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Is It Worth Investing In User Experience? How to

Calculate UX ROIPrasadd Bartakke

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Impact of Bad User Experience?• Perfect Design is always work in progress!

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Costs of Bad User ExperienceAnd Negative Repeat Usage

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Samsung Galaxy Note 7 Brand Reputation beaten

Image courtesy: trustedreviews.com

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Loss of revenue

Image courtesy: cclscorp.com

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User Research?• Cost of User Research Vs • Cost of rework and corrections +• Opportunity Lost +• Brand Reputation Goodwill and Image loss

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How to measure?Decrease in Website Traffic?Lower Satisfaction Survey?Drop in Sales? Relevant quantified metrics applicable to your Organization

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What to measure?Business Metrics Directly Linked With UX Metrics In Your Organization? Clarity In Metrics UX Is Responsible For Short And Long Term And The Metrics that UX Does Not Own By

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Need Help In Your UX Journey?YUJ Designs with Rich Experience Of Over 1500+ projectsWe are one of the Top 5 UX/UI Indian Companies Worked with Fortune 500 Clients across DomainsVisit us at www.yujdesigns.com to explore our work and partner with us

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Have a great day ahead.Thank you.