iPromote - Self Service Display
-
Upload
ben-allen -
Category
Technology
-
view
1.227 -
download
0
description
Transcript of iPromote - Self Service Display
December 11, 2009
Display Advertising: Display Advertising: SelfSelf-- Serve Has ArrivedServe Has Arrived??
2
Is the time right for self-serve display advertising?
� Presentation Overview
1. Barriers and Hurdles
2. Self-serve Objectives
3. Industry Timing
4. Benefits Matrix
5. iPromote Local Platform
6. Discussion & Wrap-up
3
� Local Businesses
� New to display ads -- no experience / lots of questions
� Online presence is limited or non-existent
� Small budgets are not attractive to publishers
� Display Ad Process
� Process from creation to launch is not easy
� Outsourcing is expensive and time consuming
� Solutions are not automated or complete
� Campaign Management
� Inventory can be expensive and requires commitments
� No optimization or throttling for smaller budgets
� Geo-targeting and real-time reporting are key
4
� Create a user-friendly experience
� Automate the process with no experience required
� Use existing media from a website, listing or stock images
� Make display easier to use than search
� Make it affordable and accessible
� Eliminate upfront creative costs
� Minimize financial commitments for media
� Pay for performance (CPC) or impressions (CPM)
� Place the advertiser in control
� Provide access to ad inventory on premium local sites
� Set geo-targeting, pricing and scheduling (budget)
� Attract local customers online and build brand awareness
5
6
� Display Industry
� Growing abundance of display ad inventory and mobile inventory
� Search is becoming expensive and complicated
� Display with search creates uplift and builds brand awareness
� Proactive Marketing
� Proactively drive traffic to a site (calls to action, impulse)
� Display can be more effective than search (local events/sales)
� Ability to build brand on the web (logos, graphics, images)
� The Opportunity Is Now
� Achieve scale – aggregate the 26 million SMBs
� Reduce and eliminate process friction (time and expense)
� Display is more cost-effective than other forms of advertising
7
� Display Benefits vs. Search
� Brands your business through
online display ads
� Proactively attracts visitors to
your site or promotion
� Popular keywords can be
expensive (ex. Gold)
� Search + Display
� Display complements search
and increases advertiser ROI
� Leverage existing work by
using search landing pages to
create ads
8
Enter the web page address
you want to
promote
9
Display ads are automatically built in
5 major ad sizes in accordance with the IAB
plus a banner for mobile.
10
Users have full control over all of
the text and
media used in their ads.
Edits are real-time
and media can
be uploaded or re-ordered with
drag & drop ease.
11
Users have three controls for their promotion:Geo-targeting, Pricing and Scheduling
12
� Local Online Directories
� Mobile Users
� Social Networks
� Internet Yellow Pages
� Verticals: Auto, Real-Estate, E-commerce
13
� Provide a complete end-to-end solution
� Automate processes to aggregate small advertisers
� Optimize small budgets across multiple sites and networks
� Provide real-time reporting and analytics
� Focus on local and mobile distribution
� Geo-targeting (local to global)
� Location targeting (mobile market)
� Attract local SMB advertisers
� Achieve scale
� Form partnerships with companies that drive adoption
� Continue to drive down the costs to attract advertisers
� Enhance product features and functionality
THANK YOU!
15
Michael BarrCEO
2KDirect, Inc (iPromote)
280 Park Avenue, 28th Floor East
New York, NY 10017
(646) 259-4850 office
(917) 224-2277 mobile
www.iPromote.com