IRR Social Media & Community 2.0 Presentation by Charlene Li
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Transcript of IRR Social Media & Community 2.0 Presentation by Charlene Li
Open LeadershipHow Social Technology Can Transform The Way You Lead
Charlene LiAltimeter GroupMay 4, 2010
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Follow me on Twitter@charleneli
© 2010 Altimeter Group
© 2010 Altimeter Group
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© 2010 Altimeter Group
Open Leadership4
Having the confidence and humility to give up the need to be in control,while inspiring commitment from people to accomplish goals
How to give up control, and be in command
© 2010 Altimeter Group
Four goals define your strategy5
© 2010 Altimeter Group
Best Buy’s First Social Media Experts6
Steve Bendt & Gary Koelling
© 2010 Altimeter Group
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Barry Judge CMO of Best Buy
© 2010 Altimeter Group
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“I was so relieved when it was over—it was just two sentences to get started.”
© 2010 Altimeter Group
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© 2010 Altimeter Group
#1 Align openness with strategic goals
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Examine your 2010 goals
Pick one where open and social can have an impact
© 2010 Altimeter Group
#2 Support open leadership11
Pessimist Optimist
Collaborative
Independent
© 2010 Altimeter Group
#3 Embrace failure12
© 2010 Altimeter Group
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Create Sandbox Covenants
© 2010 Altimeter Group
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Thank you
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Charlene [email protected]
charleneli.com/blog
Twitter: charleneli
For slides, send an email to
http://open-leadership.com
© 2010 Altimeter Group
About Us
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Altimeter Group is a strategy consulting firm that provides
companies with a pragmatic approach to disruptive
technologies. We have four areas of focus: Leadership and
Management, Customer Strategy, Enterprise Strategy, and
Innovation and Design.
Visit us at http://www.altimetergroup.com or contact