Ipsos Public Affairs and the eNation Omnibus present: What ... · WYNNE’S GOVERNMENT’S APPROVAL...
Transcript of Ipsos Public Affairs and the eNation Omnibus present: What ... · WYNNE’S GOVERNMENT’S APPROVAL...
© 2018 Ipsos 1
What are Canadians Thinking?FEATURING:Sean Simpson, Vice President
Rhys Gibb, Vice President
Ipsos Public Affairs and the eNation Omnibus present:
1
© 2018 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
© 2018 Ipsos 2
WHERE DO WE GET THIS STUFF?
Ipsos eNation Omnibus
The data for this presentation are derived from two studies, both conduced on the eNation omnibus:
Ipsos Canada Next in Partnership with IBM, the Munk School and School of Public Policy and Governance at U of T and Global News
Ipsos / Global News Year End Poll which is a series of stories that we roll out at the end of the year covering a broad-range of attitudes for politics to lifestyle.
© 2018 Ipsos 3
Omnibus Overview
An Omnibus is a multi-client survey with shared demographic questions, field and data tabulation resources
• Multiple clients on one survey• Costs are shared, but results aren’t• Costs charged on a per-question basis• Standardized and customized data tables produced• Regularized methodology and schedule• Can be by any methodology, but telephone and online are the most common• Typically general population studies*
Ipsos eNation Offerings:• Access to the Same Top-Quality Field Resources as Custom Surveys, Conducted In-house• Online methodology• Robust Sample Sizes• Cross-Tabulated Data Tables• Customizable Banners• Data Files of Survey Results in SPSS, MS Excel or flat ASCII formats are available on request
WHAT ISAN OMNIBUS?
WHAT DO YOU GET FROM AN OMNIBUS?
© 2018 Ipsos 4
Omnibus Overview (cont’d)
• Affordability• Speed• Representativeness• Flexibility• Standardized Methodology
• Awareness and Usage• Incidence Checks• Advertising Awareness (Pre and Post)• Low Incidence Studies• Regional Studies• Concept Testing• Product Name or Spokesperson Selection
BENEFITS OFAN OMNIBUS
SOME IDEALUSES FOR
AN OMNIBUS
© 2018 Ipsos 5
Ipsos eNation Canada
Our national, rolling weekly online survey of 1,000 Canadians• Pricing starts at $900 per closed-ended question and $1,300 per open-ended question and
drops after 5 questions
• Sample drawn from the panel and
• Images, videos, complicated skip patterns can all be accommodated
• Results weighted to the Canadian Census
Questions Received(by 1:00 pm ET)
Survey to Field Data Delivery(by 4:00 pm ET)
Monday Wednesday Monday
Tuesday Thursday Tuesday
Wednesday Friday Wednesday
Thursday Monday Thursday
Friday Tuesday Friday
© 2018 Ipsos 6
2017 IN REVIEW
© 2016 Ipsos
© 2018 Ipsos 7
REFLECTIONS ON 2017In many respects, 2017 was an improvement on 2016, except when it comes to family life
NX20. All things considered, would you say that 2017 was a good or bad year for the following:
25%
23%
17%
13%
6%
55%
53%
47%
47%
50%
15%
18%
26%
26%
34%
6%
5%
11%
15%
10%
Your job and career
You and your family
Your personal financial situation
Your retirement plans/savings
The Canadian economy in general
Very good Somewhat good Somewhat bad Very bad 2017 2016
79% 75%
77% 80%
64% 60%
59% 52%
55% 44%
%Good
© 2018 Ipsos 8
22%
24%
17%
16%
19%
55%
53%
53%
50%
41%
19%
17%
21%
24%
22%
4%
6%
8%
10%
19%
My health
My personal happiness
My social life
My financial situation
My sex or romantic life
Very good Somewhat good Somewhat bad Very bad
RATING ONE’S OWN LIFECanadians have seen slight deterioration in health, happiness, social life and sex life, but improvement in financial situation
NX22. Thinking about these various aspects of your life, would you rate them to be good or bad?
2017 2016
77% 79%
77% 80%
71% 74%
66% 62%
59% 61%
%Good
© 2018 Ipsos 9
Majority remain satisfied with how things are going in Canada, but down vs last quarter
59% 58%
66%
56%61% 63%
58%
41%
42%
34%
44%39% 37%
42%
0%
20%
40%
60%
80%
100%
Dec
'10
Dec
'11
Dec
'12
Dec
'13
Dec
'14
Dec
'15
Dec
'16
Mar
'17
Jun
e '1
7
Sep
t '1
7
Dec
'17
Satisfied
Dissatisfied
Federal Election Oct 2015
Now, thinking about your country, overall, are you satisfied or dissatisfied with the way things are going in (country) today?
