IRMS Presentation · 10 2.0 2.0 3.0 3.0 3.0 3.0 3.0 1.0 School OXA; OXA; GWC; MEL; All ANZ Schools;...
Transcript of IRMS Presentation · 10 2.0 2.0 3.0 3.0 3.0 3.0 3.0 1.0 School OXA; OXA; GWC; MEL; All ANZ Schools;...
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rigour
respect
involvement
IRMS Presentation
IM in action: a practical example
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• Global collaboration effort required for
marketing material production
• Multiple systems in use for collaboration
• Difficult to find the right content
• Sales people using the wrong marketing
material
• Brochures
• Promotions (Out of date/Expired)
• Price lists
• Providing customers with the wrong
information
• Duplicating content on a regular basis
The Problem
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Rationalised to using one platform for
collaboration and publishing
Developed and implemented a
standardised taxonomy
Modelled personas to identify different
users needs
Provided multiple users journeys to
provide the content in a way that met each
personas needs
Single source of the truth
Reduced contextual email traffic by 90%
Completely removed the practice of
offering expired promotions
The Solution
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Personalised Homepage
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Content Management – Back-End
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User Experience – Front End
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User Experience – Front End
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User Experience – Front End