ISA14 BUENOS AIRES - Interaction South America

NOTAS DO INTERACTION SOUTH AMERICA'14 MATEUS IGLESIAS

Estrategia y Diseño: Cómo los diseñadores cran valor para un negocio NATHAN SHEDROFF

THE LESSON FROM INSTAGRAM YOU CAN’T WAIT FOR A 1BILLION EXTRA BUMP WHEN YOU MAKE AN IPO OR SELL THE COMPANY, UNLESS YOU INVEST IN RELATIONSHIPS AND EXPERIENCE.

1.01 BILLION: INTANGIBLE VALUE.

85 MILLION BOOK VALUE.


RELATIONSHIPS ARE WORTH BILLIONS OF DOLLARS.

meaningful identity emotional !

financial functional

GOOD WILL: QUALITATIVE WHAT WE CAN DELIVER

BOOK VALUE: QUANTITATIVE WHAT OUR CLIENTS

ALREADY SEE IN THEIR SPREADSHEETS

/CHANGE ALL THE TIME !/IT EMERGES FROM RELATIONSHIPS AND EXPERIENCES

/SIMPLE EVALUATIONS


DESIGNERS X BUSINESS PEOPLE SKILLS

INTENT

RELATIONSHIPS

needsoffers

meaningful identity

emotional !

financial functional


RELATIONSHIPS ECOSYSTEMS

commodity products services experiences

PRICE/ VALUE/ LOYALTY

THE VALUE THAT EMERGES FROM RELATIONSHIPS AND EXPERIENCES IS THE GREATEST OPPORTUNITY FOR BUSINESS GROWTH.


THE EVOLUTION IN COMPANIES OFFERS.

touchpoint1 touchpoint2 touchpoint3 touchpoint4

IDENTIFY THE CONSUMER’S JOURNEY AND PLOT IT BASED ON THE STATE OF MIND;

THEN DESIGN THE DESIRED EXPERIENCE, BRIDGING THE VALUE GAPS


MOOD WAVES - EVOLUTION FOR CONSUMER JOURNEYS

touchpoint1 touchpoint2 touchpoint3 touchpoint4

IDENTIFY THE CONSUMER’S JOURNEY AND PLOT IT BASED ON THE STATE OF MIND;

THEN DESIGN THE DESIRED EXPERIENCE, BRIDGING THE VALUE GAPS


MOOD WAVES - EVOLUTION FOR CONSUMER JOURNEYS

NO ONE CAN BE EXCITED 100% OF THE TIME. EVERY STORY HAS DISAPPOINTMENTS AND BREAKS SO YOU CAN BUILD MOMENTUM.

STRATEGY IS A HIGHLEVEL PLAN FOR

ACTION

STRATEGY experience + relationship design strategy/thinking

TACTIC usability

style/ creative


DESIGN THINKING AS A BUSINESS STRATEGY TOOL

VALUE IS MORE THAN FINANCIAL

!

EVERYONE IS IN THE RELATIONSHIP BUSINESS !

EVERYONE IS IN THE EXPERIENCE BUSINESS


VALUE EMERGES FROM RELATIONSHIPS AND EXPERIENCES

QUALITATIVE QUANTITATIVE

BALANCE

CHOOSE THE RIGHT TOOLS

BUILD NEW TOOLS AND MAKE RESEARCH


THE BIGGEST CHALLENGE IS TO DEVELOP QUALITATIVE TOOLS

Sobre ganarmos el respeto para hacer lo que amamos SANTIAGO BUSTELO

ESCUTAR

FALAR

EMOÇÕESINFORMAÇÕES

EXPRESSAREXPLICAR

ENTENDER EMPATIZAR


COMO SE COMUNICAR EFICAZMENTE COM CLIENTES

ALCANCE

CUSTO TEMPO

QUALIDADE


TRÊS DIMENSÕES DO GERENCIAMENTO DE PROJETOS

EL MUNDO QUE QUEREMOS

- EL MUNDO QUE TENEMOS

LO QUE TENEMOS QUE CONSTRUIR


IDENTIFICANDO UM PROPÓSITO PARA A EVOLUÇÃO DO TIME E DA EMPRESA.

QUIÉN

QUÉ

CÓMO



QUIÉN

QUÉ

CÓMO

LOS SERES HUMANOS.

MEJORAR SU CONDICIÓN, QUE ES DESAFIADA POR MALAS EXPERIENCIAS.

DESARROLLANDO LA PROFESIÓN Y SUS HERRAMIENTAS.



LA MISIÓN DE IXDA:

$ECONOMY 101

IDENTITY MANAGEMENT

ORDER AND CONTROL


TRÊS DIMENSÕES DA GESTÃO DE EQUIPES - MOTIVAÇÃO

DESIGN THE PROBLEM STEVE PORTIGAL

STUDY PEOPLE TO GENERATE NEW IDEAS


THE DICHOTOMY OF USER RESEARCH: GENERATIVE X EVALUATIVE

SHOW SOLUTION TO PEOPLE TO

EVALUATE IF THEY ARE DESIRABLE,

USABLE, USEFUL.

