Ipsos Public Affairs and the eNation Omnibus present: What ... · WYNNE’S GOVERNMENT’S APPROVAL...

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© 2018 Ipsos 1 What are Canadians Thinking? FEATURING: Sean Simpson, Vice President Rhys Gibb, Vice President Ipsos Public Affairs and the eNation Omnibus present: 1 © 2018 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.

Transcript of Ipsos Public Affairs and the eNation Omnibus present: What ... · WYNNE’S GOVERNMENT’S APPROVAL...

Page 1: Ipsos Public Affairs and the eNation Omnibus present: What ... · WYNNE’S GOVERNMENT’S APPROVAL RATINGS Just 26% approve of the Wynne Government’s performance, down 6 points

© 2018 Ipsos 1

What are Canadians Thinking?FEATURING:Sean Simpson, Vice President

Rhys Gibb, Vice President

Ipsos Public Affairs and the eNation Omnibus present:

1

© 2018 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.

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© 2018 Ipsos 2

WHERE DO WE GET THIS STUFF?

Ipsos eNation Omnibus

The data for this presentation are derived from two studies, both conduced on the eNation omnibus:

Ipsos Canada Next in Partnership with IBM, the Munk School and School of Public Policy and Governance at U of T and Global News

Ipsos / Global News Year End Poll which is a series of stories that we roll out at the end of the year covering a broad-range of attitudes for politics to lifestyle.

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© 2018 Ipsos 3

Omnibus Overview

An Omnibus is a multi-client survey with shared demographic questions, field and data tabulation resources

• Multiple clients on one survey• Costs are shared, but results aren’t• Costs charged on a per-question basis• Standardized and customized data tables produced• Regularized methodology and schedule• Can be by any methodology, but telephone and online are the most common• Typically general population studies*

Ipsos eNation Offerings:• Access to the Same Top-Quality Field Resources as Custom Surveys, Conducted In-house• Online methodology• Robust Sample Sizes• Cross-Tabulated Data Tables• Customizable Banners• Data Files of Survey Results in SPSS, MS Excel or flat ASCII formats are available on request

WHAT ISAN OMNIBUS?

WHAT DO YOU GET FROM AN OMNIBUS?

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Omnibus Overview (cont’d)

• Affordability• Speed• Representativeness• Flexibility• Standardized Methodology

• Awareness and Usage• Incidence Checks• Advertising Awareness (Pre and Post)• Low Incidence Studies• Regional Studies• Concept Testing• Product Name or Spokesperson Selection

BENEFITS OFAN OMNIBUS

SOME IDEALUSES FOR

AN OMNIBUS

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Ipsos eNation Canada

Our national, rolling weekly online survey of 1,000 Canadians• Pricing starts at $900 per closed-ended question and $1,300 per open-ended question and

drops after 5 questions

• Sample drawn from the panel and

• Images, videos, complicated skip patterns can all be accommodated

• Results weighted to the Canadian Census

Questions Received(by 1:00 pm ET)

Survey to Field Data Delivery(by 4:00 pm ET)

Monday Wednesday Monday

Tuesday Thursday Tuesday

Wednesday Friday Wednesday

Thursday Monday Thursday

Friday Tuesday Friday

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© 2018 Ipsos 6

2017 IN REVIEW

© 2016 Ipsos

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© 2018 Ipsos 7

REFLECTIONS ON 2017In many respects, 2017 was an improvement on 2016, except when it comes to family life

NX20. All things considered, would you say that 2017 was a good or bad year for the following:

25%

23%

17%

13%

6%

55%

53%

47%

47%

50%

15%

18%

26%

26%

34%

6%

5%

11%

15%

10%

Your job and career

You and your family

Your personal financial situation

Your retirement plans/savings

The Canadian economy in general

Very good Somewhat good Somewhat bad Very bad 2017 2016

79% 75%

77% 80%

64% 60%

59% 52%

55% 44%

%Good

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22%

24%

17%

16%

19%

55%

53%

53%

50%

41%

19%

17%

21%

24%

22%

4%

6%

8%

10%

19%

My health

My personal happiness

My social life

My financial situation

My sex or romantic life

Very good Somewhat good Somewhat bad Very bad

RATING ONE’S OWN LIFECanadians have seen slight deterioration in health, happiness, social life and sex life, but improvement in financial situation

NX22. Thinking about these various aspects of your life, would you rate them to be good or bad?

