Is the Freemium Model Right for Your Plugin?

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This is how we did it.

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Raise your hand if...

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+2Friday, 11 October, 13

2 years ago.

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Prelaunchchecklist.

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RepoGoogle

Recommendations

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Repo: 55%Google: 22%

Recommendations: 23%

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47% drop off

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Branding?Do the Woo.

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Free. $99.

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Lurker.

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6 months go by...

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Launch!

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50 millionpossibilities.

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Yoast SEO...2 million?

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The French save the day.

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WordCamps*8

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Talking vs Sponsoring

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6 months after launch.

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60,000

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Affiliates?

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Reviews?

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7/7365

free users

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Updateregularly.

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12 months after.

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200,000 downloads20,000 users?

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Competitors!

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Break “even”.

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Hire.

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400 tickets30%

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Highest rated.Most popular.

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Coupon does notequal

commitment.

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18 months after.Today.

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600,00050,000

900 tickets6 full time

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4000 / month

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1%2%3%4%5%

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No trialware.

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35% are unawareof the Premium.

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In the shadowof the chimp.

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Raise your hand if...

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Advice?@mail_poet

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