Is Mobile In Your Mix?

Frank Mayer & Associates, Inc. | www.frankmayer.com1975 Wisconsin Avenue | Grafton, WI | 53024

CUSTOM SOLUTIONS AT RETAIL

Is Mobile In Your Mix?


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Mobile Caters To A Segment Un-Tethered

Interactive vs. Static

Mobile vs. Stationary

Characters vs. Words


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Mobile Is An Essential

(Best Buy Mobile Survey 7/09)

One-third would give up their T.V. before

their mobile phone.

If caught in the rain, 37% would choose their phone over an

umbrella.


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TravelEntertainm

entRelationships

Work

Commerce

Mobile Is A Facilitator

The new remote control for:


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Mobile Is An Enabler Between Brand & Consumer

A vehicle to deliver the right message at the right time in the right location

A penetrating medium consumers look at every text

A great activator in the quest to attract and engage

A tool for maintaining connectivity


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Mobile Sweetens The Mix

Adds dimension to your marketing.Complements and leverages other

media.Facilitates targeting and personalization.

Elevates awareness.Enhances the

shopping experience.

Increases response.

Mobile:


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Mobile Offers Tiers Of Involvement

Text

Mobile Web

Application

Mobile Involves:


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Mobile Is An Initiator

Deliver Coupons and Promotional Offers Engender Loyalty Drive Traffic Provide Value with News, Information, &

Entertainment Facilitate Sales Invite Participation


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Mobile Is The Elephant In The Room

85% of Americans own mobile phones. (Pew 4/09)

25% of subscribers have accessed the mobile web. (Pew 4/09)

On a typical day 43% of mobile subscribers send or receive texts. (Pew 4/09)

Up to age 44, users send and receive more texts than calls. (Nielsen 9/08)


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Acknowledge The Possibilities

…Companies are learning as technology is evolving.

…It is how fast you learn that will determine the competitive edge you achieve.

…Nielsen measures the mobile audience and believes the mobile market will expand quickly.


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Take Some Steps

Strategic Understanding

Retail Merchandising

Interactive Knowledge Programs

Sales Promotion

Mobile Activation

Look for Comprehensive Capabilities :


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Choose A Partner

Who Can: Add a response capability to your marketing Connect your marketing message to behavior in the store Navigate the mobile industry best practices and code of conduct Manage the software necessary to aggregate and deliver your

messages Keep abreast of evolving technology Educate retail associates Help build a database of committed consumers Integrate mobile with email programs Evaluate and report results Refine ongoing, ROI-generating programs


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www.frankmayer.com

Frank Mayer & Associates is a full service provider of custom kiosks, branded in-store merchandising units, and promotional marketing. Our marketing capabilities include mobile marketing, interactive product knowledge websites, incentive programs, customer satisfaction surveys and more. We have been in business for over 78 years. Our company has a proven track record of success and a willingness to adapt to an ever-changing landscape of retailer and consumer demands.

Visit us at www.frankmayer.com800-225-3987

Is Mobile In Your Mix?

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