Irish Results of the 2012 Edelman Trust Barometer

1 © Edelman, 2012. All rights reserved.

2012EDELMAN TRUST BAROMETERIRELAND RESULTS

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Overview

Global and Irish Overview Trust in Key Institutions

- Government- Business- Media - NGOs

Earning trust – the path forward


2012 Edelman Trust Barometer – EMEA FindingsMETHODOLOGY OVERVIEW

Twelfth annual study

Online survey in 25 countries30,000+ respondents

1,000 general population respondents per countryAges 18+

Oversample of informed publics*500 respondents in U.S. and China & 200 in all other countries

Ages 25-64 (Trending data among Ages 35-64)

College-educated

In top 25% of household income per age group in each country

Report significant media consumption and engagement in business news and public policy

* This year Informed Publics were surveyed via online methodology instead of telephone** Note: Russia and UAE are not included in the European Union Region total

GENERAL PUBLIC

INFORMEDPUBLIC25-64

INFORMEDPUBLIC35-64

EMEA select countries: UK, Germany, France, Italy, Spain, Netherlands, Sweden, Ireland, Poland, Russia** and UAE**

Indicates Global Data

Indicates European Union Region Data

http://www.earthshope.org/Home_files/earth%20transparent.png


Edelman Trust Barometer in retrospect

Rising Influence of NGOs2001

Fall of the celebrity CEO2002

Earned media more credible than advertising2003

U.S. companies in Europe suffer trust discount2004

Trust shifts from “authorities” to peers2005

“A person like me” emerges as credible spokesperson2006

Business more trusted than government and media2007

Young influencers have more trust in business2008

Business must partner with government to regain trust2009

Trust is now an essential line of business2010

Rise of authority figures2011

The Global Picture


49% 52%46%

56%53%

47%

TRUST IN INSTITUTIONS

Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics ages 25-64 in 20 country global total (excludes Argentina, Hong Kong, Malaysia, Singapore and UAE) AND General Population in 25 country global total

Globally, trust in three of four institutions declines; only media rises

Business

Media

2011 Informed Public2012 Informed Public2012 General Public

58%

50%

NGOs

61%

52%

43%38%

Government



GLOBAL 51China 76UAE 68Singapore 67India 65Indonesia 63Mexico 63Netherlands 61Canada 58Italy 56Argentina 54Australia 53Brazil 51Sweden 49U.S. 49South Korea 44Poland 44U.K. 41Ireland 41France 40Germany 39Spain 37Japan 34Russia 32

GLOBAL 55Brazil 80UAE 78Indonesia 74China 73Netherlands 73Mexico 69Singapore 67Argentina 62India 56Italy 56Canada 55South Korea 53Sweden 52Japan 51Australia 51Spain 51France 50Poland 49Germany 44U.S. 42U.K. 40Russia 40Ireland 39

TRUSTERS

NEUTRAL

DISTRUSTERS

20122011>

>

>

<

Composite score is an average of a country’s trust in all four institutions. Informed Publics ages 25-64 in 20 country global total (excludes Argentina, Hong Kong, Malaysia, Singapore and UAE) and across 23 countries

Distrust is growing; nearly twice as many countries are now skepticsMajority of EMEA countries are “Distrusters” in 2012

<

<

>

<

The Irish Picture


TRUST IN INSTITUTIONS - IRELAND

Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) General Population AND Informed Publics ages 25-64 in the European Union Region (excludes Russia)

In Ireland, trust in government rises 2011 to 2012, other institutions same

NGOs

Business

Media

Government

2011 Informed Public2012 Informed Public2012 General Public

0.23

0.35

0.2

0.36

0.430.46

0.350.350.38

0.41

0.530.53

Trust in Government


50%

TRUST IN GOVERNMENT

Q11-14. [Government in General TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics ages 25-64 in 20 country global total (excludes Argentina, Hong Kong, Malaysia, Singapore and UAE) and across 25 countries

2011 Informed Public2012 Informed Public

TrustTrust SteadyTrust

Ireland: Trust in government improves – globally, majority still distrust

Global

Irelan

dIndia

Canad

aU.S.

German

y

Sweden

U.K.