2017 2016

77% 79%

77% 80%

71% 74%

66% 62%

59% 61%

%Good

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Majority remain satisfied with how things are going in Canada, but down vs last quarter

59% 58%

66%

56%61% 63%

58%

41%

42%

34%

44%39% 37%

42%

0%

20%

40%

60%

80%

100%

Dec

'10

Dec

'11

Dec

'12

Dec

'13

Dec

'14

Dec

'15

Dec

'16

Mar

'17

Jun

e '1

7

Sep

t '1

7

Dec

'17

Satisfied

Dissatisfied

Federal Election Oct 2015

Now, thinking about your country, overall, are you satisfied or dissatisfied with the way things are going in (country) today?

OVERALL SATISFIED THINGS GOING IN CANADA

SATISFACTION IN CANADA

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© 2018 Ipsos 10

0%

10%

20%

30%

40%

50%

Dec '10

Dec '11

Dec '12

Dec '13

Dec '14

Dec '15

Dec '16

Mar

'17

Jun

e'1

7

Sep

t'1

7

Dec '17

Health care

Taxes

Poverty and social inequality

Immigration control

Unemployment and jobs

Corruption (financial/political)

Climate change

Terrorism

Crime and violence

Threats against the environment

Education

Moral decline

Healthcare maintains top spot as priority national issue; Taxes, Poverty/Inequality, Corruption up over last quarter.

Which three of the following topics do you find the most worrying in your country? (List provided)

TRACKING SELECT TOP NATIONAL ISSUES – CANADA (% rate in top 3)

<10% not shown

TOP ISSUES IN CANADA

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FEDERAL POLITICS

© 2016 Ipsos

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FEDERAL VOTING INTENTIONSLiberal Lead Holds Steady

Rv1a. Thinking of how you feel right now, if a FEDERAL election were held tomorrow, which of the following parties' candidates would you, yourself, be most likely to support? / Rv1b. Well, which party would you say you would lean towards?

32%30% 30%

32% 32% 32%30% 31%

40%

46%

41% 39% 39% 39% 38% 38%

20%

15%

19% 20% 20% 20%23%

20%

5% 4% 5% 5% 5% 5% 4%

5%4% 5% 5% 4% 4% 4% 4%

7%

0%

10%

20%

30%

40%

50%

October 19, 2015 May 24, 2016 Jan 25, 2017 March 30, 2017 July 28, 2017 Sept 27, 2017 Nov 2017 Dec 2017

The Conservative Party

The Liberal Party

The New Democratic Party

The Bloc Quebecois

Some other party(including the Green Party)

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© 2018 Ipsos 13

FEDERAL APPROVAL RATINGSOverall approval ratings soften in last twelve months (down 9 points), but still relatively strong

NX2. Overall, do you approve or disapprove of the following?

12%

8%

40%

41%

26%

30%

23%

21%

Strongly approve Somewhat approve

Somewhat disapprove Strongly disapprove

The performance of the Liberal Government under the leadership of Prime Minister Justin Trudeau

The Federal Government’s overall management of the Canadian economy

2017 2016

51% 62%

49% 55%

%Agree

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EXPECTATIONS OF LIBERAL GOVERNMENTMajority (54%, up 9 points) of Canadians now say Trudeau government has fallen short of expectations

NX3new. All things considered, would you say the Trudeau government has

6%

3%

50%

42%

45%

54%

2016

2017

Exceeded your expectations Met your expectations Fallen short of your expectations

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FEDERAL LEADERSHIP ATTRIBUTESTrudeau holds massive lead over rivals Scheer and Singh

3a. Which major federal party leader is best described by the following traits:

43%

38%

38%

37%

36%

35%

34%

34%

34%

33%

32%

31%

14%

14%

10%

15%

15%

14%

13%

14%

12%

15%

12%

17%

7%

7%

9%

10%

9%

8%

12%

12%

7%

9%

8%

7%

37%

42%

44%

38%

40%

43%

42%

39%

47%

43%

48%

45%

Someone who will best lead and represent Canada on the world stage

Someone who has what it takes to lead Canada

Someone you’d like to have a beer or coffee with

Someone who will promote democracy and its processes effectively

Someone who has a vision for Canada that you can support

Someone who will get things done

Someone who will provide open, responsible, and ethical government

Someone who will fight for the middle class

Someone who is best to deal with President Donald Trump

Someone whose values best represent my own

Someone you can trust

Someone who is best to manage during tough economic times

Justin Trudeau

Andrew Scheer

Jagmeet Singh

None of these leaders

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© 2018 Ipsos 16

ONTARIO POLITICS

© 2016 Ipsos

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34%

40%

32%28%30% 35%

39%

36%

30%20%

22%

28%

6% 5%7%

9%

0%

10%

20%

30%

40%

50%

2014 2016 Sep 2017 Dec 2017

ONTARIO VOTING INTENTIONSNDP (28%, up 6) ties Liberals (28%, down 4), Tories (36%, down 3) still ahead

QF1. If a provincial election were held tomorrow, which of the following parties’ candidates would you be most likely to support? / QF2. Well, which party would you say you are leaning towards?

