Is your web presence a Business Whizz?
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date post
15-Sep-2014 -
Category
Business
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Transcript of Is your web presence a Business Whizz?
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Power-up a Business WhizzUsing the web to createreal business success requires more than simply creating brochures This presentation will outline the basic steps to making your online presence an online success story.
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If you have a web presence that is a part of your business strategy you have to unchain its true potential.
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A brochure type presence on the web might give visitors lots of content, including text, images, audio, even videos ...
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...but it does not provide the tools to actively attract and convert those visitors to loyal customers.
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A brochure approach is based on the old school adage that says:
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if you build it they will come
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You just need to hope enough people stick around to make a profit.
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What does an online business whizz look like?
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The business whizz wants to achieve three key objectives:
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Traffic,
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Brand Loyalty,
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and Repeat Business.
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An online business whizz is going to give you five critical components that work together to give you a return on investment.
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Sticky Content,
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Effective Conversations,
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An Active Community,
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Irresistible Conversions,
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and Growth.
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Sticky Content is content worth coming back to on a regular basis.
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The best sticky content keep visitors stuck on a site for hours, days, months, even decades.
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The more someone is stuck to your online contentthe more opportunity you have of creating brand loyalty.
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Loyal fans of your content become loyal customers.
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Effective Conversations are those where people talk enthusiastically about your product to their friends, colleagues and followers.
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This word-of-mouth marketing is more likely to be acted upon because it carries a personal endorsement
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and it has the potential for exponential growth.
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An Active Community is where people get together to share information, collaborate and partake in activities
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right there in your own backyard.
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If they are in your backyard you can find out who they are,what they are doing and what their preferences are.
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Then you can give them what they want, create loyal fans and open the door
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to sell your products and services to them.
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With a captured audience you have the opportunity to create Irresistible Conversions.
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turning visitors into loyal consumers.
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An online presence as a business whizz puts all the tools in place to make the transition from Attention..
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to Interest,
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to Desire,
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and finally to Action as effective and easy as possible.
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Growth is about customer care and nurturing
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Once youve converted someone into a customer you need the tools to learn everything there is to know about them:
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What do they want?
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What do they need?
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When are they likely to need it?
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What do they expect?
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How do I best fulfil those needs?
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Now let's put all this together:
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1. Create sticky content that will generate effective conversations: infographics, presentations, video, branded entertainment, etc.
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2. Distribute this content across blogs, portals and social media sites and start the conversations.
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3. The conversations attract more visitors to your sticky content.
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4. The more engaging someone finds the conversation, the more likely they are to join your active community.
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5. All this activity needs to happen in your backyard: LinkedIn Group, Facebook, Twitter, Google+, Pinterest, Website
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6. This allows you to put in place the tools to continually take community members from attention to action.
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7. Irresistible Conversions then plug straight into your revenue model.
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Start your online success story today.
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Start your online success story today. visit us at www.wakster.comBrought to you by Empowering your content for better marketing