IPTV USABILITY T HBB TV SECOND SCREEN O SMART … · between consumer electronics, information...
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Transcript of IPTV USABILITY T HBB TV SECOND SCREEN O SMART … · between consumer electronics, information...
HDTV
USABILITY
ULTRA HDHBBTV
DIGITALCLOUD
MEDIA TECHNOLOGY
3DTV
SECOND SCREEN
VIDEO ON DEMAND DVB-T2
DISTRIBUTION
CABELENCRYPTION
EPG DISPLAY
IPTV
SATELLITE
OTT
DIGITAL DIVIDEND
STANDARDIZATIONINTERCONNECTION
INTEROPERABILITY
SMART TV
MOMENTUM AND INTERCONNECTION
The audiovisual media are engaged in a continuous process of evolution that goes along
with a dynamic market: decade-old structures are disrupted, previously independent
fields become interconnected, new players are joining the game. Everyone concerned
must move along and adapt his particular business model.
The DIGITALIZATION of communication and media, the ongoing advancement of
broadcast standards, the growing role of the dissemination of moving images via IP,
and CONVERGENCE are all breaking new ground for hardware, infrastructure, and
content.
As hybrid networks and devices allow the simultaneous dissemination and consumption
of traditional broadcast content and OVER THE TOP Internet applications, both are
now increasingly engaged in COMPETITION, vying for viewer attention. For the media
and hardware industry, this creates a vast and highly dynamic new market.
Associations and Institutions
Commerci Broadcas
GERMANTV-PLATFORM
Hardware Manufacturers
State MediaAuthorities
Universities and Research Institutes
STRUCTURE AND MOTIVATION
In the awareness that the challenges of the technological development of television as
a medium could only be met in a CROSS-INDUSTRY CONSENSUS, this organizationwas established in 1990 as “National HDTV-Platform Germany.”
In 1993, it became the “German TV-Platform” with an expanded focus on all subjects
concerning AUDIOVISUAL MEDIA.
Up to this day, the German TV-Platform is the only industry-based institution for
media issues in Germany with a wide INTERDISCIPLINARY membership:
The almost 50 members of the German TV-Platform come from nearly all areas of the
media VALUE CHAIN.
Today, the organization is increasingly concerned with the convergence process
between consumer electronics, information technology, and telecommunication, including
mobile communication.
Public Broadcasters
ial TVsters
Infrastructure Operators
Service and Technology Providers
Federal and State
Authorities
PURPOSE AND MISSION
The German TV-Platform PROMOTES the exchange of information and opinions
between market players and various groups in society and coordinates their various
interests.
The German TV-Platform INFORMS the public about technological developments in
the field of digital audiovisual media, the introduction of new standards, and the
commercial requirements of the market players, and it sheds light on the overall market
structure.
In order to accomplish its objectives, the German TV-Platform forms working groups,
which are charged with specific tasks and focus on specific topics.
The subject matter that the working groups deal with is determined by current
INNOVATIONS in technology, business models, market developments, and the
regulatory framework.
By CONNECTING experts from all stages of the value chain, a BRAINPOOL is created
that has become the organization’s most important and most precious asset.
The subject-specific activities of the German TV-Platform are developed and advanced by
the WORKING GROUPS.The members of the German TV-Platform have the opportunity to become actively engaged
in the interdisciplinary working groups on specific KEY ISSUES.
In constructive collaboration, the working groups develop suggestions and scenarios
across the industry on various subjects, with a preference for open, standard-based
SOLUTIONS.
As of mid-2014, there are four active working groups within the German TV-Platform.
SMART TV
“Founded as ‘Hybrid Devices’ working group, the ‘Smart TV’ working group
has, over the past few years, made an active contribution to the triumph of
smart television in Germany. At first, the focus was on app portals, marketing
activities, and the launch of the HbbTV (Hybrid broadcast broadband TV)
standard in German. In the meantime, the range of subjects has been
expanded to include user-friendliness, security, data privacy, and findability
of content in the vastness of new options. Multiple screens are an important
component of media usage, and therefore the topics,
‘search, find, and navigate,’ as well as over-the-top
(OTT) services have been added as additional focal
points for the ‘Smart TV’ working group.”
