IS CONVERGENCE A FAD?

OR IS IT THE BIGGEST CHANGE IN BUSINESS

COMMUNICATIONS SINCE THE MOBILE PHONE?

WELCOME TO THE EVOLUTION

IN THE LAST 10 YEARS THE B2B FIXED VOICE MARKET HAS HALVED

TODAY, 55% OF BUSINESSES

BELIEVE THE

BENEFITS OF CLOUD EQUAL OR OUTWEIGH

THE RISKS

BETWEEN NOW AND 2015, EUROPEAN

BUSINESSES ARE SET TO SPEND

€763 BILLION1 ON HOSTED SERVICES

1. Centre for Economics and Business Research

THE BOARDS OF UK BUSINESSES ARE

SPENDING £6 BILLION ON HOSTED

SERVICES NOW

MICROSOFT IS SPENDING £5.2 BILLION A YEAR ON

CLOUD R&D

THE CIO AND CFO ARE

RESPONSIBLE FOR 56% OF TODAY’S DECISIONS

TO BUY CONVERGED SOLUTIONS

THE TELECOMS MANAGER IS RESPONSIBLE FOR

JUST 5%

ON JUNE 19TH 2010, APPLE LAUNCHED THE

iphone 3GS.DEMAND FOR MOBILE

DATA WENT UP 2,400%

THE GAME IS CHANGING

BUYERS ARE DEMANDING UTILITY AND CUSTOM

SOLUTIONS

BUYERS ARE DEMANDING DEMONSTRABLE

VALUE

SUPPLIERS ARE TRYING TO STEADY OR LOWER THEIR COST OF SALE

BUYERS HAVE MORE CHOICE

SUPPLIERS HAVE MORE COMPETITION

THE WAY BUSINESS IS TRANSACTED IS

CHANGING

THE BASIS OF COMPETITION IS SHIFTING

THE GAP BETWEEN BUYERS’ REQUIREMENTS

AND THIS INDUSTRY’S SUPPLY CHAIN IS

WIDENING

COMMUNICATIONS AND IT ARE CRASHING

TOGETHER…IT’S A PERFECT STORM

AND…

…IF YOU ARE A SALES PROFESSIONAL…

…FROM THE BUYERS’ PERSPECTIVE…

YOU ARE AT THE HELM, STEERING YOUR COMPANY’S WAY

THROUGH THIS UPHEAVAL

YOUR JOB HAS CHANGED

LARATO HAS SPENT 6 YEARS IN THE EYE OF

THIS GROWING STORM

WE UNDERSTAND HOW TO ADAPT IN THIS

ENVIRONMENT TO WIN

that’s what UC. SALES. DIFFERENTLY.

is about

READY TO LEARN MORE?

CLICK HERE TO JOIN THE EVOLUTION