Is your paid search program staying afloat advantage ... · Conversion Tracking Bid Modifiers...

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Is your paid search program staying afloat in a sea of change? AdWords and Bing are getting more complex every single day. Your ability to survive – and thrive – depends on building a competitive advantage utilizing the complexity instead of being limited by it.

Transcript of Is your paid search program staying afloat advantage ... · Conversion Tracking Bid Modifiers...

Page 1: Is your paid search program staying afloat advantage ... · Conversion Tracking Bid Modifiers Advanced Attribution Models Match-type Ad Copy Management Device Type Audience List Remarketing

Is your paid search program staying afloat in a sea of change?AdWords and Bing are getting more complex every single day. Your ability to survive – and thrive – depends on building a competitive advantage utilizing the complexity instead of being limited by it.

Page 2: Is your paid search program staying afloat advantage ... · Conversion Tracking Bid Modifiers Advanced Attribution Models Match-type Ad Copy Management Device Type Audience List Remarketing

Things are changing fast.

Conversion Tracking

Bid Modifiers

Advanced Attribution

Models

Match-type Management

Ad Copy

Device Type

Audience List Remarketing

Extensions

Predictive Analytics

MANUAL TASKS

WORKFLOW AUTOMATION

LEVERAGE BIG DATA

HOLISTIC APPROACH

Machine Learning Algorithms

Custom Scripting

Programmatic: bringing it

all together

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To help our clients grow, the best thing we could do for them was to provide a holistic & programmatic solution to combat this dynamic industry.

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We also realized there were four fundamental truths about paid search that others were missing.These were the keys to optimal growth...

Page 5: Is your paid search program staying afloat advantage ... · Conversion Tracking Bid Modifiers Advanced Attribution Models Match-type Ad Copy Management Device Type Audience List Remarketing

1 All the actionable data is at the ad group level. If you have more than one keyword in an ad group you have to make generalizations about performance.

Page 6: Is your paid search program staying afloat advantage ... · Conversion Tracking Bid Modifiers Advanced Attribution Models Match-type Ad Copy Management Device Type Audience List Remarketing

2 Each click you bid on has a unique set of attributes. If you know how those attributes relate to conversion, you can predict the most valuable and bid accordingly in real-time.

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3Every second you have to do repetitive tasks in the interface is precious time you can’t spend on strategy. Instead, use a smart blend of algorithms and automation to do the heavy lifting.

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4 Make sure you’re measuring what matters most. PROFIT.Clicks and conversions are solid metrics, but not the ultimate goal. Tracking profit for each keyword gives you the power to buy the most profitable clicks at the best prices.

Learn more about the fundamentals

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We built our own technology based on these fundamentals and our understanding there is a need for programmatic, predictive and holistic campaign management.

It enables those involved to embrace the complexity instead of being limited by it.

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Our process sets the foundation.

Step 1. TRACK

Step 2. ANALYZE

Step 3. AUTOMATE

Step 4. OPTIMIZE

Step 5: GROW

Learn more about our process

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Technology backs it up.

Step 1. TRACK

Step 2. ANALYZE

Step 3. AUTOMATE

Step 4. OPTIMIZE

Step 5: GROW

Single-keyword Ad groups

Conversion-driven Keyword Expansion

Systematic Quality Score Improvements

Click-profiling for Multi-dimensional

Bidding

Match-type Monitoring

Business-model Alignment

CPA/CPVTarget Measures

SKU-level Bidding

Prioritize Bidding for Profit

Dynamic Feed Support

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And supported by our team of experts.

Step 1. TRACK

Step 2. ANALYZE

Step 3. AUTOMATE

Step 4. OPTIMIZE

Step 5: GROW

Single-keyword Ad groups

Conversion-driven Keyword Expansion

Systematic Quality Score Improvements

Click-profiling for Multi-dimensional

Bidding

Match-type Monitoring

Business-model Alignment

CPA/CPVTarget Measures

SKU-level Bidding

Prioritize Bidding for Profit

Dynamic Feed Support

Dedicated account Management Team

Conversion Rate Optimization

Tag Management Support

Ad Copy/Extensions

Google Premier Partnership

No Binding Contracts: Performance Driven

Bing Accredited Professional

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Does it work?“We house many SKU’s at Campsaver, with the goal of offering the best gear at the best prices.

Because of this we need to respond quickly to market changes, while maintaining tight cost of

sales objectives. Our SKU count was not an issue for Finch’s technology. Additionally we were

partnered with a knowledgeable Account Manager who was able to respond to our team and

account as needed. We EASILY reached our YoY sales growth goals with Finch.”

~ Jordan Fultz, Campsaver

Search Marketing Strategist

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But does it REALLY work?MMA Warehouse found themselves in a situation where their sales were plateauing and

costs were rising. Within three months after partnering with Finch they saw:

Increased revenues from Adwords +120%Decreased cost of sales by -33%

See more testimonials

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Complex is the new normal. Harness the power of programmatic advertising and watch your profits grow.

More control. Less effort. Increased profits. Programmatic advertising can take your business profitability to the next level. Get Finched.

GET A FREE IN-DEPTH ANALYSIS OF YOUR ADWORDS ACCOUNT