Australi

a

Mexico

UAERussi

aChina

Poland

Italy

Netherla

nds

France

Spain

Japan

Brazil

52%

20%

44%

52%

40%

33%

64%

43%

52%

42%

88%

39%

88%

42%45%

75%

49%

43%

51%

85%

43%

35%

53%56%

43%

33%

62%

38%

47%

35%

78%

26%

75%

28%31%

61%

31%

20%25%

32%



50%

Q126A. [SPLIT SAMPLE] How much do you trust business leaders to tell you the truth, regardless of how complex or unpopular it is? (% who say they do not trust them at all) General Population in 25 country global total and across 25 countries; Q126B. [SPLIT SAMPLE] How much do you trust government leaders to tell you the truth, regardless of how complex or unpopular it is? (% who say they do not trust them at all) General Population in 25 country global total and across 25 countries

% WHO DO NOT TRUST THEM AT ALL TO TELL THE TRUTH

Business LeadersGovernment Leaders

Ireland: Almost 70% do not trust government leaders to tell the truth

GlobalIta

lySp

ain

Irelan

dU.K.

France

German

y

Australi

aU.S.

Russia

Mexico

Poland

Canad

a

Netherla

ndsBraz

ilIndia

Sweden

Japan

ChinaUAE

27%

51%

44%

48%

42%

50%

36%

40% 38%

23%

13%

34% 36% 34%

10% 10%

26%

11%

24%

14%

46%

73%69% 69%

66% 66% 65%

60%

53%51% 50%

47% 46% 46%43% 43%

40%

34%

29%

17%


GOVERNMENT IMPORTANCE VS. PEFORMANCE – IRELAND

Q132-139. How important is each of the following actions to building your trust in government? Please use a nine-point scale where one means that action is 'not at all important to building your trust' and nine means it is 'extremely important to building your trust'. (Top 2 Box , Very/Extremely Important) General Population in Ireland; Q140-147. Please rate your government on how well you think they are performing on each of the following attributes using a nine-point scale where one means they are performing "extremely poorly" and nine means they are performing "extremely well". (Top 2 Box , Performing Very/Extremely Well) General Population in Ireland

-65

-66

-66

-62

-51

-52

-47

-34

Gap

EFFECTIVELY MANAGES THE FINANCIAL AFFAIRS OF THE COUNTRY

COMMUNICATES FREQUENTLY AND HONESTLY

LISTENS TO CITIZENS' NEEDS AND FEEDBACK

HAS TRANSPARENT AND OPEN PRACTICES

PROVIDES NATIONAL TRAINING PROGRAMS TO CREATE EMPLOYMENT OPPORTUNITIES

CREATES INNOVATIVE PROGRAMS THAT POSITIVELY IMPACT LOCAL COMMUNITIES

WORKS TO PROTECT AND IMPROVE THE ENVIRONMENT

PARTNERS WITH BUSINESS NGOS, AND THIRD PARTIES TO ADDRESS SOCIETAL ISSUES

77%

77%

76%

73%

65%

62%

59%

43%

12%

11%

10%

11%

14%

10%

12%

9%

Government ImportanceGovernment Performance

Government a long way from meeting public’s expectations in Ireland


TRUST IN INSTITUTIONS

Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) General Population AND Informed Publics ages 25-64 in downgrade (France, Italy, Spain) and non downgrade countries (UK, Germany, Netherlands, Ireland)

In S&P downgrade countries, trust in government and business drops sharply

Business2011 Informed Public2012 Informed Public2012 General Public

Government

BusinessGovernment

+18 adults

+18 +18

Downgrade countries(France, Italy, Spain)

0.250.27

0.46

0.370.41

0.55

+18 +18

Non downgrade countries(UK, Germany, Netherlands, Ireland)

0.320000000000001

0.420.43

0.40.45

0.54

+18 +18


Sweden Poland Ireland Germany Netherlands UK France Italy Spain

48%42%

34% 27% 25% 25%18% 17% 12%

40%47%

59% 64% 65% 68%73% 78% 81%

Q15. In general, would you say that things in your country are going in the right direction or have they gotten off on the wrong track?General Population in downgrade (France, Italy, Spain) and non downgrade countries (UK, Germany, Netherlands, Ireland)

Right Track

Wrong Track

S&P downgrade countries more likely to consider that things are going in the wrong track in their respective country

Downgrade countriesNon downgrade countries

+18 adults+18 adults

Trust in Business


Ireland: Marginal fall in Trust in Business

TRUST IN BUSINESS

Q11-14. [Business in General TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics ages 25-64 in 20 country global total (excludes Argentina, Hong Kong, Malaysia, Singapore and UAE) and across 25 countries

TrustTrust Trust Steady

50%


GlobalChina

Canad

aU.S.

Australi

a

Poland

Sweden

Russia

IndiaIta

ly

Irelan

d

Mexic

oU.K.

