Is Social Media Worth It? (aka The 3 Stages of Social Media Selling)

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Is Social Media Worth It? DJ Waldow University of Utah February 16, 2011

description

A 10-minute presentation I gave on Feb 16, 2011 at David Eccles School of Business (University of Utah). I was part of the first ever social media panel at the business school.

Transcript of Is Social Media Worth It? (aka The 3 Stages of Social Media Selling)

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Is Social Media Worth It?

DJ Waldow

University of Utah February 16, 2011

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✦ K-Dawg✦ Eva✦ U-M✦ BSF✦ Teacher✦ Exec MBA✦ People✦ Coffee✦ Beer

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Is Social Media Worth It?

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The 3 Stages (C’s) of Social Media Selling

1. Connecting.

2. Courting.

3. Closing.

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Connecting.

March, 2010

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The Next 6 Months

Courting.

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September 27, 2010

Closing.

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Follow Up.