Is Timing That Important To Innovation?
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Transcript of Is Timing That Important To Innovation?
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Is Timing That Important
To Innovation?
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Many entrepreneurs and business owners
believe that an innovative idea alone is all
it takes for their business to make a break
in the marketplace and achieve huge
success with huge recognition
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Let’s be honest: if the
timing of your idea is
terrible, you are not
going to get anything
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Case Study: GO Corporation
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• In the 1980s, Go Corp was one of the
leaders in the market for touch computing
• One of the few pen computing companies
that offered tablet computers with styluses
• Shut down in 1994
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What Went Wrong?
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Tablet computers with styluses
innovative idea but too ahead of its time
bad timing leads to failure
bankruptcy
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Idea does matter, but it’s not the most
important thing to a business’s success
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With bad timing, no good idea can bring you
the success you want
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The best way to really assess timing is to
really look at whether consumers are really
ready for what you have to offer them
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Questions, Comments or Clarification?
Contact: Maverick Mentoring For Business
Email: [email protected]
Phone: 61 3 9005 8275