OVERALL SATISFIED THINGS GOING IN CANADA
SATISFACTION IN CANADA
© 2018 Ipsos 10
0%
10%
20%
30%
40%
50%
Dec '10
Dec '11
Dec '12
Dec '13
Dec '14
Dec '15
Dec '16
Mar
'17
Jun
e'1
7
Sep
t'1
7
Dec '17
Health care
Taxes
Poverty and social inequality
Immigration control
Unemployment and jobs
Corruption (financial/political)
Climate change
Terrorism
Crime and violence
Threats against the environment
Education
Moral decline
Healthcare maintains top spot as priority national issue; Taxes, Poverty/Inequality, Corruption up over last quarter.
Which three of the following topics do you find the most worrying in your country? (List provided)
TRACKING SELECT TOP NATIONAL ISSUES – CANADA (% rate in top 3)
<10% not shown
TOP ISSUES IN CANADA
© 2018 Ipsos 11
FEDERAL POLITICS
© 2016 Ipsos
© 2018 Ipsos 12
FEDERAL VOTING INTENTIONSLiberal Lead Holds Steady
Rv1a. Thinking of how you feel right now, if a FEDERAL election were held tomorrow, which of the following parties' candidates would you, yourself, be most likely to support? / Rv1b. Well, which party would you say you would lean towards?
32%30% 30%
32% 32% 32%30% 31%
40%
46%
41% 39% 39% 39% 38% 38%
20%
15%
19% 20% 20% 20%23%
20%
5% 4% 5% 5% 5% 5% 4%
5%4% 5% 5% 4% 4% 4% 4%
7%
0%
10%
20%
30%
40%
50%
October 19, 2015 May 24, 2016 Jan 25, 2017 March 30, 2017 July 28, 2017 Sept 27, 2017 Nov 2017 Dec 2017
The Conservative Party
The Liberal Party
The New Democratic Party
The Bloc Quebecois
Some other party(including the Green Party)
© 2018 Ipsos 13
FEDERAL APPROVAL RATINGSOverall approval ratings soften in last twelve months (down 9 points), but still relatively strong
NX2. Overall, do you approve or disapprove of the following?
12%
8%
40%
41%
26%
30%
23%
21%
Strongly approve Somewhat approve
Somewhat disapprove Strongly disapprove
The performance of the Liberal Government under the leadership of Prime Minister Justin Trudeau
The Federal Government’s overall management of the Canadian economy
2017 2016
51% 62%
49% 55%
%Agree
© 2018 Ipsos 14
EXPECTATIONS OF LIBERAL GOVERNMENTMajority (54%, up 9 points) of Canadians now say Trudeau government has fallen short of expectations
NX3new. All things considered, would you say the Trudeau government has
6%
3%
50%
42%
45%
54%
2016
2017
Exceeded your expectations Met your expectations Fallen short of your expectations
© 2018 Ipsos 15
FEDERAL LEADERSHIP ATTRIBUTESTrudeau holds massive lead over rivals Scheer and Singh
3a. Which major federal party leader is best described by the following traits:
43%
38%
38%
37%
36%
35%
34%
34%
34%
33%
32%
31%
14%
14%
10%
15%
15%
14%
13%
14%
12%
15%
12%
17%
7%
7%
9%
10%
9%
8%
12%
12%
7%
9%
8%
7%
37%
42%
44%
38%
40%
43%
42%
39%
47%
43%
48%
45%
Someone who will best lead and represent Canada on the world stage
Someone who has what it takes to lead Canada
Someone you’d like to have a beer or coffee with
Someone who will promote democracy and its processes effectively
Someone who has a vision for Canada that you can support
Someone who will get things done
Someone who will provide open, responsible, and ethical government
Someone who will fight for the middle class
Someone who is best to deal with President Donald Trump
Someone whose values best represent my own
Someone you can trust
Someone who is best to manage during tough economic times
Justin Trudeau
Andrew Scheer
Jagmeet Singh
None of these leaders
© 2018 Ipsos 16
ONTARIO POLITICS
© 2016 Ipsos
© 2018 Ipsos 17
34%
40%
32%28%30% 35%
39%
36%
30%20%
22%
28%
6% 5%7%
9%
0%
10%
20%
30%
40%
50%
2014 2016 Sep 2017 Dec 2017
ONTARIO VOTING INTENTIONSNDP (28%, up 6) ties Liberals (28%, down 4), Tories (36%, down 3) still ahead
QF1. If a provincial election were held tomorrow, which of the following parties’ candidates would you be most likely to support? / QF2. Well, which party would you say you are leaning towards?
