1. Dainik Bhaskar GroupIndias Largest Newspaper GroupCovering 13 States, which account for48% of Indias Land Area32% of Indian GDP40% of Market Potential (MPV) &41% of Indias Urban PopulationTrusted by 1.98 Cr readers everydayIn 4 Languages with 65 EditionsReaches 1.37 Cr Urban readersSources: Indicus Analytics Market Skyline of India 2010 / indiastat.com / RK Swamy BBDO Guide to Market Planning 2008 / IRS 2012 Q4

2. The Top 5 Newspaper GroupsDainik Bhaskar Group Dainik Jagran Group TOI Group HT Media GroupMalayalaManorama GroupPublication AIR Publication AIR Publication AIR Publication AIR Publication AIRDainik Bhaskar 14416 Dainik Jagran 16370The Times ofIndia7615 Hindustan 12246MalayalaManorama9760Divya Bhaskar 3531 Nai Dunia 1358 Vijay Karnataka 3353HindustanTimes3820Divya Marathi 1024 I Next 514 Navbharat Times 2633 Mint 224DB STAR 343 Midday (Eng) 379MaharashtraTimes1711Saurashtra Samachar 223 Nav Dunia 304 Mumbai Mirror 819Dainik Prabhat Kiran 100 Midday (Guj) 183The EconomicTimes (Eng)735Business Bhaskar 75 Inquilab 160 Bangalore Mirror 165DNA (Ahmd-Sur-Jai-Ind)69 Sandhya Times 93AhmedabadMirror58Pune Mirror 57Total 19781Total 19268Total 17239Total 16290Total 9760Source: IRS 12 Q4AIR figs (000s)* Does not include figs of DNA Mumbai, Pune & Bangalore 3. Dainik Bhaskar GroupAmong Indias Largest Newspaper GroupsDainikBhaskarGroupDainik JagranGroupTOIGroup HT MediaGroup MalayalaManorama19819317216398AIR LakhsSource: IRS 12 Q4AIR figs (lacs) 4. Sole Readership by PeriodicityTop 5 Newspaper GroupsSegment U+R URBANDB group 12828 8803DJ group 11121 6016HT group 8668 4737MM group 8155 2226TOI group 7195 5998Source: IRS 12 Q4AIR figs (000s) 5. Sole Readership by PeriodicityTop 5 Newspaper GroupsSegment Male FemaleDB group 8205 4625DJ group 8195 2928HT group 6349 2319MM group 3910 4246TOI group 4669 2525Source: IRS 12 Q4AIR figs (000s) 6. Sole Readership by PeriodicityTop 5 Newspaper GroupsSource: IRS 12 Q4AIR figs (000s)Segment Age Grp12-19Age Grp20-39Age Grp40+DB group 3376 5729 3722DJ group 2821 5109 3191HT group 2602 3480 2586MM group 1396 3405 3354TOI group 1483 3622 2091 7. Sole Readership by PeriodicityTop 5 Newspaper GroupsSource: IRS 12 Q4AIR figs (000s)Segment SEC - AB MHI - 10K+ WORKFORCEDB group 4211 3458 5803DJ group 3131 2564 5567HT group 2814 2191 4099MM group 654 2083 3152TOI group 3604 3079 3439 8. Sole Readership by PeriodicityTop 5 Newspaper GroupsSegment NCCS A NCCS A URBANDB group 4642 3860DJ group 3549 2688HT group 2752 2452MM group 1522 582TOI group 3362 3244Source: IRS 12 Q4AIR figs (000s) 9. Sole Readership by PeriodicityTop 5 Newspaper GroupsSegment NCCS AB NCCS AB URBANDB group 7956 6317DJ group 6058 4218HT group 4380 3442MM group 4040 1335TOI group 5094 4635Source: IRS 12 Q4AIR figs (000s) 10. Dainik Bhaskaris IndiasNo.1 UrbanNewspapersince IRS 10Q3 DainikBhaskarDainikJagranThe TimesOf IndiaHindustan DailyThanthi95618545741660194532All India Urban Readership (000)Source : IRS 2012 Q4Urban Reach 11. MADHYA PRADESH 12. MADHYA PRADESHState-Level ReadershipDainik Bhaskaralone is more than5 other newspapersput together, acrossMadhya Pradesh!!1 5GreaterthanIRS 2012 Q401000200030004000AIR Net Reach 000sDainikBhaskar3,698 Nai