IPREX World Communications Forum Presentation
22
Win. New. Markets. With Social Media May 19, 2010 Jeff Risley VP Social Media
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My presentation at the IPREX World Communications Forum in Dusseldorf, Germany.
Transcript of IPREX World Communications Forum Presentation
Win. New. Markets.With Social Media
May 19, 2010Jeff RisleyVP Social Media
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G L OG L O ballo C A LC A L
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B2B & B2C
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B2B2C2C2B
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PPurpose
PPlatforms
PPrinciples
PProcess
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Purpose
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• Engagement with and among consumers...
• to create endorsement and evangelism for your brand...
• via digital platforms.
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Platforms
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PAID(Brand Leverages)
OWNED(Brand
Controls)
EARNED(Customer Controls)
PLATFORMS
Source: Forrester
Facebook adsPaid search
Sponsorships
Facebook pageMicrosite
Twitter profile
Blog postsForum mentions
Fan videos
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Principles
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Them Not Us
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Be Where Your Audience Is
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Show Signs of Life
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Engagement Trumps Eyeballs
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Connect & Collect
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Process
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1. Listen & Learn
Photo Credit: bethnolastname.wordpress.com/
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2. Plan
Photo Credit: www.onlinetradesmen.ie/.../352/Default.aspx
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Source: Forrester
Talking 2-way conversations with & among audiences
Energizing Enabling engagers to endorse and evangelize
Supporting Customer service (company or peer to peer)
Embracing Co-creation & crowd-sourcing to innovate
