Is your “Find a Doctor” everything it can be?
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Transcript of Is your “Find a Doctor” everything it can be?
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Is your “Find a Doctor” everything it can be?
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Ranked #1 in most pediatric specialties in
Illinois
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Voted one of the best places to work
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FIND A DOCTOR
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Research
Usability studies & interviews Performance analysis
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First impressions
…are everything
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Simple works
(But it’s hard to do)
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Forms
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Can’t select more than
one
Locations are confusing
Too many fields
Cramped
Rarely used
Small type
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Too many choices
Find a doctor
Patients
Locations
Physicians
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Alphabet soupA B C D E F G H I J K L MN O P Q R S T U V W X Z
Looks good, but not very satisfying
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Too many steps
Task: Find an allergy doctor close to me
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Step 1Search by name or specialty?
Can’t search by location
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Step 2Alphabet soup
A B C D E F G H I J K L MN O P Q R S T U V W X Z
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Step 3 Find specialtyAbdominal Aortic AneurysmAbdominal Aortic Aneurysm
SurgeryAbdominal ImagingAbdominal Organ Transplant,
PediatricAbdominal Organ
TransplantationAbdominal Plastic SurgeryAbdominoplasty/Tummy TuckAbnormal Pap SmearsAchalasiaAcid RefluxAcneAcne ScarringAcoustic NeuromasAcupunctureAcute Pain ManagementAddiction PsychiatryAddictive DisordersAdenoidsAdolescent DermatologyAdolescent GynecologyAdolescent MedicineAdolescent PsychiatryAdolescent PsychologyAdolescent PsychotherapyAdrenal and Pituitary DiseaseAdrenal DisordersAdrenal Laparoscopic SurgeryAdult ADHDAdult Allergy and ImmunologyAdult Cardiac SurgeryAdult CardiologyAdult Congenital Heart DiseaseAdult Medicine
Adult OrthodonticsAdult PsychotherapyAdult PsyhchiatryAdult TraumaAdvanced Sleep Phase
SyndromeAesthetic Plastic SurgeryAffective DisordersAge SpotsAIDSAIDS/HIV Psychological
CounselingAirway DisorderAlcoholismAllergic Contact DermatitisAllergic RhinitisAllergiesAllergy and Asthma
managementAllergy and ImmunologyAllergy ImmunotherapyAllergy TestingAlternative MedicineAlzheimer's DiseaseAmbulatory AnesthesiaAmenorrheaAmniocentesisAmputation RehabilitationAmputationsAmyotrophic Lateral SclerosisAnal CancerAnal FissuresAnal IncontinenceAnaplastic AstrocytomaAnatomic PathologyAnatomic-Clinical Pathology
AndrologyAnemia (Iron Deficiency)Anesthesia - OrthoAnesthesia - RegionalAnesthesia, LaparoscopicAnesthesiologyAneurysm Aortic SurgeryAneurysm Endovascular SurgeryAneurysm RepairAneurysm Repair, AorticAneurysm SurgeryAneurysmsAnginaAngina PectorisAngioedemaAngioplastyAnkle DisordersAnkle InjuriesAnorectal Physiology/TestingAnorectal ProblemsAnterior Segment SurgeryAntibiotic TestingAnxiety DisordersAortic AneurysmAortic Arch SurgeryAortic DiseaseAortic DissectionAortic SurgeryAortic Valve SurgeryAortic/Mitral SurgeryAplastic AnemiaAppendectomyArnold Chiari Malformation
ArrhythmiaArrhythmia SurgeryArterial BlockageArterial InsufficiencyArterial ReconstructionArterial RevascularizationArterial StentsArterial/Aortic Aneurysm
SurgeryArteriovenous Malformation
(AVM)ArthrectomyArthritic Hand ReconstructionArthritisArthritis-RheumatoidArthroscopic SurgeryArthroscopyArthroscopy-KneeArtificial DiscArtificial InseminationAsperger's SyndromeAssisted ReproductionAssisted Reproductive
TechniquesAsthmaAsthma and Allergic DisordersAstrocytomaAtaxiaAtopic DermatitisAtrial FibrillationAttention Deficit Disorders
(ADD)Attention Deficit Hyperactivity
Disorder (ADHD)Autism
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Step 4 Know the differenceAbdominal Aortic AneurysmAbdominal Aortic Aneurysm
SurgeryAbdominal ImagingAbdominal Organ Transplant,
PediatricAbdominal Organ
