Ipsos ٌRadiometry Flyer 2013
2
Ipsos MediaCT is pleased to publish a new wave of RDM for 2011, in Kingdom of Saudi Arabia. This wave is conducted between ………………..2011, with a na onal representa ve sample of ….. persons aged 15 years and above, using the CATI methodology. The Sample The sample is set to meet the highest quality in the aim of ensuring accurate and reliable results. The sample size was large, for two ma- jor reasons (1) staƟsƟcal accuracy – the range of staƟsƟcal confi- dence limits aƩached to each result should be as small as possible – and (2) possibility of reading the results on any specific demographic variables. The sample of 5,076 persons reflected the adults’ popula- Ɵon 15 years and above, represenƟng the populaƟon of Kingdom of Saudi Arabia spread over the different genders, ages and regions. The sample has been balanced over the fieldwork period by day of the week. The Interview The interviews have been carried out using the CATI methodology. The interviews have been conducted by a team of interviewers, very well trained and specialist on CATI quesƟonnaire research, with par- Ɵcular emphasis on how the respondent should be selected and how the quesƟons should be administered. High Value Data Strict control procedures have been applied throughout the data collec- Ɵon phase. This involves ensuring that the sample and all related issues have been properly executed (sample selecƟon, subsƟtuƟon, sample control…), data collecƟon has been carried out in the most precise way, controls and back-checks have been implemented according to Ipsos norms. Very detailed briefing and extensive training sessions have been undertaken to facilitate the complexity of the research and ensure the high value of the data collected. As for the control, rigorous procedures were applied through several means; control by the supervisors with the interviewers, back-check and phone call-backs, as well as on the IT level. Media Coverage The RDM covers Radio. Data Repor ng and Delivery The reports and applicaƟons are available and will be delivered in the following formats: • Topline Results on PowerPoint highlighƟng the major results • A CD containing Tabx; a built‐in cross tabulaƟon applicaƟon, designed exclusively for Ipsos Clients for addiƟonal insight on the results of the study. • Xplan and Zplan, the applicaƟons soŌware soluƟon for planning, browsing, post‐buys and media opƟmizaƟon. They are a must have state‐of‐the‐art applicaƟons (The cost of Xplan and Zplan is by number of users).
-
date post
14-Sep-2014 -
Category
Documents
-
view
682 -
download
0
description
Ipsos MediaCT is pleased to publish a new wave of RDM for 2011, in Kingdom of Saudi Arabia. This wave is conducted between ………………..2011, with a naonal representave sample of ….. persons aged 15 years and above, using the CATI methodology
Transcript of Ipsos ٌRadiometry Flyer 2013
Ipsos MediaCT is pleased to publish a new wave of RDM for 2011, in Kingdom of Saudi Arabia. This wave is conducted between ………………..2011, with a na onal representa ve sample of ….. persons aged 15 years and above, using the CATI methodology.
The Sample
The sample is set to meet the highest quality in the aim of ensuring accurate and reliable results. The sample size was large, for two ma-jor reasons (1) sta s cal accuracy – the range of sta s cal confi-dence limits a ached to each result should be as small as possible – and (2) possibility of reading the results on any specific demographic variables. The sample of 5,076 persons reflected the adults’ popula-
on 15 years and above, represen ng the popula on of Kingdom of Saudi Arabia spread over the different genders, ages and regions. The sample has been balanced over the fieldwork period by day of the week.
The Interview
The interviews have been carried out using the CATI methodology. The interviews have been conducted by a team of interviewers, very well trained and specialist on CATI ques onnaire research, with par-
cular emphasis on how the respondent should be selected and how the ques ons should be administered.
High Value Data
Strict control procedures have been applied throughout the data collec-on phase. This involves ensuring that the sample and all related issues
have been properly executed (sample selec on, subs tu on, sample control…), data collec on has been carried out in the most precise way, controls and back-checks have been implemented according to Ipsos norms. Very detailed briefing and extensive training sessions have been undertaken to facilitate the complexity of the research and ensure the high value of the data collected. As for the control, rigorous procedures were applied through several means; control by the supervisors with the interviewers, back-check and phone call-backs, as well as on the IT level.
Media Coverage
The RDM covers Radio.
Data Repor ng and Delivery The reports and applica ons are available and will be delivered in the following formats:
• Topline Results on PowerPoint highligh ng the major results
• A CD containing Tabx; a built‐in cross tabula on applica on, designed exclusively for Ipsos Clients for addi onal insight on the results of the study.
• Xplan and Zplan, the applica ons so ware solu on for planning, browsing, post‐buys and media op miza on. They are a must have state‐of‐the‐art applica ons (The cost of Xplan and Zplan is by number of users).
Lebanon , Syria & Iraq
Regional
Elie Aoun
E-mail: [email protected] Mobile UAE: +971 50 6249907 Mobile Lebanon: +961 3 348283
QATAR
Elie Nawar Email: [email protected] Phone: +966 2 6655284244 Tarek Sheikh Al Shabab Email: [email protected] Phone: +971 4 4408980
Kuwait
Bilal Al Mourad Email: [email protected] Phone: +965 2626025
Jordan
Mohammed Jarrar Email: [email protected] Phone: +962 6 5697193
Oman
Tarek Sheikh Al Shabab Email: [email protected] Phone: +971 4 4408980
Egypt
Aiman Al Kaissouni Email: [email protected] Phone: +20 12 2488820/1
UAE
Tarek Sheikh Al Shabab Email: [email protected] Phone: +971 4 4408980 Andre Youssef Email: [email protected] Phone: +971 4 4409980
Bahrain
Elie Nawar Email: [email protected] Phone: +966 2 6655284244 Tarek Sheikh Al Shabab Email: [email protected] Phone: +971 4 4408980
KSA
Joseph Helou Email: [email protected] Phone: +966 2 6655284245