ULTRA HD
“Ultra HD (4K) is the new buzzword of the consumer electronics industry.
But before UHDTV can truly follow in the footsteps of HDTV, the entire
production chain requires adaptations that far exceed the mere enhancement
of pixel resolution for new television flat panels. This working group is thus
concerned with comprehensive improvements in the audio and video quality
of digital TV, including advancements in 3DTV, which will benefit significantly
from the quadrupling of resolution, compared to Full HD. Over the next
few years, Ultra HD – which, in addition to ‘4K,’ also
comprises ‘8K’ (16 times the resolution of Full HD) –
will enter the market in several stages, and this work-
ing group will actively support that development.”
Stephan HeimbecherSky Deutschland Head of the Ultra HD Working Group
Jürgen SewczykJS ConsultHead of the Smart TV Working Group
WORKING GROUPS
MOBILE MEDIA USE
“The platforms for private media consumption are shifting more and more
towards interconnected systems, rather than individual devices. In addition to
stationary (home) and vehicle-based (in-car) networks, the cell-phone net-
works will play an ever-growing role. Smartphones and tablet computers are
used as universal consumer devices, turning increasingly into personal media
and communication managers.
It is the purpose of this working group to describe the technology and devel-
opment of these interconnected systems and to present
potential new usage scenarios for their existing and
future services.”
BROADCAST INFRASTRUCTURE
“The traditional broadcast channels – terrestrial, cable, and satellite – have
gone digital, and with IP-based transmission, a new distribution channel has
been added. In this process, the introduction of the second-generation DVB
standard will play a role that is just as important as IPTV and Web streaming.
The ‘Broadcast Infrastructure’ working group is concerned with the advance-
ment of distribution channels for broadcast in Germany, including frequencies
and capacities, as well as the interference-free inter action of the various
channels. Other subjects include hybrid approaches in
media supply and state-of-the-art forms of radio trans-
mission.”
Dr. Helmut SteinISDM / DVBHead of the Mobile Media Use Working Group
Dr. Ulrich LiebenowMDR – member of ARD German Radio & TV networkHead of the Broadcast Infrastructure Working Group
BOARD OF DIRECTORS AND GENERAL ASSEMBLY
The German TV-Platform is a non-profit organization based in Frankfurt/Main.
The German TV-Platform’s BOARD OF DIRECTORS consists of five members –
directly elected by the members at the General Meetings –, plus the heads of the
working groups. The Board sets the organization’s strategic course and coordinates
the interests of its members.
The organization’s full members exercise their voting rights at the annual GENERAL ASSEMBLY. They elect the Board of Directors and approve the organization’s budget.
The organization’s STATUTES (“Constitution”) are available in both English and
German on www.tv-plattform.de in the “About Us” section of the Website.
Wolfgang ElsäßerASTRA Deutschland
Chairman of the Board
Andre PrahlMediengruppe RTLDeutschlandDeputy Chairman of the Board
Dr. Andreas BereczkyZDF – German Tele -visionDeputy Chairman of the Board
Gert von ManteuffelDeutsche Telekom
Board Member
Markus ZumkellerSony Deutschland
Board Member
Carine Lea Chardon ZVEI – German Electrical and Electronic Manufacturers AssociationGeneral Manager
MEMBERS
WE CREATE PUBLICITY
One of the priorities in the German TV-Platform’s activities is public relations.
For this purpose, we publish regular PRESS RELEASES and run a Website with
comprehensive trend reports and background information (in German and English)
on digital media technology.
In addition, the German TV-Platform regularly publishes TV ZUKUNFT magazine
plus press and EDUCATIONAL MATERIAL, especially flyers and brochures for trade and consumers.
The German TV-Platform also hosts press conferences, panel discussions, and
conferences. One of the highlights is an annual SYMPOSIUM on one of the
industry’s hot topics.
Through public statements as well as active participation in key INDUSTRY MEETINGS, the German TV-Platform also helps set the course for political decisions
concerning media and the Internet.
With video and audio news, the German TV-Platform delivers regular
MULTIMEDIA reports on their own events and industry meetings.