SOME OTHER PARTY
© 2018 Ipsos 18
TIME FOR CHANGE?Eight in ten (81%) say it’s time for a change at Queen’s Park (up 5 points)
F3. Some/Other people say that the Liberal government under Premier Kathleen Wynne has done a good job and deserves to be re-elected during the next provincial election.... Some/Other people say that it is time for another provincial party to take over and run the province. Which of these statements is closest to your point of view?
32%25% 24%
19%
68%75% 76%
81%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2014 2016 Sep 2017 Dec 2017
Wynne government has done a goodjob and deserves re-election
Time for another provincial partyto take over
© 2018 Ipsos 19
47%
35%32%
26%
53%
65%68%
74%
20%
30%
40%
50%
60%
70%
80%
2014 2016 Sep 2017 Dec 2017
WYNNE’S GOVERNMENT’S APPROVAL RATINGSJust 26% approve of the Wynne Government’s performance, down 6 points since Sep
QF4. Thinking about the Liberal government in Ontario under the leadership of Premier Kathleen Wynne, from what you have seen, read, or heard, would you say that you strongly approve, somewhat approve, somewhat disapprove, or strongly disapprove of their performance?
Strongly/Somewhat Approve
Strongly/Somewhat Disapprove
© 2018 Ipsos 20
BEST PREMIER OF ONTARIOOntarians continue to favour Horwath (41%) over Brown (37%) and especially Wynne (22%)
QF5. Which of the provincial party leaders do you think would make the best Premier of Ontario?
33%
28% 22%22%
29%
35%
36%37%
38% 37%
42%
41%
20%
30%
40%
50%
2014 2016 Sep 2017 Dec 2017
KATHLEEN WYNNE – Liberal Leader PATRICK BROWN - PC Leader Andrea Horwath - NDP Leader
Tim Hudak
© 2018 Ipsos 21
16%
15%
15%
15%
15%
15%
14%
14%
13%
13%
12%
12%
11%
11%
16%
24%
23%
24%
21%
18%
19%
24%
18%
21%
15%
21%
21%
15%
28%
22%
22%
19%
29%
20%
28%
24%
27%
24%
22%
20%
22%
21%
40%
39%
40%
42%
35%
47%
39%
38%
42%
42%
52%
47%
46%
53%
PROVINCIAL LEADERSHIP ATTRIBUTESHorwath has edge over Brown and Wynne
QF6. Which major provincial party leader is best described by the following traits:
Someone who will protect the interests of cultural, religious and other minorities in Ontario
Someone who will get things done
Someone who has what it takes to lead Ontario
Someone who is best to manage during tough economic times
Someone who will fight for the middle class
Someone who will make the lives of commuters better
Someone who will help improve healthcare
Someone who has a vision for Ontario that you can support
Someone who will provide open, responsible, and ethical government
Someone whose values best represent my own
Someone you can trust
Someone who will spend taxpayers money wisely
Someone who will sort out the hydro price situation
Someone you’d like to have a beer or coffee with
Kathleen Wynne
Patrick Brown
Andrea Horwath
None of these leaders
© 2018 Ipsos 22
CANADIANS ON TRUMP
© 2016 Ipsos
© 2018 Ipsos 23
TRUMP’S PRESIDENCYMajority (60%) believes Trudeau handling Trump well. Consensus (77%) is that Trump’s presidency is “a disaster” for the U.S.
Nx3bnew. Reflecting on the first full year of the U.S. President Donald Trump’s administration, to what extend to you agree or disagree with the following statements:
57%
11%
7%
6%
4%
20%
49%
16%
16%
12%
12%
25%
22%
30%
33%
11%
15%
55%
48%
51%
Trump’s presidency is a disaster for the United States.
Prime Minister Justin Trudeau is doing a good job managing Canada’s relationship with
President Trump.
President Trump’s presidency has been better than I expected.
Prime Minister Justin Trudeau should align himself more with the international policies
of President Trump.
President Trump’s administration has been good for Canada.
