Title to go hereSub heading to go hereThe Business Elite2011 Digital Section

James Torr

99%

9%

79%

29%

9%

97%

20%

24%

23%

1%

63%

0%

54%

5%

4%

11%

2%

4%

14%

17%

Facebook

Orkut

LinkedIn

Friendster

Viadeo

Twitter

Groupon

Windows Live Spaces

Another Social Networking service

None

Have heard of

Have used

THINKING ABOUT YOUR USE OF SOCIAL NETWORKS, WHICH OF THE FOLLOWING SOCIAL NETWORKS HAVE YOU HEARD OF OR HAVE YOU USED?

Source: Ipsos MORI

23%

54%

13%

46%

22%

15%

17%

8%

6%

11%

12%

5%

18%

2%

9%

19%

1%

5%

12%

28%

9%

59%

26%

12%

5%

23%

7%

11%

13%

9%

18%

5%

2%

13%

1%

13%

Research

Networking

Education

Keeping in touch

Keeping people up to date

Meeting new people

Promoting brands / services

Entertainment

Finding products to buy

Sharing my opinion

Sharing content

Finding music

Staying up to date on news / events

Organising my life

Recommending a person

Prospecting / find a contact

Other

None of these

Business

Personal

PLEASE SELECT THE MAIN REASONS YOU HAVE USED A SOCIAL NETWORK SERVICE FOR BUSINESS OR FOR PERSONAL USE.

Source: Ipsos MORI

Yes, 80%

No, 20%

NOW THINKING ABOUT YOUR SMARTPHONE USAGE, DO YOU USE A SMARTPHONE (A CELLULAR TELEPHONE WITH BUILT-IN APPLICATIONS AND INTERNET ACCESS, E.G. IPHONE, BLACKBERRY...) FOR WORK OR PERSONAL REASONS?

Source: Ipsos MORI

20%

40%

5%9% 7%

2% 4% 2% 0%

Apple iPhone

Blackberry HTC Nokia Samsung LG Motorola Sony Ericsson

Other

WHICH OF THE FOLLOWING SMARTPHONE(S) DO YOU USE?

Source: Ipsos MORI

4% 4% 3%

9% 10%

27%24%

Once a day or more

2 or 3 timesa week

Once aweek

2 or 3 timesa month

Once a month

Less than once a month

Never

HOW OFTEN DO YOU DOWNLOAD APPLICATIONS TO YOUR SMARTPHONE?

Source: Ipsos MORI

32%

11%8%

3% 2%

1 - 2 3 - 5 6 - 10 11 - 19 20+

HOW MANY APPLICATIONS HAVE YOU DOWNLOADED TO YOUR SMARTPHONE IN THE LAST 3 MONTHS?

Source: Ipsos MORI

6%16%

22%4%

15%21%

7%11%

8%2%

13%16%

4%9%

15%16%16%

12%15%

29%1%

2%

BooksBusiness

Business NewsEducation

Financial NewsGames

Health & FitnessInternational News

LifestyleMedical

Music Navigation

Photography Reference

Social NetworkingSports

Stocks & SharesTravel

UtilitiesWeather

OtherNone of these

WHAT TYPES OF APPLICATIONS HAVE YOU DOWNLOADED TO YOUR SMARTPHONE?

Source: Ipsos MORI

Yes, 29%

No, 71%

NOW THINKING ABOUT YOUR TABLET USAGE, DO YOU USE A TABLET COMPUTER (E.G. APPLE IPAD) FOR WORK OR PERSONAL REASONS?

Source: Ipsos MORI

26%

0% 0% 0% 1% 0% 0%2%

Apple iPad Archos 70InternetTablet

Dell Streak HP Slate 500 SamsungGalaxy

Tab

ToshibaFolio 100

Android Tablet

ViewSonicviewPad100

Other

WHICH OF THE FOLLOWING TABLET COMPUTER(S) DO YOU CURRENTLY USE?

Source: Ipsos MORI

2% 2%3%

10%

3%

8%

0%

Once a day or more

2 or 3 timesa week

Oncea week

2 or 3 timesa month

Once a month

Less than once a month

Never

HOW OFTEN DO YOU DOWNLOAD APPLICATIONS TO YOUR TABLET COMPUTER?

Source: Ipsos MORI

9%

4%

10%

4%

1%

1 - 2 3 - 5 6 - 10 11 - 19 20+

HOW MANY APPLICATIONS HAVE YOU DOWNLOADED TO YOUR TABLET COMPUTER IN THE LAST 3 MONTHS?

Source: Ipsos MORI

18%9%

11%4%

9%19%

4%6%

2%1%

7%9%

4%6%6%

7%11%11%

9%13%

0%0%

BooksBusiness

Business NewsEducation

Financial NewsGames

Health & FitnessInternational News

LifestyleMedical

Music Navigation

Photography Reference

Social NetworkingSports

Stocks & SharesTravel

UtilitiesWeather

OtherNone of these

WHAT TYPES OF APPLICATIONS HAVE YOU DOWNLOADED TO YOUR TABLET COMPUTER?

Source: Ipsos MORI

Title to go hereSub heading to go here

www.ipsos-mori.com/BEBarometer