Is This the End of Social Media?
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Is this the end of social media? WCPO’s Social Media Breakfast #2 ✪ 07.24.13
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Created for WCPO's 2nd Social Media Breakfast, we posed the question has social media matured enough that it has become "invisible" -- a more seamless part of marketing. The conversation around the slides is critical to taking away something from them. But we wanted to share them with folks regardless.
Transcript of Is This the End of Social Media?
Is this the end of social media? WCPO’s Social Media Breakfast #2 ✪ 07.24.13
Raise your hand if
social media is your sole
focus
#9community
The Social Media Editor is Dead
#9community
Fortune 500 on Social Media
#9community
Platform Percent of Adoption
Twitter 77%
Facebook 70%
Blog 34%
Social Media Manager Grows Up
PAID
Owned
Earned #9community
Social Media Disrupts Silos
Content Marketing
Email Marketing
Display Ads
Mobile Marketing
Search Marketing
#9community
Social Media Skillset
THEN • An afterthought, unplanned cost
• Prove worth, get program started
• A “digital native” understanding social media, not how it complements marketing
• Weak measurement program – if any
#9community
Social Media Skillset
NOW • A strategic forethought, an investment
• Focused on seamless integration across company
• Broader perspective understands how social interacts with the business, and marketing
• Measuring against business goals, using social data for non-social application
#9community
Social Media = Invisible
Group Discussion
• Introduce yourself, your role • How are you integrating social media in
your company?
• Is business adoption of social media low, medium or high?
#9community
Stay Connected
@empowermm @phfagency
@twiegert @prblog
#9community
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