Ireland’s Age-Friendly Counties Programme - AARP...1. What our Age Friendly Cities & Counties...

Age Friendly Cities & Counties Programme

Anne Connolly 8th October 2013

1. What our Age Friendly Cities & Counties Programme is all about and why we do it?

2. How it works

3. Examples of key innovative programmes

4. Strategies deployed and lessons learnt

What I will cover

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1. Stay living in our own homes and communities 2. Get to go where we want, when we want 3. Be active and healthy as long as possible 4. Be enabled by the built and social environment 5. Feel and be safe at home and out and about 6. Have the information we need to lead full lives 7. Be truly valued and respected 8. Participate in social, economic and public life 9. Continue to learn, develop and work

An ‘age-friendly city or county’: a place where all of us as we age can:


Presenter

Presentation Notes

International effort to address active and healthy ageing in societies. Framework for assessing and developing age friendly communities Eight factors that have major impact Hundreds of cities and communities globally Dundalk: a WHO AFC ‘city’ First conference: Dublin 2011 Signing of Dublin Declaration

A place where leaders and decision makers from the local authorities, health and social services, Gardaí, transport, service providers, NGOs, business and academics . . .

What is an Age Friendly City or County?


• forge an alliance • consult extensively with

service providers and older adults in an Older People's Council

• make a plan and – • implement real change in

imaginative and cost-effective ways

in areas like supports to stay at home, better public spaces and parks, transport that meets needs, safer places, more opportunities to participate, better health services and new opportunities to volunteer to make neighbourhoods better places for all

Local collaboration

Local consultation

Joined up, real change

Targeting the physical and social environment in which older people live – so they can live long, active, healthy lives and remain at home as long as possible

A joined-up approach


Age Friendly Counties & Cities

4 Reasons Why

February 13 www.ageingwellnetwork.ie ©2013

Why? Unnecessarily poor quality of life


Many older people have poor quality of life and are afraid and vulnerable

Most rely on the state pension for most of their income

Some 10,000 over- 65s have experienced mistreatment

78% of all hospital admissions are older people

63% perceive crime as a serious problem

Why - Population Ageing – the key challenges POPULATION AGEING

Twin factors driving change

• Increasing Life Expectancy

• Longevity increasing at

2.5 years per decade = 5 hours per day

• Nos of people 65+will double by 2040 from 7 – 14% of world population and nos 80+ will treble

• Chronic health conditions will treble over next 30 years – currently accounting for 86% deaths and €700bn pa in health care costs in Europe

Reducing Fertility Levels

• Ratio of workforce to those retired 4:1 -> 2:1 by 2040

• Extensions of working life and workplace changes

• Key agencies and service providers in all sectors need to plan for fewer children and significantly more older people

KEY CHALLENGES

Preventing and delaying Chronic Health Diseases: Extending Working Life: Enabling people stay living in their own home: Unleashing people’s savings: Providing opportunities to living life with purpose: Making cities and communities ‘age-friendly’:

Projections

Why? A new Paradigm on Ageing – A new Agenda


To Make Ireland the

Best Country to Grow Old In

The New Agenda on Ageing

Presenter

Presentation Notes

List ages – refer to Pat Loughrey as an older entrepreneur Refer to the Jelly Bean Factory Bill Cullen, Fergal Quinn, Tina Turner, ?, Judi Dench, Maureen O’Hara Put in Leonard Cohen

Why? We all have a stake


• Participated in the initial global consultation – 33 cities including Louth

• Participated from the start in the new global network as national programme

• Organised the first international meeting of the Global Network of AFC&Cs

• Dublin Declaration 2011 – various US cities signed

• EU Presidency Conference - 2013

How it started for us


Presenter

Presentation Notes


Led by Ageing Well Network Started in Louth Operating in 16 Local Authorities – 4 ready to start Others in preparation National Implementation Group Affiliated to WHO Atlantic Philanthropies funding

