Is advertising f**ked?
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Transcript of Is advertising f**ked?
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Is Advertising F**ked?
#isadvertisingfucked
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@yellif
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Source: TGI
“Are the ads are as good as the programmes”
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90%
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“Busy is the enemy of creativity”
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Ad Agencies In-house
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And margins are falling
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#isadvertisingfucked
Nadya Powell Co-founder
Utopia
@nadsbads
YES
Bo Hellberg ex ECD
Edelman
@bohellberg @karmajon @lucyjameson
NO
Jon Wilkins Chairman
Karmarama
Lucie Jamieson Former CEO Grey London
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What question would you like to ask our
speakers?
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#isadvertisingfucked
@lucyjameson
Lucie Jameson Former CEO Grey London
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WAKE UPPEOPLE ARE PAYING MONEY TO AVOID WHAT WE SPEND OUR LIVES MAKING
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MARGINS AT A TEN YEAR LOW
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THE CONSULTANTS ARE COMING
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WE’RE ALL SCREWED
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WOOHOO!
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MAKING STUFF PEOPLE WANT&
MAKING PEOPLE WANT STUFF
BUILD BRANDS NOT ADS
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SOLVING THE RIGHT PROBLEMS
Customer Problem
Business Problem
Marketing Problem
Advertising Problem
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Customer Problem
Business Problem
Marketing Problem
Advertising Problem
SOLVING THE RIGHT PROBLEMS
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CULTURE &
COMMERCE
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“HUMAN RELATIONSHIPS ARE RICH AND THEY’RE MESSY AND THEY’RE
DEMANDING”
Sherry Turkle, MIT
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PEOPLE HAVE FLAWS & BIASES
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Making §
THE PLACEBO EFFECT
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FOLLOW THE MONEY
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HOW DO CLIENTS MAKE MONEY?
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HOW ELSE COULD WE MAKE MONEY?
TAX IT LICENCE IT VALUE IT SWEAT IT
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CULTURE &
COMMERCE
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Deep and wideGeneralists
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§
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#isadvertisingfucked
@bohellberg
Bo Hellberg ex ECD
Edelman
@nadsbads
Nadya Powell Co-founder
Utopia
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#isadvertisingfucked
@karmajon
Jon Wilkins Chairman
Karmarama
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#isadvertisingfucked
Voting
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#isadvertisingfucked
Nadya Powell Co-founder
Utopia
@nadsbads
BLUE
Bo Hellberg ex ECD
Edelman
@bohellberg @karmajon @lucyjameson
RED
Jon Wilkins Chairman
Karmarama
Lucie Jameson Former CEO Grey London
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Panel and Questions @creativesocial
#isadvertisingfucked
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Thanks creativesocial.com
@CreativeSocial