Duniya+Nav Dunia+Patrika+Raj Exp+Dainik Jagran3,578 13. MADHYA PRADESHSEC-A Readership1,37,000 more readersthan 5 othernewspapers puttogether, acrossMadhya Pradesh!!1 5GreaterthanIRS 2012 Q40100200300400500600700800SEC A Net Reach 000sDainikBhaskar818Nai Duniya+Nav Duniya+Patrika+Raj Exp+Dainik Jagran681 14. MADHYA PRADESHSEC-AB Readership2.73 Lac more readersthan 5 othernewspapers puttogether, acrossMadhya Pradesh!!1 5GreaterthanIRS 2012 Q4020040060080010001200140016001800SEC AB Net Reach 000sDainikBhaskar1,735Nai Duniya+Nav Duniya+Patrika+Raj Exp+Dainik Jagran1,462 15. SEC A reach of Dainik Bhaskarcompared to the nearestcompetitor92% more reach in Bhopal87% more reach in Indore155% more reach in GwaliorMADHYA PRADESH CITIESSource: IRS 2012 Q4Figs 000sDB PatDBLeadDB PatDBLeadDB PatDBLead371 288 29% 426 282 51% 161 125 29%SEC A 140 73 92% SEC A 166 89 87% SEC A 51 20 155%Bhopal Indore Gwalior 16. MADHYA PRADESHSole ReadershipSource: IRS 2012 Q4Figs 000sDAINIK BHASKAROverallReadershipSoleReadership% SoleReadershipMadhya Pradesh 3698 2679 72%Urban 2920 2042 70%Bhopal 371 276 74%Indore 426 232 54%Gwalior 161 123 76%26.8 Lac people read only Dainik Bhaskar 17. CHATTISGARH 18. CHATTISGARHContinuing LeadershipSource: IRS 2012 Q4Figs 000sDainikBhaskarHari Bhumi Navbharat899 895 617Urban 502 548 288Rural 397 347 329Durg-Bhilainagar 137 116 54Raipur 114 101 69Chhattisgarh 19. CHATTISGARHThe vehicle for SEC A ConsumersSource: IRS 2012 Q4Figs 000sChhattisgarhSEC ADainikBhaskarHari Bhumi NavbharatUrban 83 65 58Durg-Bhilainagar 18 12 7Raipur 16 19 14 20. CHATTISGARHDominating High Consumption ReadersSource: IRS 2012 Q4Figs 000sChhattisgarhSEC ABDainikBhaskarHari Bhumi NavbharatUrban 203 193 127Durg-Bhilainagar 57 38 21Raipur 47 37 32 21. CHATTISGARHMore learned educated readersSource: IRS 2012 Q4Figs 000sChhattisgarhGraduates +DainikBhaskarHari Bhumi NavbharatUrban 136 127 94Durg-Bhilainagar 29 16 10Raipur 37 18 19 22. CHATTISGARHMore High-value consumersSource: IRS 2012 Q4Figs 000sChhattisgarhMHI Rs.10k +DainikBhaskarHari Bhumi NavbharatU+R 138 103 79Urban 111 87 62Durg-Bhilainagar 38 26 9Raipur 28 10 13 23. CHATTISGARHSole ReadershipSource: IRS 2012 Q4Figs 000sDAINIK BHASKAROverallReadershipSoleReadership% SoleReadershipChhattisgarh 899 595 66%Urban 502 337 67%Durg-Bhilainagar 137 95 69%Raipur 110 56 51%2/3rd of Dainik Bhaskar readers aresole readers 24. RAJASTHAN 25. RAJASTHANOverall ReadershipSource: IRS 2012 Q4Figs 000sDB RP6,191 6,733Urban 3,529 3,298Rural 2,662 3,435Jaipur 1,033 792RajasthanTHE URBANLEADER 26. RAJASTHAN57% Urban ReadershipDainikBhaskarUrbanreadershipOfferingexactlywhatAdvertiserswantFigs 000sSource: IRS 2012 Q4UrbanRajasthanAny HindiDailyDainikBhaskarRajasthanPatrikaAve IssueReadership5,697 3,529 3,298231Lead in Readership Figures7% 27. The only newspaper in Rajasthan to have a10 Lakh+ reader-base in a citySource: IRS 12 Q4AIR figs (000s)Dainik Bhaskar-JaipurA30%lead!!020040060080010001200Dainik Bhaskar RajasthanPatrika1033792 28. RAJASTHAN13% more reach in the top 4 citiesDainik Bhaskar1.9L+ additionalreaders inTop 4 Citiesof the StateTop 4 Urban CentresDainikBhaskarRajasthanPatrikaJaipur 1,033 792Jodhpur 269 301Kota 237 246Bikaner 140 