SOME OTHER PARTY

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TIME FOR CHANGE?Eight in ten (81%) say it’s time for a change at Queen’s Park (up 5 points)

F3. Some/Other people say that the Liberal government under Premier Kathleen Wynne has done a good job and deserves to be re-elected during the next provincial election.... Some/Other people say that it is time for another provincial party to take over and run the province. Which of these statements is closest to your point of view?

32%25% 24%

19%

68%75% 76%

81%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2014 2016 Sep 2017 Dec 2017

Wynne government has done a goodjob and deserves re-election

Time for another provincial partyto take over

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47%

35%32%

26%

53%

65%68%

74%

20%

30%

40%

50%

60%

70%

80%

2014 2016 Sep 2017 Dec 2017

WYNNE’S GOVERNMENT’S APPROVAL RATINGSJust 26% approve of the Wynne Government’s performance, down 6 points since Sep

QF4. Thinking about the Liberal government in Ontario under the leadership of Premier Kathleen Wynne, from what you have seen, read, or heard, would you say that you strongly approve, somewhat approve, somewhat disapprove, or strongly disapprove of their performance?

Strongly/Somewhat Approve

Strongly/Somewhat Disapprove

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BEST PREMIER OF ONTARIOOntarians continue to favour Horwath (41%) over Brown (37%) and especially Wynne (22%)

QF5. Which of the provincial party leaders do you think would make the best Premier of Ontario?

33%

28% 22%22%

29%

35%

36%37%

38% 37%

42%

41%

20%

30%

40%

50%

2014 2016 Sep 2017 Dec 2017

KATHLEEN WYNNE – Liberal Leader PATRICK BROWN - PC Leader Andrea Horwath - NDP Leader

Tim Hudak

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16%

15%

15%

15%

15%

15%

14%

14%

13%

13%

12%

12%

11%

11%

16%

24%

23%

24%

21%

18%

19%

24%

18%

21%

15%

21%

21%

15%

28%

22%

22%

19%

29%

20%

28%

24%

27%

24%

22%

20%

22%

21%

40%

39%

40%

42%

35%

47%

39%

38%

42%

42%

52%

47%

46%

53%

PROVINCIAL LEADERSHIP ATTRIBUTESHorwath has edge over Brown and Wynne

QF6. Which major provincial party leader is best described by the following traits:

Someone who will protect the interests of cultural, religious and other minorities in Ontario

Someone who will get things done

Someone who has what it takes to lead Ontario

Someone who is best to manage during tough economic times

Someone who will fight for the middle class

Someone who will make the lives of commuters better

Someone who will help improve healthcare

Someone who has a vision for Ontario that you can support

Someone who will provide open, responsible, and ethical government

Someone whose values best represent my own

Someone you can trust

Someone who will spend taxpayers money wisely

Someone who will sort out the hydro price situation

Someone you’d like to have a beer or coffee with

Kathleen Wynne

Patrick Brown

Andrea Horwath

None of these leaders

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© 2018 Ipsos 22

CANADIANS ON TRUMP

© 2016 Ipsos

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TRUMP’S PRESIDENCYMajority (60%) believes Trudeau handling Trump well. Consensus (77%) is that Trump’s presidency is “a disaster” for the U.S.

Nx3bnew. Reflecting on the first full year of the U.S. President Donald Trump’s administration, to what extend to you agree or disagree with the following statements:

57%

11%

7%

6%

4%

20%

49%

16%

16%

12%

12%

25%

22%

30%

33%

11%

15%

55%

48%

51%

Trump’s presidency is a disaster for the United States.

Prime Minister Justin Trudeau is doing a good job managing Canada’s relationship with

President Trump.

President Trump’s presidency has been better than I expected.

Prime Minister Justin Trudeau should align himself more with the international policies

of President Trump.

President Trump’s administration has been good for Canada.