77%
60%
23%
22%
16%
%Agree
Strongly Agree
Somewhat Agree
Somewhat Disagree
Strongly Disagree
© 2018 Ipsos 24
LOOKING AHEAD TO 2018
© 2018 Ipsos 25
LOOKING AHEAD TO 2018Expectations for 2018 are even higher than they were for 2017, except when it comes to family life
NX21. Looking forward to 2018, do you expect it to be a good or bad year for the following:
28%
30%
23%
17%
9%
59%
58%
57%
55%
56%
10%
9%
16%
20%
26%
2%
3%
4%
8%
9%
You and your family
Your job and career
Your personal financial situation
Your retirement plans/savings
The Canadian economy in general
2017 2016
88% 90%
88% 85%
80% 75%
72% 65%
65% 58%
%Good
Very Good
Somewhat Good
Somewhat Bad
Very Bad
© 2018 Ipsos 26
25%
24%
23%
22%
21%
19%
18%
13%
13%
59%
70%
67%
68%
73%
76%
60%
70%
73%
16%
6%
10%
10%
6%
5%
22%
17%
13%
Saving for the future
Housing (including utilities)
Paying down debts
Transportation and gas
Feeding your family
Health and wellness
Vacation
Entertainment and leisure
Clothing and other life essentials
SPENDING INTENTIONS IN 2018Canadians cutting vacation, leisure budgets
New2016Q3. Looking ahead to 2018, do you anticipate spending more, less or about the same amount of money on the following things compared to what you spent this year:
NET (more subtract less)
2017 2016
9% 8%
18% 24%
13% 15%
12% 16%
15% 25%
14% 20%
-4% -9%
-4% -7%
0% 1%
More
About the Same
Less
© 2018 Ipsos 27
35%55%
51%43%
41%41%41%40%40%39%
38%38%38%38%37%
36%33%
31%31%30%
29%29%
29%28%
26%25%
24%23%
20%
46%30%
32%37%
41%36%
44%42%
39%46%47%46%45%
33%41%41%
49%53%
48%48%
34%58%
53%52%
55%61%
60%58%
64%
T o t a lT u r k e y
C a n a d aG r e a t B r i t a i n
G e r m a n yA u s t r a l i a
B e l g i u mM a l a y s i a
S a u d i A r a b i aC h i l e
M e x i c oC h i n a
S o u t h A f r i c aI t a l y
I n d i aS p a i n
U n i t e d S t a t e sS w e d e n
R u s s i aF r a n c e
J a p a nS e r b i aB r a z i l
P e r uC o l o m b i a
S o u t h K o r e aH u n g a r y
A r g e n t i n aP o l a n d
GLOBAL @ADVISOR PREDICTIONS FOR 2018Attitudes still divided on Trump globally, but half of Americans think it is unlikely their President will be impeached
Base: 21,548 adults aged 16-64 across Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey and the United States., Nov 27 – Dec 8 2017
LIKELY
UNLIKELY
Q President Trump will be impeached
© 2018 Ipsos 28
28%51%
39%39%
34%33%33%33%
30%30%30%29%29%
28%27%
26%25%25%
24%24%24%23%
22%21%21%
20%20%
16%16%
49%36%
39%47%
50%47%
44%51%
48%40%
48%47%47%
45%48%
50%48%48%48%
57%46%
62%52%
49%52%51%
35%67%
68%
T o t a lM a l a y s i a
S a u d i A r a b i aI n d i a
S o u t h A f r i c aB r a z i l
P o l a n dT u r k e y
C o l o m b i aG e r m a n y
M e x i c oS w e d e n
S e r b i aA u s t r a l i a
B e l g i u mR u s s i a
U n i t e d S t a t e sG r e a t B r i t a i n
C a n a d aC h i l e
F r a n c eC h i n a
I t a l yS p a i n
A r g e n t i n aP e r u
J a p a nS o u t h K o r e a
H u n g a r y
GLOBAL @ADVISOR PREDICTIONS FOR 2018Around three in ten think a major stock market crash is likely
Base: 21,548 adults aged 16-64 across Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey and the United States., Nov 27 – Dec 8 2017
Q Major stock markets around the world will crash
LIKELY
UNLIKELY
© 2018 Ipsos 29
12%30%
19%19%18%
17%16%
14%13%13%13%
12%11%11%11%11%10%10%10%10%10%9%
9%8%8%8%
7%7%
5%
66%48%
60%64%64%
59%55%
64%71%
66%68%
71%66%
60%68%
64%66%
71%62%
63%67%
70%71%
75%74%
77%71%
78%61%
T o t a lI n d i a
B r a z i lT u r k e y
