Is it Time to Say No to SEO?
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Transcript of Is it Time to Say No to SEO?
CONFIDENTIAL – DO NOT DISTRIBUTE 1
Webinar: Is it Time to Say No to SEO?
Larry Kim, WordStream
Laura Taylor, WordStream
August 15, 2012
• Introductions
• Recent trends and developments in Search
Marketing
• What does it all mean for Marketers?
• Q & A
Today’s Agenda
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Speaker Introductions
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• Laura Taylor
– Laura 15 + years in the digital marketing and
internet technology space.
– Leads Marketing @ WordStream
• Larry Kim
– Founded WordStream in 2007
– Been doing PPC & SEO for 10 years
– Today we’re an industry-leading provider of a
PPC Management Platform and Keyword
Research Tools
Let’s learn a little about you….
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Quick Poll
How long have you been involved with Search
Marketing (Both SEO and PPC)
o Less than 1 year
o 1-3 years
o 3-5 years
o 5+ years
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Quick Poll
How would you characterize the performance your SEO initiatives over the 12 months?
o I’m new to SEO
o Who knows – I don’t measure my results
o Disappointing – SEO hasn’t been working well recently
o Satisfactory – I’m seeing return on my investment into SEO
o Stellar – SEO is my most successful lead/traffic generating channel
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1. PPC is important part of the mix
• 97% of Google Revenues come from Advertising
• They made $40 Billion Last Year. (+25% / year)
• That’s a Lot of Clicks!
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2. Don’t Overly Rely SEO
• “SEO” Best Practices and Ranking Factors Change
over Time
• Google Doesn’t owe you any Clicks
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3. Remember your Marketing Objectives
– Was it to drive qualified leads & sales to your
website?
– Periodically re-assess the costs / benefits of
any marketing activity!
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Quick Poll
Do you agree (overall) with what we’re saying here?
o No. I’m undeterred. SEO or Death.
o You make some good points. I’ll think about it.
o I want to hear more
o I’m convinced that PPC has a role to play
o I was distracted. Didn’t follow presentation. Sorry!
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Offer 1: PPC Express (From WordStream)
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www.wordstream.com/ppcexpress
Try out our PPC Management Platform, featuring:
o The 20 Minute PPC Work Week
o Supports for AdWords and Bing Advertising
o The World’s Best Keyword Research Tools
Offer 2: Free Trial of WordStream PPC Advisor
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www.wordstream.com/ppc-free-trial
Offer 3: Learn More about PPC – Webinar
http://www.wordstream.com/3-paths-ppc-profitability-for-
smb
Identify the potential
Take stock of your resources
Choose one of 3 paths to PPC success
• Do it Yourself
• Use Software
• Outsource
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Your Questions
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Thank you for attending our Webinar!
Contact us directly:
http://twitter.com/larrykim
https://twitter.com/lauraanntaylor