77%

60%

23%

22%

16%

%Agree

Strongly Agree

Somewhat Agree

Somewhat Disagree

Strongly Disagree

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LOOKING AHEAD TO 2018

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LOOKING AHEAD TO 2018Expectations for 2018 are even higher than they were for 2017, except when it comes to family life

NX21. Looking forward to 2018, do you expect it to be a good or bad year for the following:

28%

30%

23%

17%

9%

59%

58%

57%

55%

56%

10%

9%

16%

20%

26%

2%

3%

4%

8%

9%

You and your family

Your job and career

Your personal financial situation

Your retirement plans/savings

The Canadian economy in general

2017 2016

88% 90%

88% 85%

80% 75%

72% 65%

65% 58%

%Good

Very Good

Somewhat Good

Somewhat Bad

Very Bad

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25%

24%

23%

22%

21%

19%

18%

13%

13%

59%

70%

67%

68%

73%

76%

60%

70%

73%

16%

6%

10%

10%

6%

5%

22%

17%

13%

Saving for the future

Housing (including utilities)

Paying down debts

Transportation and gas

Feeding your family

Health and wellness

Vacation

Entertainment and leisure

Clothing and other life essentials

SPENDING INTENTIONS IN 2018Canadians cutting vacation, leisure budgets

New2016Q3. Looking ahead to 2018, do you anticipate spending more, less or about the same amount of money on the following things compared to what you spent this year:

NET (more subtract less)

2017 2016

9% 8%

18% 24%

13% 15%

12% 16%

15% 25%

14% 20%

-4% -9%

-4% -7%

0% 1%

More

About the Same

Less

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35%55%

51%43%

41%41%41%40%40%39%

38%38%38%38%37%

36%33%

31%31%30%

29%29%

29%28%

26%25%

24%23%

20%

46%30%

32%37%

41%36%

44%42%

39%46%47%46%45%

33%41%41%

49%53%

48%48%

34%58%

53%52%

55%61%

60%58%

64%

T o t a lT u r k e y

C a n a d aG r e a t B r i t a i n

G e r m a n yA u s t r a l i a

B e l g i u mM a l a y s i a

S a u d i A r a b i aC h i l e

M e x i c oC h i n a

S o u t h A f r i c aI t a l y

I n d i aS p a i n

U n i t e d S t a t e sS w e d e n

R u s s i aF r a n c e

J a p a nS e r b i aB r a z i l

P e r uC o l o m b i a

S o u t h K o r e aH u n g a r y

A r g e n t i n aP o l a n d

GLOBAL @ADVISOR PREDICTIONS FOR 2018Attitudes still divided on Trump globally, but half of Americans think it is unlikely their President will be impeached

Base: 21,548 adults aged 16-64 across Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey and the United States., Nov 27 – Dec 8 2017

LIKELY

UNLIKELY

Q President Trump will be impeached

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28%51%

39%39%

34%33%33%33%

30%30%30%29%29%

28%27%

26%25%25%

24%24%24%23%

22%21%21%

20%20%

16%16%

49%36%

39%47%

50%47%

44%51%

48%40%

48%47%47%

45%48%

50%48%48%48%

57%46%

62%52%

49%52%51%

35%67%

68%

T o t a lM a l a y s i a

S a u d i A r a b i aI n d i a

S o u t h A f r i c aB r a z i l

P o l a n dT u r k e y

C o l o m b i aG e r m a n y

M e x i c oS w e d e n

S e r b i aA u s t r a l i a

B e l g i u mR u s s i a

U n i t e d S t a t e sG r e a t B r i t a i n

C a n a d aC h i l e

F r a n c eC h i n a

I t a l yS p a i n

A r g e n t i n aP e r u

J a p a nS o u t h K o r e a

H u n g a r y

GLOBAL @ADVISOR PREDICTIONS FOR 2018Around three in ten think a major stock market crash is likely

Base: 21,548 adults aged 16-64 across Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey and the United States., Nov 27 – Dec 8 2017