C h i n aM e x i c o
P e r uS a u d i A r a b i aS o u t h A f r i c a
M a l a y s i aB e l g i u mH u n g a r y
U n i t e d S t a t e sC h i l eI t a l y
A r g e n t i n aR u s s i a
A u s t r a l i aC o l o m b i a
S o u t h K o r e aS p a i n
C a n a d aG e r m a n y
P o l a n dS e r b i a
S w e d e nF r a n c e
G r e a t B r i t a i nJ a p a n
GLOBAL @ADVISOR PREDICTIONS FOR 2018Close to 1 in 10 across most countries think it likely aliens will visit the earth this year
Base: 21,548 adults aged 16-64 across Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey and the United States., Nov 27 – Dec 8 2017
Q Aliens will visit the earth
LIKELY
UNLIKELY
© 2018 Ipsos 30
IPSOSCANADANEXT
© 2016 Ipsos
© 2018 Ipsos
MANY CANADIANS SEE A LACK OF PROGRESS OR
THINGS GETTING WORSE IN THE NEXT 10 YEARS
31
YOUR PERSONAL
FINANCIAL SITUATION
YOUR OVERALL
QUALITY OF LIFE
THE PROSPECTS
FOR CANADA
THE PROSPECTS FOR
YOUR COMMUNITY
THE PROSPECTS
FOR THE WORLD
52%
50%
42%
41%
26%
28%
30%
29%
38%
24%
20%
20%
28%
21%
49%
BETTER (5-7)
SAME (4)
WORSE (1-3)
© 2018 Ipsos© 2018 Ipsos 32
TECHNOLOGY
The Good, The Bad and Disappearing Jobs
© 2018 Ipsos
TECH-BELIEVERS (49%) VS TECH-SKEPTICS (51%)
33
24% 25% 19% 32%
LEANING BELIEVER
LEANING SKEPTIC
STRONG SKEPTIC
STRONG BELIEVER
SKEPTICS
• Fear job loss
• Concern over loss of privacy and personal info
• Concern over their own inability to keep up with pace of change
BELIEVERS
• More and better jobs
• People can and will overcome the downside (e.g. find a way to maintain in-person relationships
• The benefits outweigh the risks
© 2018 Ipsos© 2018 Ipsos 34
CHANGE IS INEVITABLE BUT UNDER-ESTIMATED
© 2018 Ipsos
AUTONOMOUS VEHICLES AND DRONES
35
Drone delivered packages will be common
place 59%
CANADIAN IMPACT
POSITIVE
PERSONAL IMPACT
BETTER
LIKELY TO
HAPPEN
+50% +31%
At least 10% of cars and trucks on
Canadians roads will be driverless 54% +29% +15%
10% of all retail transactions will be delivered
via drone or autonomous vehicle 54% +28% +20%
WHO IS
RESPONSIBLE?
BUSINESSES
CITIZENS
GOVERNMENT
© 2018 Ipsos
AI AND ROBOTS
36
CANADIAN IMPACT
POSITIVE
PERSONAL IMPACT
BETTER
LIKELY TO
HAPPEN
WHO IS
RESPONSIBLE?
BUSINESSES
CITIZENS
GOVERNMENT
Domestic robots will make life better for
seniors and others who require assistance 56% +78% +57%
Robots will replace 80% of all
manufacturing jobs 53% -43% -38%
Robots will become common place at
retail check-out counters 51% -17% -25%
© 2018 Ipsos
More Driverless Cars than Cars with Drivers in The Future
37
55% 24% 21%
DisagreeAgree: Men, 18 to 34 years
32% agree that autonomous
vehicles will make our roads
safer
51% agree with the statement
“I don’t trust the technology
behind driverless cars”
© 2018 Ipsos© 2018 Ipsos 38
THE WORLD RUNS ON DATA
© 2018 Ipsos
THE INTERNET OF THINGS = MORE DATA
39
Over 50% internet traffic will be from
household appliances, TVs, etc. 63%
CANADIAN IMPACT
POSITIVE
PERSONAL IMPACT
BETTER
LIKELY TO
HAPPEN
+23% +1%
Half of Canadians will be wearing connected
clothes and watches 62% +19% +2%
25% of reading glasses will be connected to
the Internet 40% +45% +25%
WHO IS
RESPONSIBLE?
BUSINESSES
CITIZENS
GOVERNMENT
© 2018 Ipsos
THE DOWNSIDE OF BIG DATA & GREATER CONNECTIVITY
40
76%There will be a massive personal data leak leading to the demise of a
top ten company
72%
Canada will experience a major act of cyber terrorism temporarily
shutting down telecommunications, banking, electricity and
transportation systems.
