Is There Something Missing? Self-Presentation Practices on Tinder
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Transcript of Is There Something Missing? Self-Presentation Practices on Tinder
Is There Something Missing? Self-Presentation Practices on
Tinder
Dr. Janelle WardDepartment of Media and
CommunicationErasmus University Rotterdam
A Tinder primer
• A matchmaking mobile app (launched Oct. 2012)• 50 million global users; 6 billion
matches• Tinder profiles: select Facebook photos,
text, location, shared friends/interests• Users “swipe left” on those they don’t
like, or “swipe right” on potential matches
A Tinder primer
• Tinder users log in an average of 11 times a day and spend 7 - 9 minutes “swiping” during a single session
• Women browse for 8.5 minutes versus 7.2 for men (New York Times, 30 October 2014)
Self-presentation (Goffman, 1959)
• Two key processes (Leary & Kowalski 1990):
– Impression motivation: how much people are motivated to control how others see them
– Impression construction: choosing an impression to create and deciding precisely how to do so
Self-presentation online
• Control (Ellison et al., 2006)
• Proximity (Blackwell et al., 2014)
• Desired impression (Toma & Hancock, 2010)
What are the self-presentation practices of
Tinder users?
• RQ1: What are Tinder users’ motivations for using the app?
• RQ2: How do Tinder users choose their profile photos and text?
• RQ3: How do Tinder users choose their matches?
Discussion/Future research
• Discussion: – Control; proximity; desired impression
• Future research:– Self-disclosure – Female/male differences
Thank you!
• Email: [email protected]• The project online:–https://twitter.com/missingsome47 –facebook.com/missingsome47 –istheresomethingmissing.com