Japan

Netherla

ndsUAE

German

yBra

zil

Fran

ceSp

ain

56%

61%

50%

46%

54%

44%

52%

41%

70%

64%

46%

81%

44%

53%

74%78%

52%

81%

48%

53%53%

71%

56%

50%

57%

46%

54%

41%

69%

62%

43%

77%

38%

47%

65%67%

34%

63%

28%32%



DELIVERS CONSISTENT FINANCIAL RETURNS TO INVESTORS

RANKS ON A GLOBAL LIST OF TOP COMPANIES, SUCH AS 'BEST COMPANIES TO WORK FOR' OR 'MOST ADMIRED COMPANIES'

PARTNERS WITH NGOS, GOVERNMENT AND THIRD PARTIES TO ADDRESS SOCIETAL ISSUES

HAS HIGHLY-REGARDED AND WIDELY ADMIRED TOP LEADERSHIP

IS AN INNOVATOR OF NEW PRODUCTS, SERVICES OR IDEAS

CREATES PROGRAMS THAT POSITIVELY IMPACT THE LOCAL COMMUNITY IN WHICH THE COMPANY OPERATES

ADDRESSES SOCIETY'S NEEDS IN ITS EVERYDAY BUSINESS

WORKS TO PROTECT AND IMPROVE THE ENVIRONMENT

COMMUNICATES FREQUENTLY AND HONESTLY ON THE STATE OF ITS BUSINESS

HAS ETHICAL BUSINESS PRACTICES

HAS TRANSPARENT AND OPEN BUSINESS PRACTICES

TAKES RESPONSIBLE ACTIONS TO ADDRESS AN ISSUE OR A CRISIS

PLACES CUSTOMERS AHEAD OF PROFITS

TREATS EMPLOYEES WELL

OFFERS HIGH QUALITY PRODUCTS OR SERVICES

LISTENS TO CUSTOMER NEEDS AND FEEDBACK

16%

21%

13%

18%

33%

19%

22%

21%

19%

21%

20%

20%

19%

20%

42%

27%

29%

31%

33%

34%

41%

45%

45%

52%

53%

57%

57%

59%

61%

64%

64%

64%-37

-22

-44

-42

-39

-37

-36

-34

-31

-23

-26

-8

-16

-20

-10

-13

In the European Union, business not meeting public’s expectationsGap

Q52-69. How important is each of the following actions to building your TRUST in a company? Use a nine-point scale where one means that action is “not at all important to building your trust” and nine means it is “extremely important to building your trust” in a company. (Top 2 Box, Very/ Extremely Important) General Population in the European Union Region (excludes Russia) (excludes ‘Don’t Know’ responses);Q103-118. Please rate [INSERT COMPANY] on how well you think they are performing on each of the following attributes. Use a nine-point scale where one means they are performing “extremely poorly” and nine means they are performing “extremely well”. (Top 2 Box, Performing Very/ Extremely Well) General Population in the European Union Region (excludes Russia)

Closing the gap on expectations

Business ImportanceCompany Performance

EUROPEAN UNION REGION


20122011

Q16-26. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed publics ages 25-64 in Ireland

TRUST IN INDUSTRIES – IRELAND

Technology

Food and beverage

Automotive

Brewing and spirits

Telecommunications

Consumer packaged goods

Pharmaceuticals

Energy

Media

Financial services

Banks

74%

60%

55%

55%

53%

52%

51%

49%

34%

18%

17%

Technology

Food and beverage

Automotive

Energy

Telecommunications

Consumer packaged goods

Pharmaceuticals

Brewing and spirits

Media

Financial services

Banks

75%

64%

61%

54%

54%

53%

51%

50%

39%

16%

6% + 11

Top three most trusted industries consistent from 2011 to 2012, while media, banks and financial services stay at bottom


2007 2008 2009 2010 2011 20120%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

41%

47%

31%

21%

14%

22%

43%

35%27%

27%

51%

23%

34%42%

23%

17%22%

18%

29%26%

21%

27% 25%

43%39%

35%

23% 23%

6%9%

U.K.

France

Germany

Italy

Ireland

Q16-26. [Banks TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed publics ages 35-64 in France, Germany, Italy, Russia and the U.K.

TRUST IN BANKS

Ireland: banks at lowest trust for 2 years; French trust in banks falls dramatically


50%

Q130. When it comes to government regulation of business, do you think that your government regulates business too much, not enough or the right amount? (% who selected ‘not enough’) Informed Publics ages 25-64 in 25 country global total and across 25 countries

% WHO BELIEVE GOVERNMENT DOES NOT REGULATE BUSINESS ENOUGH

High demand for business regulation despite lack of trust in government

GlobalChina

Spain

Mexico

Irelan

dBraz

il

France

Russia

Italy

U.K.

Canad

aIndia U.S.

