Irresistible Attraction; how to create an amazing place to work · 2017-03-17 · •Remind your...

Irresistible Attraction; how to create an amazing place to work

Ruthie Penfold

Director, Talent Acquisition @Shazam

@ruthpenfold


Connecting you to the media around you

MONTHLY ACTIVE GLOBAL USERS

300+M

600MCUMULATIVE DOWNLOADS

30 BILLION SHAZAMS

AND COUNTING

20MSHAZAMSEVERY DAY

NEW SHAZAM’ERS

EVERY MONTH

14M

Who is behind all of that?

220 humans across 7 locations around the world, 110 based in London, 100 based in the US , 10 ROW

30 PEOPLE IN PRODUCT

75 PEOPLE IN SALES/MARKETI

NG

65 PEOPLE IN ENGINEERING

50 PEOPLE IN OUR CORPORATE FUNCTIONS


Openness

Purpose. Connection.

Pride. Realness.

Togetherness

People. Family.

Closeness. Collaboration.

Opportunity

Story. Possibilities.

Dialogue.

Individuality

Creativity. Innovation.

Magic. Growth.

Employees today.

Shazam 2016. Encouragecreativity

Empowered team

Team development

Culture of feedback

Create space for

collaboration


Awareness

Fast. Filter. Care. Fear.

Entrepreneur-ship

Evolve. Learn. Innovate. Free.

Diversity

Worldly. Category-less.

Normal.

Digitality

Natives. Communication.

Trendsetters.

Employees tomorrow.

How do we evolve? By finding common ground.

• Purpose.

• Your values mesh with theirs.

• Feeling valued, cherished and important.

• Fairness.

• Consistency.


• Be authentic, honest and open.

• Keep processes simple, quick and effective; one size does not fit all.

• Listening and reciprocal education.

• Find new ways to promote organic growth.

• Pay attention to diversity.

• Support IRL collaboration and communication.

• Be flexible; lose 9-5 mindset.

What does that look like in practice?

In emphasizing our philosophy so persistently, we inevitably dissuaded some talented potential hires for whom it did not resonate. But we also attracted individuals who did connect with it, and thus ensured our ongoing cohesiveness even as we started to expand beyond our core team.

Reid Hoffman, LinkedIn

Get real.

• Start to work out who you really are.

• Keep it real. REALLY real.

• Get better at the things you suck at.

• Present truest most authentic version of yourselves.

• Find, attract and retain your tribe.

Maximise your hiring swag.

• Branding doesn’t have to cost a ton of money.

• Create a buzz. A little creativity goes a long way.

• Make the most of ‘free’ platforms – Instagram, Twitter, Facebook.

• Get the wider business invested in the brand.

• Write your own content.


• Go to as many meetups/events as possible.

• Build a strong network of recruitment peers that you can share information and ideas with.

• Sponsor/exhibit at events.

• Create your own events – perhaps in partnership with other likeminded companies.

• Stay true to your tone of voice across all marketing material.

Get creative with sourcing strategies.

Create ‘Brand Ambassadors’.

• Remind your people that they are the biggest advertisement.

• Ask people to consider their own personal branding.

• Encourage them to do an audit of their online presence.

• Encourage your people to tell the world about the great work they are doing.

• Run workshops on; speaking at events, blogging etc.

• Honesty is the only policy.

• Learn from your people.

• Create opportunities for people to give back.

• Diversity rules.

• Support growth.

• Flexibility and freedom.

• Create collaboration.

• Keep things human.

Key take aways.

Irresistible Attraction; how to create an amazing place to work · 2017-03-17 · •Remind your...

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