Ireland Now! Current Performance Visitor Trends Brian Maher Failte Ireland (2)

7/27/2019 Ireland Now! Current Performance Visitor Trends Brian Maher Failte Ireland (2)

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IRELAND NOW!

Current Perfo rmance and Visi tor Trend s

Brian Maher, Head o f Po licy and Futu res, Filte Ireland


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Global View

International Tourist arrivals up 7% in 2010

Up almost 5% in the first half of 2011

Forecast for 2011 World arrivals +4%5%

Europe arrivals +2%4%

Source: World Tourism Organisation (UNWTO)


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Source: IPK International European Travel Monitor

Potential European Sports Holidays

2006 2007 2008 2009 2010

Holiday Trips (mn) 265 282 297 280 289

% Sports Holidays 2.2 2.1 2.1 2.5 3.1

Sports Holidays (mn) 5.8 5.9 6.2 7.0 9.1


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Top Ten European Sports Holidays

Rank Type %1. Hiking, walking 38

2. Cycling 233. Mountaineering 8

4. Mountain biking 7

5. Surfing 5

Diving 5

6. Sailing 4

Canoeing, kayaking 4Fishing 4

7. Horse riding 3


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European Sports Holidays

Top Ten Originating Countries

Rank Type %

1. Germany 44

2. Netherlands 183. Switzerland 6

4. Austria 4

5. France 4

6. Belgium 4

7. Czech Republic 4

8. Great Britain 3

9 Denmark 2

10. Italy 1

S


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European Sports Holidays

Top Ten Destination Countries

Rank Type %

1. Austria 28

2. Italy 133. Germany 11

4. France 9

5. Spain 7

6. Switzerland 5

7. Croatia 2

8. Netherlands 2

9. Sweden 2

10. Great Britain 2


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IrishTourism

2010


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6,266

5,865

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 p)

Overseas Tourism Performance (000s) 2000-2010(p)

CSO/NITB/Filte Ireland


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3,428

2,706

1,436

1,985

1,055

853

261322

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 (p)

Britain Mainland Europe North America Other Areas

Overseas Tourism Performance (000s) 2000-2010(p)



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2,562

1,9321,785

1,513

752

640

210 240

2007 2008 2009 2010 2011

Britain Mainland Europe N.America Other Areas

Overseas Performance January-August (000s) 2007-2011



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Tourism Earnings 2009 and 2010 (p)

2007 2009 2010(p)

% Change2010 vs 2009

Overseas Visitors (000s) 7,739 6,555 5,865 -11%

Foreign Exchange Earnings (m) 4,902 3,879 3,412 -12%

Domestic Trips (000s) 7,942 8,340 8,000 -4%

Domestic Revenue (

m) 1,551 1,390 1,251 -10%

Total Tourism Earnings 6,453 5,269 4,663 -12%


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Overseas Activity Tourism in Ireland

Worth

830 million

in 2010


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Economic Contribution of Activity Tourism

High yield segment

Spend 45% higher than the averageoverseas visitor


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Activity Tourism 2010

Britain,

297,000, 32%

M Europe,

415,000, 45%

N America,

176,000, 19%

O Areas,

31,000, 4%


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Activity Led to

Choice of Ireland

Overseas

Participants

(000s)

Spend in

Ireland

(mn)

Overseas

Holidaymakers

(000s)

Related Spend

in Ireland

(mn)Hiking/Walking 693 640 173 148

Angling 123 88 73 56

Cycling 164 180 58 57

Equestrian 60 62 32 38

Water-based 76 69 52 46

Any activity 920 830

Volume and Value of Activity Tourism

L th f St (%)


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OVERSEAS

HOLIDAYMAKERS

All Activity

1-3 nights 25 6

4-5 nights 19 156-8 nights 29 34

9-14 nights 20 31

15+ nights 7 13

Average nights 7.3 9.9

Length of Stay (%)

Source: Survey of Overseas Travellers 2010

T f W lki (%)


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OVERSEAS VISITORS

Types of Walking DoneWalking on roads 37

Walking on pathways 53

Cross-country walks 34

Hill walks 36Way-marked ways 14

Looped walks 10

Other 3

Types of Walking (%)

Accompanied by a guideYes 9

No 91


T f W lki (%)


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Types of Walking (%)

Distance walked per

walking day

All

Walkers

Roads Paths Cross-

country

Hill

walks

Way-

marked

Ways

Looped

Walks

Up to 5km 38 39 38 34 32 20 22

5-10km 42 41 43 40 42 41 50

More than 10km 20 20 19 25 25 39 28



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Visitors

693,000

Holidaymakers

462,000

Exclude roadsand paths

257,000

5km +

161,000

Important in

choice of Ireland245,000

The Walking Product among Overseas Visitors


f (%)


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Types of Water-based Activity excluding fishing and swimming (%)


