Is the personal professional
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Transcript of Is the personal professional
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Andy Horton
Chris Rowell
Thomas Groves
Monday 11th February.
Is the Personal Professional?
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@fechtbuch
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“Microblogging”: 140 character limit
Cross-platform friendly
Young demographic: 73.7% of users 15-25
Real time – immediate – conversational
Popular subjects referred to as “trending”
#hashtags identify posts by subject – allow shared commentary on events
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“The most effective blogs or tweets are those that express personal views, rather than trotting out the corporate message. Indeed, there is growing evidence that if people simply broadcast work-related content, with no personal angle, their blogs or tweets will be unconvincing, sterile, and thus unpopular”.
Claire Warwick, The terror of tweeting: social medium or academic message? Guardian Online Higher Education Blog, 5 February 2013. [Accessed 6 February 2013]
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Personal? Professional? Both?
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http://totallyrewired.wordpress.com/
Blogging
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*La Petite Anglaise http://www.guardian.co.uk/technology/2007/mar/30/news.france
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In conclusion…
* What are the potential implications of social media use on recruitment?
* Should there be – and can there be – separation of one’s personal and professional identity online?
* What should Learning Resources’s (LR) policy be regarding our use of social media?
* How can LR guide users of the social media resources we provide to use them wisely?
* What branding should there be of our official LR social media identities, and what “voice” should they have?
* What is needed to maintain an individual or organization’s successful social media presence? (e.g. Having enough content, monitoring responses and replying)
* What are the legal implications of social media use? (e.g. contracts, HR issues)
* Implications for organizations in general and Regent’s College Learning Resources in particular.