Irs2013

Sweep History is created with clean sweep by Patrika in Madhya Pradesh + Chhattisgarh, toppling the leader of 69 years in just 6 years as per IRS 2013.

Rajasthan Patrika continues its domination in Rajasthan with a phenomenal lead of 40%.

Re-enforcing its victory Nationally Patrika group publications also surpass Dainik Bhaskar (DB Corp). Join us in Celebration !!!

Rajasthan Patrika is the Only Hindi Daily, which also effectively covers the Southern parts of India. Patrika Group has marked its presence in almost every region of India.

Patrika Group is covering

50%of theHindi heartland.

Patrika Group Pan India Presence

0

2000

4000

6000

8000

10000

12000

14000

16000

Dainik Jagran Hindustan Rajasthan Patrika +Patrika

15526

14245

12293

IRS 2013 AIRFigs 000’s

* DB Corp: 11630

Patrika is amongst

TOP 3 ALL LANGUAGEPublications in India

11200114001160011800120001220012400

Patrika Group DB Corp

12293

11630


Bhaskar Prakashan = 12,27,000 readers all IndiaPatrika Group = Rajasthan Patrika + Patrika

Patrika GroupIs more thanDB Corp all India

SUPREME STATUSIn (Rajasthan + Madhya Pradesh +

Chhattisgarh)

7500

8500

9500

10500

11500

12500

Patrika DB Corp + Bhaskar Prakashan

12142

8812

1054


Patrika Group > DB Corp + Bhaskar Prakashan

SUPREME STATUS Rajasthan + Madhya Pradesh+ Chhattisgarh


500

1500

2500

3500

4500


46283448

1054

No.1Patrika

Newspaper in MP + CG

988

788

500

700

900

1100


2963 3064

500100015002000250030003500

Patrika DB Corp + Bhaskar

Prakashan

1666 1439

500100015002000


FEMALE

AGE GROUP 12-19 YRS AGE GROUP 20-39 YRS

2404

2013

500

1000

1500

2000

2500


MALE READERS


Patrika Position in

MAJOR SEGMENTS IN MPCG

10001500200025003000350040004500

Patrika DB Corp+ Bhaskar Prakashan

4326

2940

1054


Patrikahas achieved abolute LEADERSHIP position in MADHYA PRADESH

0

500

1000

1500

2000

2500

3000

3500

4000

4500

2009 R2 2010 Q4 2011 Q4 2012 Q4 2013

463

1080

16271844

4326

Patrika Is

the highest growing Daily in M

P


Patrika has been consistently gaining numbers in each survey and has been the FASTEST GROWING NEWSPAPER in MADHYA PRADESH

11501152115411561158116011621164

Patrika +RP DB Corp + Bhaskar

Prakashan

1163

1155

PATRIKA IS 11 LAKH 54 THOUSAND + RAJASTHAN PATRIKA READ IN THESE CITIES IS 9 THOUSAND


Patrika is leading newspaper in four cities BHOPAL + INDORE + JABALPUR + GWALIOR (put together)

