31. How Will You Get Visitors Into Your Funnel? Branding/Awareness EmailMailing AddressFree TrialRetargeting Social AuthPhone Number 32. Link: http://bit.ly/mozfutureofseo 33. Link: http://bit.ly/mozfutureofseo 34. Every One of These Marketing Tactics News/Media/PRSEOEmail Research/White PapersBlogs + BloggingInfographicsComment MarketingSocial NetworksOnline VideoForumsINBOUND MARKETING! (AKA all the free traffic sources)Local Portals Webinars Word of MouthSocial Bookmarking Direct/Referring LinksPodcasting Type-In TrafficQ+A SitesHelps Every Other One 35. You Must Become a Hub for Great Content in Your Niche Answers on Q+A sites reference its resourcesReferenced by industry blogsSite that offers: Unique ResearchForum discussions link to its pagesLinks are Tweeted Liked/Shared on Facebook Informed Opinions News/Trend Analysis Multimedia Content Authentic Expert ContributorsMentioned in news publications People email links to each other Quality Discussion/Interaction Cited at conferences + eventsSometimes, a single piece of content or just a few, can yield these results but, more often, it takes dozens to hundreds of attempts to become a resource hub. 36. I Want to Invest in Multiple Channels at Once Higher Conversion Rate Higher Organic Search Rankings More Direct & Bookmarking TrafficMore Long Tail SEOCONTENT! Bigger Fanbase & CommunityMore Brand Visibility Stronger Social Following More Referring LinksContent, by its very nature, creates multi-channel marketing opportunities and wins. 37. Web Marketing is a Long Term InvestmentLink: http://bit.ly/mozfutureofseo 38. Can Cater For All Your Web Marketing Needs SEO LINK BUILDING CONTENT MARKETING CONVERSION RATE OPTIMISATION ANALYTICS SOCIAL MEDIA TWITTER, FACEBOOK, GOOGLE+, LINKEDIN & MORE BRAND AUTHORITY 39. More InformationTel No: 0115 921 4636 Email: info@internetsalesdrive.com Web: www.internetsalesdrive.com Blog: www.internetsalesdrive.com/blog