Sailing

37%

Surfing

21%

Canoeing

11%

Windsurfing

5%

Scuba diving

5%

Water Skiing

1%Other

20%

76,000 overseas participants

Types of Fishing 123 000 overseas participants (%)


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Types of Fishing 123,000 overseas participants (%)


Pike

15%Other Coarse

12%

Salmon

10%Sea Trout

8%

Brown Trout

17%

Sea Fishing

38%

Participants by Market (%)


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Market Hiking/

Walking

Angling Equestrian Cycling Water-

based

Britain 29 56 37 21 51

M. Europe 46 37 37 56 39

France 11 8 17 11

Germany 11 15 11 7

N. America 22 4 25 16 9

Other Areas 3 2 2 7 1

Participants by Market (%)



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Social Class and Age


Age (%)

All

Holiday Fishing

Equestrian

pursuits Cycling

Hiking/

walking

Other

water-based

activities

Under 18 years 8 12 19 8 7 11

19-34 years 35 23 37 48 36 30

35-54 years 34 36 33 30 35 29

55-64 years 15 18 9 10 15 19

65+ years 9 11 2 4 7 10

Social class (%)

All

Holiday Fishing

Equestrian

pursuits Cycling

Hiking/

walking

Other

water-based

activitiesManagerial/Professional 24 27 32 23 27 46

White Collar 59 50 54 66 61 42

Skilled Worker 14 18 10 8 9 4

Unskilled Worker 3 5 4 3 3 7


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Party Composition and Experience of Ireland


Party Composition (%)

All

Holiday Fishing

Equestrian

pursuits Cycling

Hiking/

walking

Other

water-based

activitiesAlone 21 30 20 37 21 10

Couple 42 28 28 35 43 50

Family 15 20 28 11 17 9

Other adult party 22 22 23 17 20 30

Experience of Ireland

(%)

All

Holiday Fishing

Equestrian

pursuits Cycling

Hiking/

walking

Other

water-based

activities

First visit 64 28 49 73 64 58

Repeat 36 72 51 27 36 42

Route of Entry (%)


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Route of Entry (%)


All holiday Activity holiday

8779

1321

Sea

Air

Use of Car (%)


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Use of Car (%)

All Holiday

10

32

58

Own Car Car Hire

Car Not Used

Activity Holiday

19

41

40


Regions Visited


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Regions Visited

Regions Visited (%) Any Holiday Activity Holiday

Galway Bay/Connemara/Clew Bay 28 40

West Clare 13 19

Dingle Peninsula 9 17

North West Arc 5 8

Ring of Kerry 22 30

West Cork 4 10

Cork Harbour 16 21

South East Triangle 13 15

Dublin and its Doorstep 72 57

Shannon Corridor 7 6


Information sought


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Information sought

Source: Visitor Attitudes Surveys

Type of Information (%) Activity

Holiday

Attractions/sights to visit 59

Tours/activities 35

Things to see and do generally 63

Directions 28Maps 24

Accommodation 56

Public transportation 12

Food and eating out 18

Special offers 8

Where looked for information


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Where looked for information


Source of Information ActivityHoliday

Internet/web 80

Guide books 50

Word of mouth 23

Irish tourist board 22

Travel agent/tour operator 14

Brochures/promotional literature 21

Newspapers/magazines 7

TV/radio 3TIO 2

Accommodation Used


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Accommodation Used


Type of Accommodation (%) Any

Holiday

Activity

Holiday

Hotels 57 39

Guesthouse/B&B 25 36

Self-catering 9 15

Hostels 14 18

Caravan/Camping 4 6

Friends/Relatives 10 13

Rating of accommodation - facilities and value


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Rating of accommodation - facilities and value

Rating (%) FACILITIES VALUE

Very good 44 31

Good 38 49

Poor 2 5

Very poor 1 *

Source: Visitor Attitudes Surveys in Destinations

Rating of Activities


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Rating of Activities

ource: Visitor Attitudes Surveys

Rating (%) Equestrian Fishing Hiking/

Walking

Water-

based

Cycling

Very good 55 48 63 67 52

Good 40 50 36 31 46

Poor 5 1 1 1 2

Very poor - 1 * - -

Rating of Other Aspects (Activity Holidaymakers)


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Rating of Other Aspects (Activity Holidaymakers)

Rating (%) Very

Good

Good Poor Very

Poor

Friendliness of people 72 28 * -

Natural environment 67 32 * *

Quality of architecture 50 48 2 *

Condition of roads 21 57 20 2

Cleanliness of locality 47 51 3 *

Signposting for roads/directions 27 59 12 2

Signs for attractions 28 61 9 1Availability of things to see/do 47 52 1 *

Value for money 24 67 9 *



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Ireland Now! Current Performance Visitor Trends Brian Maher Failte Ireland (2)

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