STUDY PEOPLE TO GENERATE NEW IDEAS


THE DICHOTOMY OF USER RESEARCH: GENERATIVE X EVALUATIVE

SHOW SOLUTION TO PEOPLE TO

EVALUATE IF THEY ARE DESIRABLE,

USABLE, USEFUL.

MINDSET USE PEOPLE TO HELP YOU FIGURE OUT THE

PROBLEM, NOT JUST TO EVALUATE A SOLUTION.


SIMPLIFYING RESEARCH


HUMILITY AND SELF-CONSCIOUSNESS

AS IDAS E VOLTAS DE TRABALHAR EM EQUIPES DE DESIGN GLOBAIS ITAMAR MEDEIROS


WTF IS A PROCESS? Cognitive synchronization

Shared memories Shared meanings

Effective collaboration Clarity on the roles in a team

Management of tasks ( )

DESIGN LEADERSHIP Be aware of what everyone is doing

For people to know what are the priorities Why are we doing this?

Who are we doing this for?

WHY DO WE NEED A PROCESS?

( )


DESIGN LEADERSHIP Be aware of what everyone is doing

For people to know what are the priorities Why are we doing this?

Who are we doing this for?

MATRIX OF RESPONSIBILITIES


PHASES PHASE1 PHASE2 PHASE3

GOAL OF THE PHASE

ACTIVITIES

DESIRED OUTCOMES

STAKEHOLDERS (WHO WE’LL SHOW IT TO)

SUCCESS CRITERIA

NARCISSISTIC PRODUCTS SUCK KENDRA SHIMMEL

DRIVING A VERY NICE LAST GENERATION CAMARO AND THERE IS A SPEEDOMETER IN THE FRONT SHIELD TO MAKE IT EASIER AND

SAFER TO KEEP CONTROL OF THE SPEED

THAN WHEN A RADIO AD STARTS, THE NUMBER OF A HAIR DRESSER SHOWS IN

THE FRONT SHIELD DISPLAY


WHAT IS A NARCISSISTIC PRODUCT

YOU DOWNLOAD A FUNNY STRATEGY GAME, TO PLAY IN LINES (OR IN TOILETS) THAT YOU

EXPECT TO BE LIGHT AND FUNNY.

THAN THE GAME STARTS TO SEND YOU NOTIFICATIONS ABOUT STARVING PEOPLE,

CASTLES IN DANGER AND CROPS THAT NEED TO BE GROOMED.



YOU START USING A MEDITATION APP THAT YOU HOPE TO HELP YOU TO RELIEVE STRESS

AND LEARN SOME NEW TECHNIQUES.

THE APP STARTS TO SEND YOU NOTIFICATIONS THAT GET YOU EVEN MORE STRESSED OUT -

CALLS YOU FOR MEDITATION IN THE MIDDLE OF A MEETING, REMEMBER YOU TO BREATHE WHILE

YOU’RE AT A FUNNY DINNER WITH FRIENDS.



IT’S OVERESTIMATING

THE “GIVE A FUCK"



AN EXAGGERATED SENSE OF SELF-

IMPORTANCE



LACK IN EMPATHY AND SENSITIVITY TO OTHER’S

CIRCUMSTANCES

EXPECT OTHERS TO GO THROUGH WITH HIS IDEAS AND PLANS

REQUIRES CONSTANT ADMIRATION

OFTEN MONOPOLIZES CONVERSATIONS

IS JEALOUS OF OTHERS AND BELIEVES OTHERS ARE JEALOUS OF HIM

IDEAS ARE CHEAP, IT’S ALL ABOUT THE EXECUTION CRISTINA WODTKE


BETTER EXECUTION

IDEAS ARE CHEAP


OBJECTIVES AND KEY RESULTS

OKRs IS A FRAMEWORK FOR EXECUTING GREAT WORK.

!OBJECTIVE: THE DREAM

KEY RESULTS: SUCCESS CRITERIA



OBJECTIVE QUALITATIVE SHOOT FOR THE MOON STUFF.

!KEY RESULTS QUANTITATIVE

HOW DO WE KNOW WE MET THE OBJECTIVE?



TO WORK ON OKRs THE TEAM NEEDS

CADENCE




CADENCE

COMPROMETIMENTO

VISÃO DE CONTINUIDADE

DISCUSSÃO E APOIO

FOCO NOS PONTOS CRÍTICOS




CADENCE

NOTAS DO INTERACTION SOUTH AMERICA'14 MATEUS IGLESIAS

ISA14 BUENOS AIRES - Interaction South America

Design

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