The VIDEO/AUDIO NEWS are complemented by information briefs
on the German TV-Platform’s activities.
In addition, various WEB SPECIALS offer neatly structured
information on key topics, such as HDTV and smart TV.
All of the German TV-Platform’s publications are also available on their
www.tv-plattform.de WEBSITE.
Holger WenkAgentur konzeptW
Press OfficerGerman TV-Platform
BECOMING A MEMBER
German TV-Platform membership offers numerous BENEFITS, such as:• regular professional exchange with all relevant market players on an
expert and decision-maker level;
• early information on and the option to participate in new specifications
and standards as well as their introduction in Germany;
• exclusive access to certain documents in the members-only section of
the Website;
• additional presence at key trade/consumer shows and conferences.
Any individual or corporate entity can become a member of the German TV-
Platform, as long as they are willing to actively support the objectives laid out
in the organization’s Statutes.
To JOIN us, simply send us an informal application for membership.
Members pay an annual membership fee, based on the size of their company.
1991/92 19931994 1995 1996 1997 1998 1999 2000 2001 2002
Founding National HDTV Platform Germany
Renamed German TV Platform for HDTV and New Television Systems
“TV Zukunft” magazine
Founding “MHP” WG
Founding “DVB-T Launch”WG
Founding Digital Video Broadcasting Project (DVB) PAL PLUS introduces
16:9 aspect ratio
Launch of digital televisionwith Premiere and DF1
integrates HDTV
IDR decides to switch to digital broadcasting by 2010
Merger DF1 and Premiere –complete change -over to digital TV
Standardization DSL / ADSL
Start of terrestrialchangeover to DVB-T in Berlin
1990
Founding “DVB-T” WG
MILESTONES
Renamed German TV-Platform
German teletext goes live
2012
advances CI Plus development
UHDTV Phase 1
2003 20042005 2006 2007 2008 2009 2010 2011
2013 2014Founding “HDTV and Video QualityImprovement” WG
DVD-T quality seal by DTVP
Founding “M3 / MultiMediaMobile” WG
Founding “IPTV” WG
Founding “Digitalization,”“Terrestrial Broadcast,” and “Hybrid Devices”WGs
Founding “3D-HD-TV” WG
Founding “Infrastructure,”“Devices andConnectivity,”and “Smart TV” WGs
Ultra-HD (4K)showcase at IFA
Founding “Mobile MediaUsage,” “Ultra HD” WGs
Launch Premiere HD
Launch Anixe HD
Launch
Launch IPTV services by Deutsche Telekom
First HDTV showcase ARD (EinsFestival)
Launch
Launch arte HD
ARD/ZDF road map on HDTV launch
Shutdown last TV transmitterfor analog terrestrial broadcast
Launch Discovery HD
Launch
Sky expands HD program bouquet
Launch of HD+ with RTL HD and Vox HD
Soccer Bundesliga matches in 3DTV
Termination of analog satellite TV
97 channels in HDTV
Start of Ultra-HDstandardization
Sales launch ofUltra-HD TVs, Ultra-HD demo channels via satellite
Launch Das Erste HD and ZDF HD
Launch Pro7, Sat.1,and Kabel eins in HD with HD+
Standardization
Sky launches 3D event channel
3D with T-Entertain
Kontakt
HEAD OFFICE
Deutsche TV-Plattform e.V.Carine Chardonc/o ZVEI, Lyoner Straße 960528 Frankfurt
Phone: +49 69 6302-311Fax: +49 69 6302-361E-mail: [email protected]
PUBLIC RELATIONS
Holger Wenk, konzeptWChemnitzer Straße 74M12621 Berlin
Phone: +49 30 47018882Fax: +49 30 9985174E-mail: [email protected]: www.tv-plattform.de
PUBLISHING INFORMATION
Publisher: German TV-Platform e.V.Manager: Carine Lea Chardon
Layout/Photo editor: Petra Dreßler, BerlinPhotos: R. Bücken, Fotolia, Loewe
Translation: Dr. Thomas J. Kinne, NauheimPrinting: druckteam Berlin, August 2015