Is Your Content Icky or Sticky?
6
4 ways you can use content to design positive human experiences
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Transcript of Is Your Content Icky or Sticky?
4 ways you can use content to design positive human experiences
“ Picture a Venn diagram. One circle says, "Stuff I like," and the other, "Stuff you like."
Get to that overlap of things you like, which your audience also likes. ”
“ To know what to be an exception from is to know the convention—find the accepted framework, then break it
quicker than everyone else. ”
“ Tactic gets tied too much to outcome—removing forms doesn’t mean don’t
gather emails. It means find a better (more considerate) way. ”
“ Data is a big, big part of the car, but there are more parts of the car—and you,
the person, are the driver.”
whatusersdo.com/blog/jay-acunzo
By WhatUsersDo whatusersdo.com/blog/Thanks to Jay Acunzo
Listen to the full interview with Jay:
