Is Marketing Automation killing Creativity? or guiding it?

Is Marketing Automation killing Creativity? or guiding it?

By Anto Franklin Christuraj

Some people are locked into the belief that technology is destroying creativity, especially under marketing field. This

probably goes back some way; However, the question is, does marketing Automation kill creativity? if not, what it

does instead? Let's get in detail.

© Anto Franklin Christuraj - Is Marketing Automation killing Creativity? or guiding it?

Some people are locked into the belief that technology is destroying creativity, especially under marketing field. This

probably goes back some way; However, the question is, does marketing Automation kill creativity? if not, what it

does instead? Let's get in detail.


More often then not, people are reluctant to adapt to change.


For this reason, new tools always cause an issue – whether it’s poor adoption rates, or tools being used incorrectly. But the deal here is, these tools also often end up finding their

place and we wonder how we ever accomplished tasks without them. Data-driven marketing and automation are no

exceptions.


Three ways how creativity can be incorporated under marketing automation.


1. Content Marketing


The use of data-driven marketing and automation has certainly added a strategic and scientific element to the process, but

creativity can be established through other methods – such as content marketing. This is a strategy that’s growing across

marketing departments everywhere – 76% of marketers are increasing investment in content marketing. Creativity can be

showcased through blogs, infographics, whitepapers and Slideshares for example.


2. Data Mining


When data-driven marketing and automation works, it can be brilliant. Identifying the right up-selling prospects because of the right analytics saves time and improves profitability as a result.


3. Merging content and data


By creating quality content, whether through your company’s blog or even through social media platforms, you can gather important information about prospects, customers and advocates. Not only will you be able to identify where those people are and how to target them, but by encouraging them to sign up for future updates, you can capture essential lead details that’ll help you create sales.


Few TakeawaysCreativity should be central to your marketing strategy as it’ll attract

prospects and customers.

More content can generate more contacts which will provide you with more data. This can be automated to help you with targeting and pushing

prospects through from Marketing to Sales.

The data you garner can be used to inform the next round of creative content creation, making your marketing more influential.


Conclusion

The two perspectives of marketing automation must work together — or the organisation will end up outside the

sandbox of business.


Anto franklin Christuraj

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franklinchristuraj.comDigital Marketer, Growth Hacker, Data Science, Web Developer and Business

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Is Marketing Automation killing Creativity? or guiding it?

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