150All 4 Cities 1,679 1,489Lead in ReadershipFigures190Figs 000sSource: IRS 2012 Q4 29. RAJASTHANSole ReadershipSource: IRS 2012 Q4Figs 000sDAINIK BHASKAROverallReadershipSoleReadership% SoleReadershipRajasthan 6191 3593 58%Urban 3529 2082 59%Jaipur 1033 683 66%Jodhpur 269 117 43%Kota 237 153 65%Bikaner 140 97 69% 30. HARYANA 31. Source: IRS 12 Q4AIR figs (000s)HARYANAContinuing leadership for over a decade since Day 1A 27% leadovernearestcompetitor0200400600800100012001400DainikBhaskarDainikJagranPunjabKesariTheTribune12821006 975146 32. Source: IRS 12 Q4AIR figs (000s)HARYANAExcluding Faridabad & GurgaonA 34% leadovernearestcompetitor0200400600800100012001400DainikBhaskarPunjabKesariDainikJagranTheTribune1243931797146 33. HARYANASole ReadershipSource: IRS 2012 Q4Figs 000sDAINIK BHASKAROverallReadershipSoleReadership% SoleReadershipHaryana 1282 861 67%Haryana ExclFaridabad/Gurgaon1243 837 67%More than Two-third of ourreaders, read only Dainik Bhaskar 34. PUNJAB 35. Source: IRS 12 Q4AIR figs (000s)PUNJABThe No.2 Hindi Newspaper within 4 years020040060080010001200PunjabKesariDainikBhaskarDainikJagran1074794657 36. Source: IRS 12 Q4AIR figs (000s)PUNJABThe No.2 Newspaper across URBAN PUNJAB0300600900PunjabKesariDainikBhaskarDainikJagranJag Bani Ajit TheTribuneHindustanTimesPunjabiTribune882673578403 39327815992Urban AIR 37. Source: IRS 12 Q4AIR figs (000s)PUNJABThe Leader across the Top 3 Cities0300600DainikBhaskarPunjabKesariDainikJagranJag Bani Ajit TheTribuneHindustanTimesThe TimesOf India424392332117 103 104 9427Jal+Amr+Lud 38. Source: IRS 12 Q4AIR figs (000s)PUNJAB (J-A-L)The most preferred newspaper for SEC A readersacross the top 3 cities of the State075150DainikBhaskarPunjabKesariDainikJagranThe Tribune HindustanTimesAjit Jag Bani Times ofIndia12711166 61 594432 27SEC AJal+Amr+Lud 39. PUNJABSole ReadershipSource: IRS 2012 Q4Figs 000sDAINIK BHASKAROverallReadershipSoleReadership% SoleReadershipPunjab 794 682 86%Urban 673 566 84%Amritsar 144 127 88%Jalandhar 138 112 81%Ludhiana 142 123 87%More than80% SoleReadershipin Punjab!! 40. CHANDIGARH 41. Source: IRS 12 Q4AIR figs (000s)CHANDIGARH BHASKARContinuing to be the Citys Local HeroDainikBhaskarTheTribuneHindustanTimesAmarUjalaPunjabKesariDainikJagran170102 94733816 42. CHANDIGARHSole ReadershipSource: IRS 2012 Q4Figs 000sDAINIK BHASKAROverallReadershipSoleReadership% SoleReadershipChandigarh 170 93 55%THE TRIBUNEOverallReadershipSoleReadership% SoleReadershipChandigarh 102 27 26% 43. CPH : Chandigarh Punjab HaryanaCPH 61% more SEC A readers in oneof the Indias most affluent regions!Figs 000sSource: IRS 2012, Q4DainikBhaskarPunjabKesariDainikJagranCPH Total 2245 2087 1678SEC A 493 306 289SEC B 460 488 338SEC AB 953 794 627 44. JHARKHAND 45. JHARKHANDDB offers the most focused Urban ReachFigs 000s Source: IRS 2012 Q4JHARKHANDDainikBhaskarDainikJagranHindustanPrabhatKhabarState 817 869 1678 1322Urban - Jharkhand 603 562 920 825Rural - Jharkhand 214 307 758 497Urban Focus 74% 65% 55% 62% 46. RANCHI JAMSHEDPUR - DHANBADDainik Bhaskar offers the most concentrated reachin the 3 Top CitiesFigs 000s Source: IRS 2012 Q4JHARKHANDDainikBhaskarDainikJagranHindustanPrabhatKhabarState 817 869 1678 1322Top 3 