Is your paid search program staying afloat advantage ... · Conversion Tracking Bid Modifiers...
Transcript of Is your paid search program staying afloat advantage ... · Conversion Tracking Bid Modifiers...
Is your paid search program staying afloat in a sea of change?AdWords and Bing are getting more complex every single day. Your ability to survive – and thrive – depends on building a competitive advantage utilizing the complexity instead of being limited by it.
Things are changing fast.
Conversion Tracking
Bid Modifiers
Advanced Attribution
Models
Match-type Management
Ad Copy
Device Type
Audience List Remarketing
Extensions
Predictive Analytics
MANUAL TASKS
WORKFLOW AUTOMATION
LEVERAGE BIG DATA
HOLISTIC APPROACH
Machine Learning Algorithms
Custom Scripting
Programmatic: bringing it
all together
To help our clients grow, the best thing we could do for them was to provide a holistic & programmatic solution to combat this dynamic industry.
We also realized there were four fundamental truths about paid search that others were missing.These were the keys to optimal growth...
1 All the actionable data is at the ad group level. If you have more than one keyword in an ad group you have to make generalizations about performance.
2 Each click you bid on has a unique set of attributes. If you know how those attributes relate to conversion, you can predict the most valuable and bid accordingly in real-time.
3Every second you have to do repetitive tasks in the interface is precious time you can’t spend on strategy. Instead, use a smart blend of algorithms and automation to do the heavy lifting.
4 Make sure you’re measuring what matters most. PROFIT.Clicks and conversions are solid metrics, but not the ultimate goal. Tracking profit for each keyword gives you the power to buy the most profitable clicks at the best prices.
Learn more about the fundamentals
We built our own technology based on these fundamentals and our understanding there is a need for programmatic, predictive and holistic campaign management.
It enables those involved to embrace the complexity instead of being limited by it.
Our process sets the foundation.
Step 1. TRACK
Step 2. ANALYZE
Step 3. AUTOMATE
Step 4. OPTIMIZE
Step 5: GROW
Learn more about our process
Technology backs it up.
Step 1. TRACK
Step 2. ANALYZE
Step 3. AUTOMATE
Step 4. OPTIMIZE
Step 5: GROW
Single-keyword Ad groups
Conversion-driven Keyword Expansion
Systematic Quality Score Improvements
Click-profiling for Multi-dimensional
Bidding
Match-type Monitoring
Business-model Alignment
CPA/CPVTarget Measures
SKU-level Bidding
Prioritize Bidding for Profit
Dynamic Feed Support
And supported by our team of experts.
Step 1. TRACK
Step 2. ANALYZE
Step 3. AUTOMATE
Step 4. OPTIMIZE
Step 5: GROW
Single-keyword Ad groups
Conversion-driven Keyword Expansion
Systematic Quality Score Improvements
Click-profiling for Multi-dimensional
Bidding
Match-type Monitoring
Business-model Alignment
CPA/CPVTarget Measures
SKU-level Bidding
Prioritize Bidding for Profit
Dynamic Feed Support
Dedicated account Management Team
Conversion Rate Optimization
Tag Management Support
Ad Copy/Extensions
Google Premier Partnership
No Binding Contracts: Performance Driven
Bing Accredited Professional
Does it work?“We house many SKU’s at Campsaver, with the goal of offering the best gear at the best prices.
Because of this we need to respond quickly to market changes, while maintaining tight cost of
sales objectives. Our SKU count was not an issue for Finch’s technology. Additionally we were
partnered with a knowledgeable Account Manager who was able to respond to our team and
account as needed. We EASILY reached our YoY sales growth goals with Finch.”
~ Jordan Fultz, Campsaver
Search Marketing Strategist
But does it REALLY work?MMA Warehouse found themselves in a situation where their sales were plateauing and
costs were rising. Within three months after partnering with Finch they saw:
Increased revenues from Adwords +120%Decreased cost of sales by -33%
See more testimonials
Complex is the new normal. Harness the power of programmatic advertising and watch your profits grow.
More control. Less effort. Increased profits. Programmatic advertising can take your business profitability to the next level. Get Finched.
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