LIKELY TO HAPPEN
69% agree, that when they think about future advances in technology they are
very worried about privacy and the security of their personal information
© 2018 Ipsos
GOVERNMENT DATA BELONGS TO CITIZENS
41
75%Data collected by governments should be owned by the citizens they
collect it from.
72%
62%
Data generated by Canadians should be protected and regulated like a
natural resource.
Private companies that use public data collected by governments
should pay government a royalty fee.
27%
Data collected by government should be given freely to the private
sector so that they can create products, services, jobs and economic
growth.
Agree
© 2018 Ipsos© 2018 Ipsos 42
DO WE NEED A NEW DEFINITION
FOR COMMUNITY?
© 2018 Ipsos
COMMUNITIES
43
CANADIAN IMPACT
POSITIVE
PERSONAL IMPACT
BETTER
LIKELY TO
HAPPEN
WHO IS
RESPONSIBLE?
BUSINESSES
CITIZENS
GOVERNMENT
People will continue to move in large
numbers to the largest cities in Canada. 84% -16% -22%
People will be more closely attached to an
online community or network of friends
than a geographic based community83% -8% -13%
More people will rent rather than
purchase a home 81% -30% -28%
Approximately 60% of all Canadians
will be a recent immigrant or the child of
a recent immigrant80% +10% -17%
© 2018 Ipsos
ONLINE WILL KILL BRICKS AND MORTAR
44
CANADIAN IMPACT
POSITIVE
PERSONAL IMPACT
BETTER
LIKELY TO
HAPPEN
WHO IS
RESPONSIBLE?
BUSINESSES
CITIZENS
GOVERNMENT
All government services not related to
health with be delivered online 77% N/A N/A
There will be about half as many retail
stores 76% -46% -45%
Half of the physical bank branch
locations will no longer exists 75% -26% -35%
N/A
© 2018 Ipsos
COMMUNITIES
45
CANADIAN IMPACT
POSITIVE
PERSONAL IMPACT
BETTER
LIKELY TO
HAPPEN
WHO IS
RESPONSIBLE?
BUSINESSES
CITIZENS
GOVERNMENT
Local communities will become very
important in peoples' lives as more
people work from home71% +78% +44%
People will move from community to
community more frequently 66% -2% -12%
Cities that are connected, use big data
will be able to allocate resources better
and make better decisions60% +80% +53%
© 2018 Ipsos
THE BIGGEST CHANGES WILL LEAD TO
LESS OF CONNECTION BETWEEN PEOPLE
46
MORE CONNECTED
NO IMPACT
LESS CONNECTED
HIGHLY DIGITIZED
SOCIETY
MORE ETHNICALLY
DIVERSE POPULATION
AN OLDER
POPULATION
30%
35%
26%
32%
18%
28%
38%
47%
46%
NET MORE
MINUS LESS
-8%
-12%
-20%
© 2018 Ipsos
WE DON’T FEEL ALL THAT CONNECTED TO BEGIN WITH
47
48% Other Canadians
45%
Other people in
your community
Generally speaking, do you think that your outlook on life, your opinions on
issues that are important, etc. are the same or different than…?
Same
© 2018 Ipsos 48
Questions?
Sean SimpsonVice President
+1 416 324 2002
Rhys GibbVice President
+1 604 329 1864
© 2018 Ipsos 49
ABOUT IPSOS
Ipsos ranks third in the global research industry. With a strong presence in 87 countries, Ipsos employs more than 16,000 people and has the ability to conduct research programs in more than 100 countries. Founded in France in 1975, Ipsos is controlled and managed by research professionals. They have built a solid Group around a multi-specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery.
Ipsos is listed on Eurolist – NYSE – Euronext. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
www.ipsos.com
GAME CHANGERS
At Ipsos we are passionately curious about people, markets, brands and society. We deliver information and analysis that makes our complex world easier and faster to navigate and inspires our clients to make smarter decisions.
We believe that our work is important. Security, simplicity, speed and substance applies to everything we do.
Through specialisation, we offer our clients a unique depth of knowledge and expertise. Learning from different experiences gives us perspective and inspires us to boldly call things into question, to be creative.
By nurturing a culture of collaboration and curiosity, we attract the highest calibre of people who have the ability and desire to influence and shape the future.
“GAME CHANGERS” – our tagline – summarises our ambition.