Ipsos Millennials on Money Infographic
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Transcript of Ipsos Millennials on Money Infographic
Save for retirement
Major home improvement ($1,000 +)
Furniture ($500 or more)
Purchase/lease car
Wedding
Vacation
College loans/tuition
Electronics ($500 or more)
Major appliance
Purchase house/condo
Save/pay for child’s education
82% 73%
70% 60% 56%
56% 56% 44%
40%
What are millennials greatest financial concerns?
What are milliennials thinking about buying or wish they could afford to buy in 2015?
Total plan to spend or would like to spend in 2015
Millennials on average are fairly evenly split in satisfaction with their own financial situation, however there is a significant difference when we look at satisfaction by demographic groups. As may be expected, those who are college graduates, married, male or whose household income is over $50,000 are most satisfied.
SATISFIED
58% UNSATISFIED
42%
How satisfied are you with your current financial situation?
TOTAL
36%
TOTAL
27%
TOTAL
32%
MALE
30%
MALE
25%
MALE
27%
FEMALE
42%
FEMALE
29%
FEMALE
36%
Money doesn’t go far enough
Low wages
College expenses/colleges loans (your own/spouses)
Want more information about millennial financial concerns and spending habits? Contact us at [email protected] for more detailed data or go to http://www.ipsos-na.com/products-tools/omnibus/ for more information about other omnibus tools.
Data for this infographic were generated by an Ipsos eNation online omnibus survey of 630 American millennials, 18-32 years old, conducted September 25-29, 2014.
Unsurprisingly, of the top three concerns, two are life stage related - new graduates often have loans and salaries are based on experience. However, the most mentioned concern (money doesn’t go far enough), might be related to millennials conflicting priorities of travel, saving for retirement and technology.
MILLENNIALS ON MONEYOne third of millennials say their money doesn’t go far enough. So what are their spending priorities?
48% 28%