iProperty.com Malaysia - 2011 Global + Malaysia Internet Trends

19
Global Internet Trends

description

Find out more about how the real estate & property sector is doing on the Internet.

Transcript of iProperty.com Malaysia - 2011 Global + Malaysia Internet Trends

Page 1: iProperty.com Malaysia - 2011 Global + Malaysia Internet Trends

Global Internet Trends

Page 2: iProperty.com Malaysia - 2011 Global + Malaysia Internet Trends

With over 2 Billion users worldwide, and a large proportion of them in Asia

Number of Global Users on Rapid Rise

THE GLOBAL STATE OF INTERNET USERS, BY REGION:

2BTotal number ofInternet users

worldwide

14%Increase in number of

Internet usersWorldwide in 2010

Page 3: iProperty.com Malaysia - 2011 Global + Malaysia Internet Trends

With over 750 Million using it, if Facebook were a country it would be the 3rd Largest in the world!

70%20M 100M 152M 25BNumber of Facebook

apps installed everyday

Percentage ofFacebook usersOutside the U.S

New accountsadded on Twitter

In 2010

Estimated number of Blogs on the internet

Number of sent tweets on Twitter

in 2010

Social Media:More SHARING Around The World

Page 4: iProperty.com Malaysia - 2011 Global + Malaysia Internet Trends

By 2014, Mobile Internet usage will OVERTAKE Desktop Usage

Source: Mashable.com

Mobile Internet Growing Rapidly

Page 5: iProperty.com Malaysia - 2011 Global + Malaysia Internet Trends

Starting the Purchase Process Online is the NORM

Page 6: iProperty.com Malaysia - 2011 Global + Malaysia Internet Trends

MALAYSIAN INTERNET TRENDS

Page 7: iProperty.com Malaysia - 2011 Global + Malaysia Internet Trends

Internet Population Positioned to Grow Exponentially

Source: Internetworldstats.com

Page 8: iProperty.com Malaysia - 2011 Global + Malaysia Internet Trends

Using the Internet to Search is Uniformly Popular in Malaysia & Asia Pacific

Source: Comscore, State of The Internet with a Focus on Asia Pacific , July 2010

Page 9: iProperty.com Malaysia - 2011 Global + Malaysia Internet Trends

ONLINE ADVERTISING & REAL ESTATE

Page 10: iProperty.com Malaysia - 2011 Global + Malaysia Internet Trends

The Trouble withWord of Mouth

The Trouble faced with variousTypes of Advertising

The Trouble withOn-Site

Advertising

The Trouble withPrint Advertising

Page 11: iProperty.com Malaysia - 2011 Global + Malaysia Internet Trends

1) Internet advertising gives you access to a HUGE audienceThe Rapid Growth of the Internet and Mobile space hasseen more people spend more time on it all over the world

2) Internet advertising is targetedForget the costly newspaper advertisements, internet

advertising is targeted

3) Internet adverting enables good conversion tracking

Advertiser are able to track the number of impressions an ad gets (how many people see it), and the exact number of leads each of their ads/listings get

5 Simple Reasons to Advertise Online

Page 12: iProperty.com Malaysia - 2011 Global + Malaysia Internet Trends

4) Internet advertising has lower entry-level feesA fraction of the cost of newspaper/print/outdoor advertising, and so much more return on investment (ROI)

5) Internet advertising can be much cheaperBecause it is targeted, track able and measurable you can constantly optimise your spend for better ROI

5 Simple Reasons to Advertise Online

Page 13: iProperty.com Malaysia - 2011 Global + Malaysia Internet Trends

Source: Netpop research, Malaysia ROPO May 2009

Consumption Rates across Mediums

Internet gets

3.5xconsumptions

Page 14: iProperty.com Malaysia - 2011 Global + Malaysia Internet Trends

In Mature Markets, Online Advertising Has ALREADY Overtaken Print

Source: eMarketer “US Ad Spending: Online Outshines Other Media.” December 2010PEW RESEARCH CENTER’S PROJECT FOR EXCELLENCE IN JOURNALISM2011 STATE OF THE NEWS MEDIA

All But Two Types of Online Ads IncreaseIn Billions of Dollars

Page 15: iProperty.com Malaysia - 2011 Global + Malaysia Internet Trends

Online vs Print

Page 16: iProperty.com Malaysia - 2011 Global + Malaysia Internet Trends

• 87% of homebuyers used the Internet as an information source

• 77% of Internet homebuyers drove by or viewed a home they saw online

• 36% of buyers first found their home on the Internet

• 25% of FSBOs used the Internet to help sell their home

Source: US National Association of Realtors

Specifically in Real Estate...

Page 17: iProperty.com Malaysia - 2011 Global + Malaysia Internet Trends

THE IPROPERTY.COM GROUP

Page 18: iProperty.com Malaysia - 2011 Global + Malaysia Internet Trends

Our Network

iProperty.com Group is Asia’s Leading Online Property Group withoperations in Malaysia, Singapore , Hong Kong, Indonesia, Philippines and India

Potential exposure of over 2.75 million property hunters, investors, and enthusiasts in Indonesia, Malaysia, Singapore, Hong Kong, India and the

Philippines

Page 19: iProperty.com Malaysia - 2011 Global + Malaysia Internet Trends

iProperty Group’s Network

- Over 620,000 property listings- Over 20,000 real estate agent clients- Over 500 property developer clients- Generate over 350,000 leads every month

- Over 2,700,000 monthly unique visitors- Over 6 million monthly visits- Over 45 million monthly pageviews- Over 350,000 registered members