Australi

a

German

y

Sweden

Netherla

nds

Poland

UAEJap

an

49%

77%

70%68%

64%

58%

54% 54% 53%51%

48% 48%

40% 40%38% 36% 35% 34%

30% 30%


REGULATE BUSINESS ACTIVITIES to ensure companies are behaving responsibly34%

Work to ENSURE FREE MARKET ACCESS AND OPEN COMPETITION within industries11%

GIVE OR LOAN MONEY TO BUSINESS when it experiences financial crisis3%

BUILD INFRASTRUCTURE that promotes and facilitates business opportunities26%

Government SHOULD NOT PLAY A ROLE in business1%

Q131. Which of the following is the most important role that government should play in business? Informed Publics ages 25-64 in Ireland

PROTECT CONSUMERS from irresponsible business practices26%

WHICH OF THE FOLLOWING IS THE MOST IMPORTANT ROLE THAT GOVERNMENT SHOULD PLAY IN BUSINESS?

IRELAND

Calls for greater protection and responsible behavior

Business can address on its own

Perceived drivers of irresponsible behavior: • Poor management (Global - 29%, EMEA– 34%)• Unethical business practices (Global - 28%, EMEA - 22%)• Shortcuts that lead to poor quality (Global - 21%, EMEA -17%)


CEO credibility low across EU, big decline in France

2003 2004 2005 2006 2007 2008 2009 2010 2011 20120%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

23%

27%

19%26%

16%

27%20%

33% 35%

26%28%

23%

17%

25%

14%

21%13%

23%

45%

20%

33%

13%

29%34%

23% 22%19% 21%

25%18%

0.26

0.21

0.31

0.19

0.25

0.350.350.33

0.29

0.21

0.270.31 0.32

U.K.

France

Germany

Italy

Ireland

Q119-126. [A CEO of a company TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box, Credible: Very + Extremely Credible) Informed Publics ages 35-64 in France, Germany, Italy, Russia and the U.K.

CEO CREDIBILITY

Trust in Media and Spokespeople


50%

TRUST IN MEDIA2011 Informed Public2012 Informed Public

TrustTrust Steady Trust

N/A N/A

Globally: Media only institution to see trust rise – although slight fall in Ireland

GlobalIndia U.S. U.K.

Italy

Australi

a

Canad

a

Singa

pore

German

y

Sweden

Spain

China

Mexico

Irelan

dRussi

a

France

Poland

Indonesia

Netherla

nds

South

Korea

Argentina

UAEBraz

ilJap

an

Hong Kong

Malaysi

a

49% 50%

27%

22%

45%

32%

45%

59%

37% 37%

46%

80%

67%

38% 37%

45%

53%

86%

69%

53%

60%

72% 73%

48%52%

70%

45%

37%

57%

43%

54%

65%

42%38%

46%

79%

65%

35%33%

41%

48%

80%

61%

45%

49%

61% 61%

36%

65%

47%

Q11-14. [Media in General TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics ages 25-64 in 20 country global total (excludes Argentina, Hong Kong, Malaysia, Singapore and UAE) and across 25 countries


26%

20%

5%8%

41%

32%

14% 15%

2011 Informed Public

2012 Informed Public

+ 15 + 12

+ 9+ 7

Q149-160. [TRACKING] Below is a list of places where you might get information about a company. For each, please indicate if you trust it a great deal, somewhat, not too much, or not at all as a source of information about a company. (Top Box - % Trust A Great Deal) Informed Publics ages 25-64 in Ireland

TRUST IN INFORMATION SOURCES – IRELAND

ONLINE MULTIPLE SOURCESTRADITIONAL SOCIAL MEDIA CORPORATE

Ireland: Traditional sources and online search engines most trusted


Academic or expert

A person like yourself

Technical expert in the company

NGO representative

Regular employee

Financial or industry analyst

CEO

Government official or regulator

76%

69%

59%

55%

54%

46%

37%

25%

Academic or expert

Technical expert in the company

NGO representative

Financial or industry analyst

A person like yourself

CEO

Regular employee

Government official or regulator

67%

56%

55%

47%

46%

35%

35%

31%

CREDIBLE SPOKESPEOPLE – IRELAND

20122011

Q119-126. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box, Credible: Very + Extremely Credible) Informed Publics ages 25-64 in Ireland

+ 19

+ 23

+ 9

Credibility of person like yourself and regular employees surges in Ireland

Trust in NGOs


50%

TRUST IN NON-GOVERNMENTAL ORGANIZATIONS (NGOS)

Q11-14. [Non-governmental organizations (NGOs) TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics ages 25-64 in 20 country global total (excludes Argentina, Hong Kong, Malaysia, Singapore and UAE) and across 25 countries


TrustTrust Steady Trust

N/A N/A

Despite falls globally NGOs still most trusted institution

GlobalChina

IndiaIta

lyU.K.