420

398

385390395400405410415420425

Patrika DB Corp

Bhopal City

262

229

210

220

230

240

250

260

270

Patrika Bhaskar Prakashan

Jabalpur City

189210

0

50

100

150

200

250

Patrika DB

Gwalior City Indore City

No.1No.1

283318

0

50

100

150

200

250

300

350

Patrika DB Corp


Patrika position in IMPORTANT CITIES

1040

1045

1050

1055

1060

1065

1070

1075

Patrika Bhaskar Prakashan

1074

1054


Patrika position in Bhaskar Prakashan Area including Jabalpur in MADHYA PRADESH

MALE READERS FEMALE READERS

RURAL URBAN

2727

2690

2670

2680

2690

2700

2710

2720

2730


1600

1304

1000

1100

1200

1300

1400

1500

1600

1700


1812

1214

500

700

900

1100

1300

1500

1700

1900


25142780

500

1000

1500

2000

2500

3000



Patrika position in Major Segments inMADHYA PRADESH

1211

1140 1130

1055

717

600

700

800

900

1000

1100

1200

1300

2012 Q1 2012 Q2 2012Q3 2012Q4 2013


THE DEBACLE of Nai Dunia

IRS ReviewMP Clusters

Cluster 2 & 3

446

385

340

360

380

400

420

440

460

Patrika Dainik Bhaskar

Cluster 2 Panna, Satna, Reeva, Umariya, Shahdol,

Anuppur, Siddhi, Singhroli

704

411

0100200300400500600700800


Cluster 3 Neemach, Mandsor, Ratlam, Dhar, Wesr Nimar,

Barwani, Jhabua, Alirajapur



619

826

0100200300400500600700800900


Cluster 4 Sheopur, Morena, Bhind, Gwalior,

Datia, Shivpuri, Teekamgarh,Chhatrpur, Guna, Ashoknagar

581

516

480

500

520

540

560

580

600


Cluster 5 Jabalpur, Dindori, Mandla,

Shivani, Balaghat, Katani

Cluster 4 & 5


420

250

-50

50

150

250

350

450


Cluster 6 Sagar, Damoh, Rajgarh,

Vidisha, Raisen

767

740

720

730

740

750

760

770


Cluster 7 Ujjain, Shajapur, Devas

Bhopal, Sihor

Cluster 6 & 7


398

358

330340350360370380390400410


Cluster 8 Betul, Harda, Hoshangabad,

East Nimar, Buhranpur

47

153

020406080

100120140160180


Cluster 9 Narsinghpur, Chindwara

Cluster 8 & 9

MADHYA PRADESH MAP

City WiseIRS Review (MP & CG)


5000

5500

6000

6500

7000

7500

8000

Rajasthan Patrika Dainik Bhaskar

7475

5364

21,11,000 More Readers

Rajasthan Patrika is nearly 40% aheadOf Dainik Bhaskar and continues to enjoy its leadership position.


No.1Rajasthan Patrika

Newspaper in RAJASTHANSurvey after survey due to it’s powerful editorial content and commitment to it’s readers.

980

1000

1020

1040

1060

1080

1100

Patrika Group (RP+DN)

Dainik Bhaskar

1093

1019

Patrika Group includes Rajasthan Patrika ‘s 1011 + Daily News 82


No.1Group in Jaipur City

701

557

300350400450500550600650700750


561

277

0

100

200

300

400

500

600

Rajathan Patrika Dainik Bhaskar

353

141

0100200300400


JODHPUR – DISTRICT CLUSTER 3- KARAULI, SAWAI MADHOPUR, DAUSA, AJMER, TONK

CLUSTER 5- JALORE, PALICLUSTER 4- JHUJHUNU, SIKAR

480

288

150

200

250

300

350

400

450

500


Patrika is No.1 in all District Clusters

Patrika is No.1 in all District Clusters

419

195

0

50

100

150

200

250

300

350

400

450


1277

599

0

200

400

600

800

1000

1200

1400


481

421

390400410420430440450460470480490


CLUSTER 7- DUNGARPUR, BANSWARA, CHITTORGARH, PRATAPGARH

CLUSTER 9- ALWAR, BHARATPUR, DHAULPURCLUSTER 8- SIROHI, BUNDI, BHILWARA, RAJSAMAND, KOTA, BARAN, JHALAWAR, UDAIPUR

1711

1014

150

350

550

750

950

1150

1350

1550

1750

1950


CLUSTER 6 GANGANAGAR, HANUMANGARH, BIKANER, CHURU, NAGAUR, JAISASLMER, BARMER

Patrika is No.1 choice of Major Segments readers

3206

2060

1500170019002100230025002700290031003300



RURAL URBAN

4268

3305

1500200025003000350040004500

Rajasthan Patrika

Dainik Bhaskar

SEC A

1020790

0200400600800

10001200


1328961

0500

10001500


SEC B

Patrika is No.1 choice of Major Segments readers


SEC C

740

708

690

700

710

720

730

740

750


AGE GROUP 12- 19 YRS

1548

1322

1200

1250

1300

1350

1400

1450

1500

1550

1600


4886

3331

0100020003000400050006000


AGE GROUP 20- 49

MALE

4901

3458

0

1000

2000

3000

4000

5000

6000


ABOUT THE GROUPA newspaper respected for over 58 years for its credibility.

Publishes in 8 states, with 35 Print Centers.

An army of 2000 correspondents, reports and stringers.

It enjoy a vast network of 5500 agents.

This has been made possible by a team of over 6500 committed employees.

Thank You

Irs2013

Government & Nonprofit

Transcript of Irs2013