iQ Media-Complete Product Brochure

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media iQ media intelligence, immediate results iqmediacorp.com

Transcript of iQ Media-Complete Product Brochure

mediaiQmedia intelligence, immediate results

iqmediacorp.com

dashboard feeds discovery timeshift library group setupmediaiQ

media intelligence

real-time media analyticsOur flagship platform makes it easy to immediately collect, analyze and share television, digital and social media content surrounding your brand. This award-winning technology allows marketers to research media impact on the fly so that you can spend more time planning your next move.

discoveryDesigned for ad hoc research, Discovery enables you to quickly scale the entire cliQ data infrastructure whenever you need it. Use Discovery to research your brand, your competitors or even brands you admire.

timeshiftOur industry-exclusive, cloud-based technology allows PR and marketing professionals to research and analyze historical television content based on date, program detail, market and category. Timeshift also gives marketers the tools they need to quickly review, edit and share media clips instantly with your target audience.

libraryYour Library stores collected content indefinitely, with unlimited storage for reports, PDFs, saved video clips and user-generated content—so you won't have to worry about when your media assets will expire.

how it worksdashboardWhen you need a detailed view of what's going on with your brand in the media, our industry-first dash-board also allows you to upload your own KPIs to drill down into insights not available through any other platform.

feedsWe believe media intelligence is all about context. That's why we organize all of the data that our platform indexes on your saved iQ agents across all mediums—TV, online news, blogs, social media, forums and Twitter. You can also quickly filter your results based on highly faceted criteria.

who uses media intelligence tools?We like to work with smart PR and marketing professionals looking to answer tough questions about how media impacts their brands.

marketing pr/communicationsadvertising broadcasting

iQ

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data for multi-screen engagementLeveraging first-to-market brand recognition technology, our impact visualization tool harnesses over 3,600 data points occurring during each hour of television programming—giving brands and broadcasters never-before-seen insights into how audience behaviors affect their brands on any screen.

applying big data to decision making. Our technology empowers both brands and broadcasters to apply big data analysis to make real decisions about how their brands interact with television and social audiences, simultaneously. Exclusive time-synced technology allows you to visually pinpoint the moments that spark engagement in any number of data layers—from audience research to financial, and PR to marketing and social.

what you see isn't always what you get.You can't always control exactly how and when your brand logo is seen or heard on television—that's why our first-to-market brand recognition technology was developed to hunt down even the most fractional piece of your brand logo, every time it appears on television.Users choose from over 10,000 brands and product logos to monitor, or upload their own to find out how and why their brand (or competitor's brand) is seen and heard on television. Then, we overlay important data like web traffic, social media engagement and financials so you can get a second-by-second instant replay of how television audiences react to your brand.

how it worksWe capture, index and make searchable over 15 hours of live television content every minute– whether speech, video or brand images – in real-time from over 1,000 cable networks and broadcast television stations across 210 U.S. DMAs, Canada, the U.K., Europe and Latin America.

The transformed video content and associated data is integrated with Twitter, audience data, website activity and first party data such as sales, to provide brands and programmers with a holistic view of audience engagement.

who uses impact visualization tools?We like to work with smart brands and broadcasters looking to answer tough questions about how television impacts their audience.

marketing pr/communicationsadvertising broadcasting

iQimpact visualization

streamlined video marketingOur white-label mobile applications empower your customers, clients and constituents to upload, edit, publish and analyze organic video in fully controlled and fully integrated application.

how do i organize the content?With video driving the future of content marketing, we also developed these applications with content curation in mind. In addition to capturing organic video on the fly, our video platform also provides marketers with an easy way to gather, tag, and publish user-generated content like customer testimonials, tutorials and video contest submissions.

how it worksBranded mobile apps can be custom built or integrated into existing mobile apps through our API. The content is then uploaded directly to the platform by the user, reducing risk of public exposure, and is published directly from the platform to social and online channels utilizing iQ media infrastructure and analysis.

who captures organic video?Everyone takes mobile video, but not every video marketing program runs smoothly. Let us streamline it for you.

employeesHave a booth at the next big trade show or industry event? You can easily increase visibility for your next raffle or announcement by equipping all of your booth reps with the power to capture and share content live on-site.

customers & fansTesting out a new video contest with your biggest fans? Ditch the hours spent hawking over hashtags and social media mentions and empower your customers and fans to send user-generated content directly to your marketing team. You can easily edit, analyze and tag your content library for completely seamless content curation.

constituentsHow do you know what issues are really important to the public come election season? Smart campaign managers know that they must be on top of what the public is saying in order to run a successful political campaign.Let constituents capture and share their opinions directly with their candidate of choice. We make it easy for your staff to view, share, edit and respond to public opinions so that you can beat your competition.

journalistYour camera crew isn't always right by your side when news happens. That's why we've developed our video platform to manage exclusive content in one secure, white label application.We make quick work of delivering eye witness accounts and live coverage to your editors and producers, without unnecessary security concerns.

iQorganic video

reporting iQ

uncomplicated custom reportingWe all know what it's like to drown in report after report—that's why we also offer expert custom reporting and infographics. We aggregate important data from iQ media’s technology infrastructure, software and 3rd party data to deliver greater knowledge about whatever it is you care most about.

how it worksCustom reports combine overlays from your financials, sales, website, demographics and other data sources to create individualized data blueprints that are C-suite ready. Our quantitative marketing experts consult with in-house communications and marketing teams, as well as public relations and advertising agencies to effectively and accu-rately analyze impact measurement, coverage trend analysis and competitive intelligence.

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male female

24% 26% 28% 23%

> 30K 30-60K 60-100K 100K+

household income18-2425-3435-4445-5455-64

65+

age

online publication demographics

54% 46%

sample report

iQAPI

access to TV data in the cloudiQ media incorporates the most impactful media audience behaviors and delivers that information directly to product managers and developers. Our platform addresses social media listening fatigue with a fuller, more accurate representation of how your brand is perceived online and on television—all made available in a customizable tool that exactly fits your organization's needs.

how it worksOur API provides users with unprecedented access to millions of hours of highly searchable television analysis dating back to 2010. Data includes 20+ million hours of closed captioning and industry-exclusive 360° listening capabilities for research and campaign planning.

API access is made easily digestible via JSON or XML format, which can be delivered full fire hose or by Push/resting API.

request a demo today at iqmediacorp.com