U.S.

France

Australi

a

Irelan

d

Poland

Canad

aUAE

Mexico

German

ySp

ain

Sweden

Netherla

ndsRussi

aJap

anBraz

il

61%63%

61%

70%

51%55%

58%

65%

53%56%

72% 72%

85%

55%

60%

53%

72%

42%

51%

80%

58%

79%

67%

74%

54%58%

60%

65%

53%

55%

66% 66%

78%

48%51%

41%

59%

28% 30%

49%



High level of importance for solving social and environmental problems

Q128. & 129. How important is it for companies to take each of the following actions? Please use a nine-point scale where one means that it is 'not at all important' for a company to take that action and nine means it is 'extremely important' for a company to take that action. (Top 4 Box) General Population in Europe

Italy Sweden Russia Germany Netherlands France Ireland Spain UK Poland

86%

76% 76% 76% 76% 76% 74% 74% 72%

61%

% WHO THINK IT IS IMPORTANT FOR A COMPANY TO BE INVOLVED IN SOLVING SOCIAL AND ENVIRONMENTAL PROBLEMS IN THEIR COUNTRY

+18 adults


Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) General Population in the U.K.; Q52-69. How important is each of the following actions to building your TRUST in a company? Use a nine-point scale where one means that action is “not at all important to building your trust” and nine means it is “extremely important to building your trust” in a company. (Top 2 Box, Very/ Extremely Important) General Population in the U.K. (excludes ‘Don’t Know’ responses)* ‘Current Trust’ results based on regression analysis of the general population

Business: from business competence to social purpose and engagement a path to greater trust

BUSINESS COMPETENCE

Ranks on a global list

Delivers consistent financial returns

Innovator of new products

High quality products or services

Highly regarded, top leadership

Listens to customer needs and feedback

Partners with third parties

Communicates frequently and honestly

Has ethical business practices

Takes actions to address issue or crisis

Treats employees well

Places customers ahead of profits

SOCIAL PURPOSE

PUBLIC ENGAGEMENT

Positively impacts the local community

Addresses society's needs

Works to protect/improve environment

Has transparent and open business


Exercise principles-based leadership, not rules based performance

Recognize that operational factors responsible for current trust won’t build future trust, societal and engagement behaviors will

Practice radical transparency: speak first to employees; report on goals

Shape the public discourse on issues of importance to business

Earn License to Lead


When an organisation is distrusted When an organisation is trusted

9%21%

55% will believenegative information

after hearing it 1-2 times

Trust protects reputation

will believe positive information after hearing it 1-2 times

will believe negative information after hearing it 1-2 times

40%will believe

positive information after hearing it 1-2 times

Ireland (2011)


Once (1), 3%

Twice (2), 18%

Three times (3), 36%

Four or Five times (4 - 5), 28%

Six to Nine times (6-9), 3%

Ten or more times (10+), 11%

Three to Five times

64%

Q148. [TRACKING] Think about everything you see or hear every day about companies, whether it is positive or negative. How many times in general do you need to be exposed to something about a specific company to believe that the information is likely to be true? Please enter the number of times below. (Excludes ‘Don’t Know’ responses) Informed publics ages 25-64 in Ireland

NUMBER OF TIMES NEEDED TO HEAR INFORMATION – IRELAND

Scepticism requires repetitionMAJORITY NEEDS TO HEAR INFO 3-5 TIMES TO BELIEVE


Series112%

29%

79%

81%

14%

34%

69%

77%

93%

Through personal action, trust has tangible benefits

Bought shares

Paid more for products/services

Chose to buy products/servicesRefused to buy products/services

Shared negative opinions online

Sold shares

Shared positive opinions online

+_Distrusted Companies Trusted Companies

Actions Taken Over Past 12 Months – Ireland (2010)

Recommended them to a friend/colleagueCriticized them to a friend/colleague

Conclusions


Key take outs

Government has a trust deficit but a high expectation for regulation

Trust is a protective agent and leads to tangible benefits; lack of trust is barrier to change

Business must earn license to lead, not just operate

Loss of trust among authority figures requires new model of engagement to build reputation


If you would like any further information or data specific to your industry, please contact:

Laura Fahey on 01 678 9 333. To view previous Trust findings please visit

www.edelman.ie

Irish Results of the 2012 Edelman Trust Barometer

Business

Transcript of Irish Results of the 2012 Edelman Trust Barometer