Cities 423 330 484 544% Proportion of3-City Reach52% 38% 29% 41% 47. Source: IRS 12 Q4AIR figs (000s)JHARKHANDThe No.2 newspaper for SEC AB readers across 3top cities of Jharkhand within 2 years0100200300PrabhatKhabarDainikBhaskarHindustan DainikJagran280 253 236148SECAB- Dhanbad-Jamshedpur-Ranchi 48. GUJARAT 49. DIVYA BHASKARThe Urban Newspaper for an Urban StateFigs 000sSource: IRS 2012 Q4GUJARAT Divya Bhaskar*GujaratSamacharSandeshState 3720 4395 3201Top 6 Cities 2169 2258 1383Urban 2793 3279 2057Rural 927 1115 1144*Includes Saurashtra Samachar 50. The power of Divya Bhaskar*Includes Saurashtra SamacharAverage IssueReadershipDivyaBhaskar*GujaratSamacharSandeshAhmedabad 1097 848 468Surat 466 573 412Vadodara 261 341 275Rajkot 209 244 158Jamnagar 47 112 49Bhavnagar 89 140 21All 6 Cities 2169 2258 1383Source: IRS 2012 Q4Figs 000sDivyaBhaskarGujaratSamacharSandesh58% 51% 43%Proportion ofReadersin theTop 6 CitiesofGujaratSource: IRS 2012 Q4 51. About 30 L readers (80% of ourreaders) read only Divya Bhaskar22L readers of DivyaBhaskar in Urban Gujaratdo not read any otherGujarati newspaper.17L readers of DivyaBhaskar in the top 6Cities do not read anyother Gujarati newspaper.Gujarat U+R 2,964Gujarat Urban 2,201Top 6 Cities 1,713Gujarat SEC AB 957Sole Divya Bhaskar ReadersDivya Bhaskar or SaurashtraSamachar readers whodo not read any other Gujarati newspaperSource: IRS 2012 Q4Figs 000s 52. MAHARASHTRA 53. MAHARASHTRADivya Marathi registers the highest gain within 6monthsSource: IRS 2012 Q4Figs 000sDivyaMarathiLokmat Sakal PudhariPunyaNagariMaharashtraTimesIRS 12 Q4 1024 7177 4443 2350 1676 1708IRS 12 Q2 695 7358 4400 2568 1768 1495Increase/Decrease 329 -181 43 -218 -92 213Growth in % 47% -2% 1% -8% -5% 14% 54. AURANGABADDivya Marathi is the fastest growing Marathi Dailyin the CityFigs 000s Source: IRS 2012 Q4Divya Marathi Lokmat SakalOverall 176 270 130Growth % (12Q4 vs 12Q2) 45% 3% 11%SEC - A 21 21 3Growth % (12Q4 vs 12Q2) 75% 17% -25%SEC - B 49 52 25Growth % (12Q4 vs 12Q2) 36% 11% 19% 55. AURANGABAD40% of Divya Marathi readers belong to the upperclass of the CityFigs 000s Source: IRS 2012 Q4Profile (%) Divya Marathi Lokmat SakalOverall 176 270 130SEC - A 12% 8% 2%SEC - B 28% 19% 19%SEC - C 26% 33% 34%SEC - D 19% 26% 33%SEC - E 14% 14% 13% 56. NASHIKDivya Marathi is the fastest growing Marathi Dailyin the CityFigs 000s Source: IRS 2012 Q4Divya Marathi Lokmat SakalOverall 245 255 153Growth % (12Q4 vs 12Q2) 43% 1% 6%SEC - A 66 85 21Growth % (12Q4 vs 12Q2) 65% - -9%SEC - B 65 41 20Growth % (12Q4 vs 12Q2) 55% -7% -5% 57. NASHIKMore than half (54%) of Divya Marathi readersbelong to the upper class of the CityFigs 000s Source: IRS 2012 Q4Profile (%) Divya Marathi Lokmat SakalOverall 245 255 153SEC - A 27% 33% 14%SEC - B 27% 16% 13%SEC - C 29% 35% 42%SEC - D 13% 9% 24%SEC - E 6% 6% 7% 58. MAHARASHTRAThe strength of SOLE READERSHIPSource: IRS 2012 Q4Figs 000sCityOverallReadersSoleReadersSEC-ABSoleReaders% SEC-ABSoleReadersAurangabad 176 113 44 39%Nashik 245 118 62 53%Solapur 85 69 36 52%DIVYA MARATHIOverallReadersSoleReadersSEC-ABSoleReaders% SEC-AB SoleReaders270 176 39 22%255 121 54 45%154 115 60 52%LOKMAT 59. IndiasLargestNewspaperGroupDAINIK BHASKAR GROUP