The Story so far in Ireland


Galway

Clare

Kilkenny

Fingal

Kildare

Meath

Louth

Monaghan

Cavan

Dublin

Waterford

South Dublin

Leitrim Mayo

Westmeath

Age Friendly – in 4 Steps


• Begin implementation

• Establish Age Friendly Business & Service Providers forum

• Monitor & review

4 ACT

• Complete Strategy based on consultation findings

• Launch

• Affiliate to WHO

3 PLAN

2 CONSULT

• Hold consultations with older people

• Consult key players

• Collect key data

• Set up Older People’s Council

• Get approval - LA & other agencies

• Get political buy-in

• Form Alliance

• Launch

1 START

Local Age Friendly County Structure


Statutory Bodies L.A., HSE, VECs, Gardaí

Business Forum

Older People’ Council

Individual Leaders

Ageing Well Network

Service Providers Forum

County Development

Board

Alliance Board

Expert Steering Group

National implementation


National Programme

Manager

Five Programme Managers

Older People’s Council

Expert Advisory

Group NGOs

National Implementation

Group

Implementation Support

Ageing Well Network

Four Government Departments plus others

“I strongly endorse the establishment of a Global Network of Age Friendly Cities . . . to improve the quality of life for all of us as we age. I encourage all of you to consider getting your city or community to join the Network if they’re not already a member.”

“For my part, I will be looking for opportunities to complement and add value to the activities of local authorities as they roll out these programmes.”

Political Leadership


Minister Phil Hogan T.D., Minister for the Environment, Community and Local Government

• Represent older people’s voice • Open to all older adults and older

adult groups • Guide and advise on implementation • Implement and promote Age

Friendly initiatives & achievements • Form cohorts of volunteers for

related initiatives – Crime Prevention, Home Safety Audits

Older People’s Councils

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National Initiatives delivering innovative change


• Aimed at ‘enabling more older people stay living in their own homes and communities’ and avoiding unnecessary hospitalisations and admissions to nursing homes

• Collaboration of key statutory, voluntary and private agencies – at national and local level

• Developing personal care plans • Engaging and coordinating wide range of

supports to meet individual needs – transport, befriending, OPRAH trained volunteers


Older People Remaining At Home

• ‘Deep dive’ to whole-area planning • 8 graduate planners in 15 towns

and districts • Consulting, mapping and planning • Implementing an Age Friendly

Town strategy • Engaging skilled older volunteers

to make the changes • Using a Wisdom Time Bank to get

credits for time

Age Friendly Towns


Age Friendly Town

National initiative and recognition scheme to help businesses meet older customers’ needs Enhances the experience for older people Delivers huge business benefits – and profit

Age Friendly Business


Presenter

Presentation Notes

Ireland’s first ever National Survey on the 50+ Irish Consumer which will be presented by Gerard O’Neill Amárach Research at The Business of Ageing Conference, March 9th 2011. Top Line Results 77% of Irish Adults over the age of 50 believe that the media portray their age group as vulnerable. When it comes to using the internet, 20% of Irish Adults over the age of 50 use online banking with 14% having a Skype account. 40% of Irish Adults over the age of 50 send a text message daily and 60% make mobile phone calls daily. 19% of Irish Adults over the age of 50 use the internet daily 37% of Irish Adults over the age of 50 use the internet monthly 34% of Irish adults over the age of 50 say that the recession has had a strong impact on their lives. 60% of Irish Adults over the age of 50 are members of the Credit Union When asked to describe the former Irish Government in one word, 21% of Irish Adults over the age of 50 would depict it as terrible with 18% calling the Government a disaster. According to Irish Adults over the age of 50 the ideal age to retire is 64 and 69% would like to retire gradually over a period of time instead of having to stop work immediately 82% of Irish Adults over the age of 50 agree that saving for future health care costs in the event of becoming frail is a major financial concern. 31% of Irish Adults over the age of 50 visit the GP monthly The Facts Behind the Business of Ageing In a world in which: Older people represent a rapidly increasing proportion of the population The global 60+ population is forecast to increase 1.13bn. By 2045 there will be more people over the age of 60 than under the age of 5 People are living much longer Longevity is increasing at the rate of 2 years per decade, 5 hours per day or 12 minutes per hour The majority of children born today in the developed world will live to be 100 and scientists believe the first person is already born who will live to be 150 Older people are the wealthiest cohort In Ireland those aged 65+ have a declared (to revenue) income of €6.6bn In Ireland only 34% of the 50+ age group say that the recession has had a strong impact on their lives The 50+ group hold 80% of the wealth in the UK and US and 75% across the EU In the US the 50+ age group account for the majority (54%) of household expenditure and half of consumer spending across the EU Older consumers are poorly targeted In Ireland 28% of 50+ consumers don’t know what brand will be most relevant to them in the next 12 months Only 10% of marketing spend is aimed at the over 50s consumer Changing perceptions Older consumers don’t use new technologies – FALSE In Ireland 40% of those aged 50+ send a text messages daily and 60% make mobile calls on a daily basis In Ireland 37% of 50+ market use the internet monthly - 30% have an e-mail account - 14% have a Skype account - 11% have a facebook account In the UK one in four people over the age of 50 (4.7 million) are members of at least one online social networking site Older people aren’t entrepreneurial – FALSE People aged between 50 and 65, were behind 27% of the most successful UK start-ups between 2001 and 2005

