Is your brand too rational for social media?
32
Is your brand too rational for social media? Steven Lewis - Taleist
Transcript of Is your brand too rational for social media?
Is your brand too rational for social media?
Steven Lewis - Taleist
taleist.com.au
Steven Lewis
Digital media strategist
Social media trainer
20 years’ experience in journalism and PR (Esquire, Financial Times, GQ)
Speaking | Training | Strategy
taleist.com.au
taleist.com.au
taleist.com.au
taleist.com.au
taleist.com.au
taleist.com.au
taleist.com.au
taleist.com.au
taleist.com.au
taleist.com.au
taleist.com.au
taleist.com.au
taleist.com.au
taleist.com.au
taleist.com.au
Qantas
Easy organising
29 October 2011#
Qantas
Easy organising
#
Qantas
Easy organising
#
Qantas
Easy organising
#
Qantas
Easy organising
#
Qantas
Easy organising
#
taleist.com.au
taleist.com.au
taleist.com.au
The average Facebook user has 130 friends
1/3 of those friends will see what that person posts
The maths
taleist.com.au
x 130/3 = 2,403,440
taleist.com.au
The rules
See the wave before it breaks!
Identify the big voices (preferably in advance)!
Think about the medium!
Rational argument might not be the best approach
taleist.com.au
The questions
What tools do you have?!
Do you understand how they work?!
Have you identified the big voices?!
Who will be on the team?
taleist.com.au Have the lawyers and the communicators talked?
2,403,440 views
taleist.com.au Have the lawyers and the communicators talked?Have they rehearsed?
2,403,440 views
taleist.com.au Have they rehearsed?
In less than 24 hours
2,403,440 views
2,403,440 viewsPositive or negative impression?
