Is Buying An Email List A Good Idea?

Finding an email list is so easy these days. There are hundreds of companies that

offer categories and/or regions where they have targeted selected data for you at

a handsome price. Small businesses with no marketing budget usually can take

this road first in which they find out later is very risky and can cause serious

harm. Here are some reasons why buying an email list may or may not be a good

idea.

If you must buy data and you feel that this is your only option, then there are

several things you must watch out for. Many vendors say they have accurate

information but how old is the list? Is it out of date? Is the information correct?

How do you test the information if it is or isn’t correct? Is it wise to test the data

first before mailing to it? These are all important questions that you must answer

before you take that leap. Be careful when testing. You could run into many

blacklist roadblocks.

Many companies are now selling optin information – data is so easy to come by

and now you can append to the date/time stamp IP and source. Most marketers

feel comfortable by mailing to these but if you can’t prove the source is actually

you, then why bother? In example, let’s say the source is from a soap

manufacturer but your company sells mufflers? Do you really want to send an

email about mufflers to soap buyers? You need clever marketing on this one.

If you put together a marketing campaign that can speak to any person

universally, then you may have a shot. And in that shot, you definitely have

options. Any list you buy can be cleaned by email list validation and followed

email list verification. Both processes reduces the amount of traps, complainers

and bounces so that you have a chance at uploading your data into reputable

ESPs like Aweber and/or MailChimp, however, they will not allow you to send to

purchased lists. They have algorithms and team members who monitor any and

all data that is uploaded and with reputation. Sometimes they will not allow you

to send your email if it matches certain blacklist or spamtraps.

That is why it is better to mail to the data yourself with your own PMTA before

you upload your data into any ESP. Get the audience familiar with you first

before you take the “white listed plunge” so to speak. One last thing to consider

when sending email to a list that is unknown to you is it could affect your

business reputation. If someone receives an unsolicited email from you and

know for a fact you are spamming, then they will not want to have anything to do

with you. Clever marketing is definitely needed to wrap yourself around the list

purchase conundrum.

Published by:

James Carner

Owner at Ehygienics

Phone: (888)462-2718

eMail: ehygienics@gmail.com