IQD Storytelling

BEYOND MARKETING

IQD AGENCY

Think Beyond

www.iqd.agency

“HELLO”

We believe in thinking beyond. We are beyond marketing agency.

We help brands increase their brand equity, loyalty and create an emotional connection with the consumer.

I am Alexander Novicov, CEO@IQD

WELCOME MESSAGE

PicturePlaceholder

Picture Placeholder

Thinking beyond starts from who we are, the way we do business, how we communicate and how we work; pushing our boundaries and exploring the world of business. We believe in continuous learning, educating brands about the digital space and empowering people to believe in endless opportunities. We help clients create digital strategies, brand themselves, increase loyalty, create amazing social media campaigns and increase sales.

WHYWE EXIST

WHO WE ARE?We are a marketing agency that create mind blowing stories for our clients.

Our Office

Picture PlaceholderMarketing is telling the world you’re amazing. Content marketing is showing people that you are!

A agency t hat believe i n t hinki ng beyond. We create marketi ng strategies

for clients that want to increase brand equity, loyalty, engagement andcreate an emotional connection between the brand and the consumer.

In today’s marketing world there are three things:

Attention, Noise & Annoyance.

We believe that brands need ATTENTION from the consumer in order tosell their products or services.

SOME POINTS FOR AMAZING STORYTELLING“”Marketing is no longer about the stuff that you make, but about the stories you tell” – Seth Godin

We as human beings love stories that’s why when brands storytell well, people become emotionally engaged.

92% OF CONSUMERS WANT STORIES 01

When peopl e are emotionally connected with a brand theybecome loyal clients.

BUILDING EMOTION IS KEY02

When we are engaged with a story we are more likely to takeaction.

STORIES CAUSE US TO TAKE ACTION04

Brands are built on loyal clients.LOYALTY IS KEY

03

There are two ways to share knowledge.

You can push information out or you can pull them in the story.

JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 6

A BRIEF HISTORYA brief history of IQD Agency

2010

Started as a one man business with zero capital.

ESTABLISHMENT

2011

Started working with major brands in Cyprus. Dominated the market in the

digital marketing space.

WON MAJOR ACCOUNTS

2012

Won 8 global and local awards on digital marketing and business.

AWARDS

2013

Opened a new office in London, UK. NEW OFFICE IN THE UK

2016

Worked with major global and local brands. Created amazing branding

campaigns.

TOP BRANDS LIST

2017

Our goal is to become better than we were yesterday.

EVOLVING EVERY DAY

“Together we can achieve more’’

BEYOND A TEAMOF MARKETERS, DESIGNERS & DEVELOPERS


MEET OUR GREAT TEAMOur heroes

CEO ALEXANDER NOVICOV

Account ExecutiveATHOS ZENIOS

Graphic Designer LOUIZA AINSLEY

Business Development SAVVAS VASILIOU

Web ManagerMICHALIS SCHIZAS

Web DeveloperSTEVEN MCSORLEY

Web DesignerADEK OSIEWICH

Office AdminANNA

PicturePlaceholder

PicturePlaceholder

PicturePlaceholder

PicturePlaceholder

PicturePlaceholder

PicturePlaceholder


WHY CHOOSE US AS A PARTNERWe all believe in thinking and doing beyond

We always have a whatever it takesattitude with our clients. We will find asolution to any problem.

ATTITUDE

We don’t make promises that we can’tdeliver. We always deliver what wepromise.

WE DELIVER

We’ve been i n the market for the last 5years and we continuously learn newthings as the digital world is ever-changing.

OUR EXPERIENCE

Our culture at t he company is friendly andwe always welcome our clients with a smile.

OUR TEAM

We really care about our client s and ourprojects.

WE CARE

We believe i n growth, we compete everysingle day against ourselves, we want tobecome better than we were yesterday.

COMPETING

NO ONE BUYS FEATURES THEY BUY A STORY

“PEOPLE DON’T BUY WHAT YOU DO

THEY BUY WHY YOU DO IT’’

£18,5 BILLIONIS WASTED ON ADVERTISING IN THE

UK ALONE.

MARKETING IS ABOUT VALUES

We worked with Beauty Line on the dedicated blog site “Beauty Diaries”.

Picture Placeholder

PORTFOLIO SHOWCASE

BUSINESS PROPOSAL 15

EKA GROUPMARKETING CAMPAIGNStorytelling, Execution, Content, Video Production, Promotion.

We created an authentic story for EKA to increase loyalty and brandourselves.www.70yearseka.com

CAMPAIGN: BUILDING ON FAMILY MOMENTS

Story Development: Our storyobjective was to connect withour clients on an emotional level.

Objective: The objective was to inspire and educate peopleabout EKA’s brand positioning.

Social Campaign: After we developed, filmed and edited ourcampaign we promoted it to our target audience.

Picture Placeholder

Picture Placeholder


PIRILLOS BAKERYSTORYTELLING From the idea to execution

We created an authentic story for Pirillos and connect with our clients onan emotional level. Pirillos before had a common message (Quality) and wechanged that to Family & Tradition Go Together.

STRATEGY: MARKETING STRATEGY

Brand Story: Created abrand story and positioned the brandin a position to succeed

Marketing Strategy: We created a marketing strategy andexecuted it to increase brand equity and emotionalconnection.

Social Media: We created different creative concepts tocommunicate our values with our clients and engageemotionally


ZANETTOS STORYTELLING Creating emotional connection

We created a story that represents the brand; friendships.