Q Major stock markets around the world will crash

LIKELY

UNLIKELY

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12%30%

19%19%18%

17%16%

14%13%13%13%

12%11%11%11%11%10%10%10%10%10%9%

9%8%8%8%

7%7%

5%

66%48%

60%64%64%

59%55%

64%71%

66%68%

71%66%

60%68%

64%66%

71%62%

63%67%

70%71%

75%74%

77%71%

78%61%

T o t a lI n d i a

B r a z i lT u r k e y

C h i n aM e x i c o

P e r uS a u d i A r a b i aS o u t h A f r i c a

M a l a y s i aB e l g i u mH u n g a r y

U n i t e d S t a t e sC h i l eI t a l y

A r g e n t i n aR u s s i a

A u s t r a l i aC o l o m b i a

S o u t h K o r e aS p a i n

C a n a d aG e r m a n y

P o l a n dS e r b i a

S w e d e nF r a n c e

G r e a t B r i t a i nJ a p a n

GLOBAL @ADVISOR PREDICTIONS FOR 2018Close to 1 in 10 across most countries think it likely aliens will visit the earth this year

Base: 21,548 adults aged 16-64 across Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey and the United States., Nov 27 – Dec 8 2017

Q Aliens will visit the earth

LIKELY

UNLIKELY

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© 2018 Ipsos 30

IPSOSCANADANEXT

© 2016 Ipsos

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© 2018 Ipsos

MANY CANADIANS SEE A LACK OF PROGRESS OR

THINGS GETTING WORSE IN THE NEXT 10 YEARS

31

YOUR PERSONAL

FINANCIAL SITUATION

YOUR OVERALL

QUALITY OF LIFE

THE PROSPECTS

FOR CANADA

THE PROSPECTS FOR

YOUR COMMUNITY

THE PROSPECTS

FOR THE WORLD

52%

50%

42%

41%

26%

28%

30%

29%

38%

24%

20%

20%

28%

21%

49%

BETTER (5-7)

SAME (4)

WORSE (1-3)

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© 2018 Ipsos© 2018 Ipsos 32

TECHNOLOGY

The Good, The Bad and Disappearing Jobs

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© 2018 Ipsos

TECH-BELIEVERS (49%) VS TECH-SKEPTICS (51%)

33

24% 25% 19% 32%

LEANING BELIEVER

LEANING SKEPTIC

STRONG SKEPTIC

STRONG BELIEVER

SKEPTICS

• Fear job loss

• Concern over loss of privacy and personal info

• Concern over their own inability to keep up with pace of change

BELIEVERS

• More and better jobs

• People can and will overcome the downside (e.g. find a way to maintain in-person relationships

• The benefits outweigh the risks

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© 2018 Ipsos© 2018 Ipsos 34

CHANGE IS INEVITABLE BUT UNDER-ESTIMATED

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AUTONOMOUS VEHICLES AND DRONES

35

Drone delivered packages will be common

place 59%

CANADIAN IMPACT

POSITIVE

PERSONAL IMPACT

BETTER

LIKELY TO

HAPPEN

+50% +31%

At least 10% of cars and trucks on

Canadians roads will be driverless 54% +29% +15%

10% of all retail transactions will be delivered

via drone or autonomous vehicle 54% +28% +20%

WHO IS

RESPONSIBLE?

BUSINESSES

CITIZENS

GOVERNMENT

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© 2018 Ipsos

AI AND ROBOTS

36

CANADIAN IMPACT

POSITIVE

PERSONAL IMPACT

BETTER

LIKELY TO

HAPPEN

WHO IS

RESPONSIBLE?

BUSINESSES

CITIZENS

GOVERNMENT

Domestic robots will make life better for

seniors and others who require assistance 56% +78% +57%

Robots will replace 80% of all

manufacturing jobs 53% -43% -38%

Robots will become common place at

retail check-out counters 51% -17% -25%

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© 2018 Ipsos

More Driverless Cars than Cars with Drivers in The Future

37

55% 24% 21%

DisagreeAgree: Men, 18 to 34 years

32% agree that autonomous

vehicles will make our roads

safer

51% agree with the statement

“I don’t trust the technology

behind driverless cars”

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© 2018 Ipsos© 2018 Ipsos 38

THE WORLD RUNS ON DATA

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© 2018 Ipsos

THE INTERNET OF THINGS = MORE DATA

39

Over 50% internet traffic will be from

household appliances, TVs, etc. 63%

CANADIAN IMPACT

POSITIVE

PERSONAL IMPACT

BETTER

LIKELY TO

HAPPEN

+23% +1%

Half of Canadians will be wearing connected

clothes and watches 62% +19% +2%

25% of reading glasses will be connected to

the Internet 40% +45% +25%

WHO IS

RESPONSIBLE?

