Is our website effective?

Alison KerwinHead of Web Services

Extracts from presentation given to Executive Committee – 16th September 2009

The University website

Primary marketing / communications tool

Primary resource

Should re-enforce our mission/values and reputation

The MAIN way PG students will get info about us

… and yet

6th most accessed page!

250,000+ pages¼ of which haven’t been modified in the last 5 years

Some key issues…

#1 Responsibility

- Just one of the many things I have to do…

#2 Authority

-Badly formatted-Difficult to navigate-Inaccessible

Who determines what is acceptable?

Responsibility generally lies within the department

#3 Abandoned content

-Advertising courses / events that don’t exist

-Incorrect data

#4 Reflecting the University structure

Do our stakeholders understand us as much as we do?

I am a department/group/centre/unit/clustertherefore I NEED a website – is this always the case?

#5 Duplication, confusion, duplication

-Welcome to the University of Bath-Welcome to our department-Welcome to this page-Welcome to this paragraph on this page-Welcome again

and finally…

- Welcome

#6 The print issue

- In this booklet

- One page 2…

#1 ResponsibilityWho will maintain?

#2 AuthorityWho?

#3 Abandoned content

#4 Duplication, confusion, duplication

#5 Reflecting University Structures

#6 The Print Issue

The re-development project nor CMS can fix…