We created rel evant content for our core target audience and communicatefriendships. When you visit Za nettos you are in a friendly environment andenjoy your food with friends that love you and care for you. We show thatto our clients and potential clients with our marketing activities.

STRATEGY: STORY DEVELOPMENT


ZANETTOS DESIGN WORK


ALMYRO GLYKO STORY DEVELOPMENT


ALMYRO GLYKO STORY EXECUTION


CHARMM DESIGNSSTORY EXECUTION


SPARTA NOVELTYMARKETING STRATEGY Story: you against the world

Our task was to reposition Sparta Novelty as a brand. Position the brand tosucceed in new markets and gain market share in their current market.

We created a comprehensive marketing strategy that combines busi nessgoals with marketing goals, an inspiri ng and emotional story, a clear contentstrategy, email marketing strategy (data strategy), renamed t he brand,designed a new logo, created brand identity and social media strategy.

TASK: MARKETING STRATEGY

SPARTA NOVELTY STORY DEVELOPMENT


SPARTA NOVELTY DESIGN


ROYAL CROWN WED DESIGN & DEVELOPMENT


LANDING PAGEObjective: Increase email database


SOCIAL CONCEPT DESIGNObjective: Increase brand awareness for Lordos Hotel


IOANNA PAPANICOLAOU BRAND IDENTITY


THE THANK YOU BOXCONCEPT DESIGN


SADE4U.COMBRAND IDENTITY & E-COMMERCE


NEWSLETTERSMonthly Newsletters

Consistently clean database & email verification

Unique Content: Interviews, Articles & Sales

Exclusive VIP Events


CREATIVE DESIGNObjective: Get people’s attention and brand awareness


SOME CLIENTSSome of our clients

Sed ut perspiciatis unde omnis iste natus error sit volup tatem accus anti um dolor emque lauda nt ium, totam rem aperiam, eaq ue ipsa.

PROJECT: LOREM IPSUM

Sed ut perspiciatis unde omnis iste natus error sit volup tatem accus anti um dolor emque lauda nt ium, totam rem aperiam, eaq ue ipsa.

PROJECT: LOREM IPSUM

Picture Placeholder

Picture Placeholder

The image part with relationship ID rId3 was not found in the file.



“TRADITIONAL MARKETING TALKS TO PEOPLE, CONTENT MARKETING TALKS

WITH THEM ”INSTAGRAM: @IQDAGENCY


WHAT WE DOWe don’t provide bulk services to any of our clients, everything is tailor made for each brand.

We create beyond marketing strategies for brands that include

content marketing and storytelling.

MARKETING STRATEGY BRANDING

We create interesting and unique brand guidelines that represent each

brand’s story for online & offline media.

STORYTELLING

We create authentic stories for brands that communicate

emotionally to the consumer.

SOCIAL MARKETING

Social is not about just posting pictures, it’s about human behavior.


DESIGN & DEVELOPMENT Beyond design & development

We create great websites with amazing User Experience.

WEB DESIGN

We build mobile apps on iOS and Android for people to engage.

MOBILE APPS

We create custom Facebook applications .

APP DEVELOPMENT

“BUSINESS IS ALL ABOUT INNOVATION”

INSTAGRAM: @iqdagency


WHAT OUR CLIENTS SAY ABOUT USWhat some of our clients say about us

“IQD is a great company to work with. They are very helpful, ent husiastic and it's agift to work with them i n all thi ngs digital and social media-wise. I highlyrecommend IQDigital Agency.” - Tony Wightman-Ex Marketing Manager for MarsChocolate /Wellwood Consulting

“We hired Al exander Novicov over a year ago to be our non executive director and

IQDigital Agency to hel p us wit h our digital marketing activities. I woul d have tohonestly say it was a gr eat decision; IQD genuinely cares and goes way beyond hi scall of duty” - Sade Akinosho - Khairmax Ltd

“We can’t thank Alexander and IQD enough for completely redesigni ng ourwebsite and helping us with all our social media! They were a pleasure to workwith; upmost professional at all times and spoke with a clear under standi ng wit h allhe was doing”Alia – H&C Accounting

“In the beginning we were hesitant to work with IQD due to their pricing, butlooking back today it was worth m uch more than t he initial price. Above & beyondexpectations.”Andreas Louca – eSelis

12 3


CUSTOMER TESTIMONIALSWe have more than 29 customer testimonials, here are a few.

… "I’ve had the privilege of working withAlex as from 2013 till now and in thattime I have known Alex to be a well-grounded and down to earth businessprofessional .I strongly recommend himfor future work as a digital mediastrategist.

MARCOS KOMODROMOSCharter PR Practitioner

… IQDigital has been our digital partnerfor more than 5 years. Their experienceand professionalism help us to receiveexcellent results. I highly recommendthem.

VINA KOLIANDRICFO, EKA Group

… Alexander is a very hard working andfocused individual. He brings a good levelof business experience to any project thathe undertakes and I would be happy torecommend his services.

PANAYIOTA KYRIAKOUMarketing Manager, DJKGroup

PicturePlaceholder

PicturePlaceholder

PicturePlaceholder

NEVER ACCEPT AVERAGE ALWAYS DEMAND THE BEST.

“Alexander Novicov- CEO”

THANK YOU!Are you ready to take your brand to the next level?

23 Agias Paraskevis Nicosia, Cyprus

22 101 935

[email protected]

Cyprus Office:

Fb.com/IQDAgency

@alexnovicov / @iqdagency

www.iqd.agency

Get inspired on:

44 Broadway, Stratford

020 3130 0451

[email protected]

UK Office:

IQD Storytelling

Business

Transcript of IQD Storytelling