• Aimed at the prevention of Chronic Health Conditions

• Alliance of key stakeholders – disease organisations, key departments and agencies, companies, others

• Focus on engaging older adults 50+ - Initial health assessment and ‘prescriptions’

pathways to better living - Follow ups, collating data from smart apps

Incentivising improvements


ctive Healthy Ageing

Local Initiatives delivering innovative change


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Local - Innovative outcome driven

Age Friendly City/County

Informed

Local Particip-

ation

Respected &

Included

Healthy & Active

Mobile

Safe Spaces

Living at Home

Great North Haven Louth

Ageing with Confidence

Outdoor Spaces and Buildings

Presenter

Presentation Notes

Strong Alliance across local authority, health service, police, business community, voluntary organisations and academic institutions Representatives from Older People's Forum Chaired by County/City Manager Extensive consultation with older people Formation of an Older Person's Forum Development of draft Strategy reflecting priorities Final strategy and process for implementation Affiliation to WHO Global Network of Age Friendly Cities and Communities

AGE FRIENDLY COUNTY INITIATIVES

Kilkenny Base Line Study

Kilkenny Face book

http://www.activeirl.ie/index.html?PHPSESSID=f2f5bd396b4d77683e4a5ce0253872a3

• Start with leaders in areas who want to make it happen – others will follow

• Position early Alliances as ‘front-runners’ not as pilots • Don’t ask for permission – it emerges as a fait accompli • Outcomes based planning to foster multi-agency and

multi-sectoral engagement • Strong role and contribution of Older People’s Councils

– as both Voice and Change Implementers • Combine bottom up and top down innovation • Leverage existing assets and resources – don’t try and

reinvent what others are doing – but engage them

SUMMARY OF OUR APPROACH

February 13

1. Danger it will be a fad unless strong evidence of impact – need shared to learn ‘what works’

2. Changing leaders in participating agencies

3. Being good and fostering and spreading good practice - and avoiding wasteful duplication

4. Whether to provide 2nd level recognition and incentives for really good practice – when cities and communities achieving real change

5. To adopt a life-course approach – focus on all ages – dangers of diluting focus on neglected areas of older adults

6. Funding and support beyond 2016 when Atlantic support ceases

6 KEY CURRENT CHALLENGES


Presenter

Presentation Notes


• Requires ‘joined up’ collaborations between government departments and agencies, local government, civil society, business, academics and individual leaders with passion

• Takes time to build good and trusting relationships but focusing on shared problems and issues makes it easier

• Don’t ask for permission – find and work with leaders in the system who want to make change then roll out with proven approach

• Doesn’t take a big budget but does need team to be the initial catalyst and good ideas often attract funding


LESSONS LEARNT SO FAR

• ‘Design and build’ - keep adapting

• Build credibility with early and visible wins

• Align with and be

relevant to other agendas eg reform

• Takes time to build relationships – so give it

• Honour and engage those who have been working there already

• Reflect local ‘distinctiveness’

• Recruit leaders from other movements

• Attract leaders in their 60s who want to change the agenda

Anne Connolly [email protected] www.agefriendlycounties.ie www.ageingwellnetwork.ie +353 1 612 7040

mailto:[email protected]

http://www.agefriendlycounties.ie/

Ireland’s Age-Friendly Counties Programme - AARP...1. What our Age Friendly Cities & Counties...

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