TransplantationAbdominal Plastic SurgeryAbdominoplasty/Tummy TuckAbnormal Pap SmearsAchalasiaAcid RefluxAcneAcne ScarringAcoustic NeuromasAcupunctureAcute Pain ManagementAddiction PsychiatryAddictive DisordersAdenoidsAdolescent DermatologyAdolescent GynecologyAdolescent MedicineAdolescent PsychiatryAdolescent PsychologyAdolescent PsychotherapyAdrenal and Pituitary DiseaseAdrenal DisordersAdrenal Laparoscopic SurgeryAdult ADHDAdult Allergy and ImmunologyAdult Cardiac SurgeryAdult CardiologyAdult Congenital Heart DiseaseAdult Medicine
Adult OrthodonticsAdult PsychotherapyAdult PsyhchiatryAdult TraumaAdvanced Sleep Phase
SyndromeAesthetic Plastic SurgeryAffective DisordersAge SpotsAIDSAIDS/HIV Psychological
CounselingAirway DisorderAlcoholismAllergic Contact DermatitisAllergic RhinitisAllergiesAllergy and Asthma
managementAllergy and ImmunologyAllergy ImmunotherapyAllergy TestingAlternative MedicineAlzheimer's DiseaseAmbulatory AnesthesiaAmenorrheaAmniocentesisAmputation RehabilitationAmputationsAmyotrophic Lateral SclerosisAnal CancerAnal FissuresAnal IncontinenceAnaplastic AstrocytomaAnatomic PathologyAnatomic-Clinical Pathology
AndrologyAnemia (Iron Deficiency)Anesthesia - OrthoAnesthesia - RegionalAnesthesia, LaparoscopicAnesthesiologyAneurysm Aortic SurgeryAneurysm Endovascular SurgeryAneurysm RepairAneurysm Repair, AorticAneurysm SurgeryAneurysmsAnginaAngina PectorisAngioedemaAngioplastyAnkle DisordersAnkle InjuriesAnorectal Physiology/TestingAnorectal ProblemsAnterior Segment SurgeryAntibiotic TestingAnxiety DisordersAortic AneurysmAortic Arch SurgeryAortic DiseaseAortic DissectionAortic SurgeryAortic Valve SurgeryAortic/Mitral SurgeryAplastic AnemiaAppendectomyArnold Chiari Malformation
ArrhythmiaArrhythmia SurgeryArterial BlockageArterial InsufficiencyArterial ReconstructionArterial RevascularizationArterial StentsArterial/Aortic Aneurysm
SurgeryArteriovenous Malformation
(AVM)ArthrectomyArthritic Hand ReconstructionArthritisArthritis-RheumatoidArthroscopic SurgeryArthroscopyArthroscopy-KneeArtificial DiscArtificial InseminationAsperger's SyndromeAssisted ReproductionAssisted Reproductive
TechniquesAsthmaAsthma and Allergic DisordersAstrocytomaAtaxiaAtopic DermatitisAtrial FibrillationAttention Deficit Disorders
(ADD)Attention Deficit Hyperactivity
Disorder (ADHD)Autism
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Step 5Click Search
Keyboard didn’t work
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Results
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Too hard to read
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Too much to read
“How far do I need to drive?”“Are they friendly?”
“What are their specialties?”
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Bio
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“It’s nice you can see a picture…”
Too hard to read
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RESEARCHFour years of search logs + usability tests = very useful data
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Snapshot of top searches
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94%Searched for last names as a keyword
(Lots of misspellings too)
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98%Searched for a name, specialty, or location
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Parents thought all fieldswere required
More fields = more requirements
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REDESIGNHow we fixed it
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Fewer fields
Humanized language
Advanced search
Feedback
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Smart search: based on the
position of the term in the last
name, first name, specialty, etc.
Direct links to profile
Keyboard-friendly
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Doctor count
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Photos Maps
Sorting options
Location markersHighlighted terms
Feedback
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Photo
Map
Location markers
Specialties with
definitions
Print & email friendly
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THE NUMBERS
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46%Used suggestions
(Misspellings virtually eliminated)
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44%Skipped straight to doctor’s bio
(2,700+)
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In the end…
Huge improvementGreat learning experience
There’s always room for improvement