BUSINESSES

CITIZENS

GOVERNMENT

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© 2018 Ipsos

THE DOWNSIDE OF BIG DATA & GREATER CONNECTIVITY

40

76%There will be a massive personal data leak leading to the demise of a

top ten company

72%

Canada will experience a major act of cyber terrorism temporarily

shutting down telecommunications, banking, electricity and

transportation systems.

LIKELY TO HAPPEN

69% agree, that when they think about future advances in technology they are

very worried about privacy and the security of their personal information

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GOVERNMENT DATA BELONGS TO CITIZENS

41

75%Data collected by governments should be owned by the citizens they

collect it from.

72%

62%

Data generated by Canadians should be protected and regulated like a

natural resource.

Private companies that use public data collected by governments

should pay government a royalty fee.

27%

Data collected by government should be given freely to the private

sector so that they can create products, services, jobs and economic

growth.

Agree

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© 2018 Ipsos© 2018 Ipsos 42

DO WE NEED A NEW DEFINITION

FOR COMMUNITY?

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COMMUNITIES

43

CANADIAN IMPACT

POSITIVE

PERSONAL IMPACT

BETTER

LIKELY TO

HAPPEN

WHO IS

RESPONSIBLE?

BUSINESSES

CITIZENS

GOVERNMENT

People will continue to move in large

numbers to the largest cities in Canada. 84% -16% -22%

People will be more closely attached to an

online community or network of friends

than a geographic based community83% -8% -13%

More people will rent rather than

purchase a home 81% -30% -28%

Approximately 60% of all Canadians

will be a recent immigrant or the child of

a recent immigrant80% +10% -17%

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© 2018 Ipsos

ONLINE WILL KILL BRICKS AND MORTAR

44

CANADIAN IMPACT

POSITIVE

PERSONAL IMPACT

BETTER

LIKELY TO

HAPPEN

WHO IS

RESPONSIBLE?

BUSINESSES

CITIZENS

GOVERNMENT

All government services not related to

health with be delivered online 77% N/A N/A

There will be about half as many retail

stores 76% -46% -45%

Half of the physical bank branch

locations will no longer exists 75% -26% -35%

N/A

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COMMUNITIES

45

CANADIAN IMPACT

POSITIVE

PERSONAL IMPACT

BETTER

LIKELY TO

HAPPEN

WHO IS

RESPONSIBLE?

BUSINESSES

CITIZENS

GOVERNMENT

Local communities will become very

important in peoples' lives as more

people work from home71% +78% +44%

People will move from community to

community more frequently 66% -2% -12%

Cities that are connected, use big data

will be able to allocate resources better

and make better decisions60% +80% +53%

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THE BIGGEST CHANGES WILL LEAD TO

LESS OF CONNECTION BETWEEN PEOPLE

46

MORE CONNECTED

NO IMPACT

LESS CONNECTED

HIGHLY DIGITIZED

SOCIETY

MORE ETHNICALLY

DIVERSE POPULATION

AN OLDER

POPULATION

30%

35%

26%

32%

18%

28%

38%

47%

46%

NET MORE

MINUS LESS

-8%

-12%

-20%

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© 2018 Ipsos

WE DON’T FEEL ALL THAT CONNECTED TO BEGIN WITH

47

48% Other Canadians

45%

Other people in

your community

Generally speaking, do you think that your outlook on life, your opinions on

issues that are important, etc. are the same or different than…?

Same

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© 2018 Ipsos 48

Questions?

Sean SimpsonVice President

[email protected]

+1 416 324 2002

Rhys GibbVice President

[email protected]

+1 604 329 1864

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© 2018 Ipsos 49

ABOUT IPSOS

Ipsos ranks third in the global research industry. With a strong presence in 87 countries, Ipsos employs more than 16,000 people and has the ability to conduct research programs in more than 100 countries. Founded in France in 1975, Ipsos is controlled and managed by research professionals. They have built a solid Group around a multi-specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery.

Ipsos is listed on Eurolist – NYSE – Euronext. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

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www.ipsos.com

GAME CHANGERS

At Ipsos we are passionately curious about people, markets, brands and society. We deliver information and analysis that makes our complex world easier and faster to navigate and inspires our clients to make smarter decisions.

We believe that our work is important. Security, simplicity, speed and substance applies to everything we do.

Through specialisation, we offer our clients a unique depth of knowledge and expertise. Learning from different experiences gives us perspective and inspires us to boldly call things into question, to be creative.

By nurturing a culture of collaboration and curiosity, we attract the highest calibre of people who have the ability and desire to influence and shape the future.

“GAME CHANGERS” – our tagline – summarises our ambition.